“Does Pinterest even want to make money? … It’s frustrating how quickly a marketing plan/strategy can be upended in pursuit of a bright shiny object based on an article we read about another company’s supposed tactics, or the whim of a CEO or board.
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Twitter shifted drastically in November and December from primarily being a branding platform to becoming more of a direct-response or performance-marketing platform, with website clicks being the objective for nearly 55 percent of all media running in …
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Niche marketing as a whole is on the rise. Pinterest is now used for marketing by 90 percent of specialty businesses in the U.S.
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