Measurement is fundamental to understanding and improving your social media marketing.
So, which metrics should be you paying attention to?
An infographic (below) from Semrush covers the key perfor…

Snap’s revenue growth lags as inflation causes advertisers to pull back
Oct 20 (Reuters) – Snap Inc (SNAP.N) on Thursday posted its slowest revenue growth since going public five years ago as advertisers cut spending amid rising inflation and the war in Ukraine.
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Meta, Alphabet, Pinterest shares shudder on Snap warning
Shares of Meta Platforms, Google-owner Alphabet and other companies that sell digital ads dropped late on Thursday after Snapchat owner Snap Inc blamed inflation for its slowest revenue growth since …