AppsFlyer Launches Pivot
Pivot can provide marketing insights by analyzing up to 100,000 rows of aggregated data, unifying mobile attribution and marketing analytics data in the AppsFlyer dashboard. The analytics interface is incredibly user-friendly, and customers can easily …
Pinterest también quiere revolucionar el marketing digital ¿en qué consiste su estrategia?
Pinterest introdujo de manera oficial su herramienta Propel, el cual es un programa de apoyo personalizado de expertos en publicidad que ayudan a las marcas a crear presupuestos inteligentes para marketing digital, así como asesoría para crear …
Endemol Shine North America Names Marisa Hammonds SVP Digital, Marketing & Research
She has launched innovative partnerships with Facebook, Twitter, Spotify, Shazam, Tumblr, Pinterest, and Google Hangouts. “Marisa is that rare executive with both creative instincts and business acumen,” says Zigler.
Pinterest promoted app pins now suported by Bidalgo
Pinterest promoted app pins now suported by Bidalgo Bidalgo, a provider of ad automation software and services for app marketers, has announced the public availability of ad automation for Pinterest Promoted App Pins.
Utilizing Pinterest for Small Business Marketing
If you focus on creating quality, visual content, updating regularly, and tracking your analytics, Pinterest can be a fantastic marketing tool for small businesses. As more users move away from Facebook and Twitter but brands are still catching up …
Automakers, Pinterest show mutual attraction
Showing its commitment to the auto space, Pinterest hired John Gray from Ford agency GTB as its automotive vertical strategy lead in March.
SEO Improvements Link To AI; Strategies Still Too Complicated
A potential shakeup in search marketing and advertising comes after years of stagnation in the search industry and Google’s dominant position.
Interview with Steven Hartman, VP Global Marketing at Kenshoo
Invest significantly in native advertising formats. Most of the latest successful mobile advertising innovations are in the realm of native.
Why social media is zooming up in Silversea’s marketing strategy
‘Delivering the most amazing destinations in luxury’ sums up Silversea Cruises’ brand position, according to chief marketing officer Barbara Muckermann, who said baby boomers remain the target (millennials lack the dough), social media will become key …
Scaling your content without draining your budget
But scaling content marketing is not only expensive, it’s often mystifying. Most efforts tend to be campaign-based, copycat initiatives; and what’s equally surprising is that 63 percent of marketers are creating content without a documented strategy or …
New Features from Twitter, Pinterest, Plus More Small Biz Headlines
If you regard livestreaming as the undisputed “best” marketing tactic, you haven’t been in marketing long, especially if you think it’s a standalone strategy.
Pinterest Is Gaining The One Thing Facebook Is Losing
It has been going on for some time, but Web and social sites are required to attract and gain visitors to build on the number of page views and shares, which fuels targeting for advertising and marketing. The number of users on Pinterest continues to …
Use Facebook Ads to Grow Social Media Presence
Social media marketing is both becoming more lucrative and challenging for marketers. On the one hand, new social media platforms are launched every day and existing ones continue to grow.
Digital marketing drives hospitality industry, but personal connections are still vital
Pinterest, also driven by imagery, has been effective in hospitality digital marketing ROI. “Hotels can hook people in through images of what an ideal property, vacation or experience looks like,” explains Something New Media Partner James Lee …
Morpholio’s AVA squeezes every interior design tool into one app
These days our boards are filled more and more with inspiration images from Pinterest in addition to swatches and samples. What lies ahead for designers are tools like Ava that make it easy and pleasurable to move between the real and … Although the …
Branch raises $60M in Series C round led by Android Co-founder Andy Rubin’s venture fund
Some of the startup’s global clientele include Airbnb, Pinterest, Reddit, Tinder, Starbucks, and Slack. Coming to India, Govind noted that Branch has about 3,500 clients like Zomato, Goibibo, … Branch noted that it has enjoyed strong growth across …
Castleford Content Marketing Predictions that came true
Over the past few years at Castleford, we’ve gathered predictions from our team about what the trends will be for the following year, what new innovations will occur and how the content marketing space may change. We thought we would look back on these …
Types of Digital Marketing Services
Social Media Marketing – Digital marketing companies pay a lot of stress on this form of marketing. Social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google + helps in establishing direct contact with the user. A strong …
SMBs, Learn from these Easter Marketing Campaigns to Better Sales
The brands that do it best are those that engage with consumers not just through traditional channels like digital media or the Sunday circular, but also connect through emerging channels like Pinterest, Etsy, and Facebook, where consumers may engage …
Why Company Directors Should Conduct Their Own Content Marketing
I think the key to business success in the digital age is the ability to conduct your own form of content marketing, alongside that of the business.
Survey: Snapchat, Instagram, Facebook in dead heat for student use
PARSIPPANY – Snapchat, Instagram and Facebook are in a statistical deadhead when it comes to college and high school students and the social media networks they use, but Snapchat and Instagram jump to a solid lead when it comes to how often they …
10 Low-Hanging Fruit Ideas to Skyrocket Your Earnings This Year
… 79.66% of small businesses in the United States are self-employed. Look for areas that you can jump into immediately. Full-time marketing consultants can look to social media management and Pinterest campaign creation to get up and running quickly.
10 Low-Hanging Fruit Ideas to Skyrocket Your Earnings This Year
… 79.66% of small businesses in the United States are self-employed. Look for areas that you can jump into immediately. Full-time marketing consultants can look to social media management and Pinterest campaign creation to get up and running quickly.
Mailjet: Pinterest, LinkedIn on borrowed time, say consumers
“Whilst new platforms like Snapchat are creating buzz among certain demographics at the moment, email endures as a channel that consumers look to,” said Josie Scotchmer, Marketing Manager at Mailjet. “As email evolves to suit the needs of consumers …
Influencer Marketing Is Broken–But We Can Fix It!
Influencer marketing began with the promise of scaling the kind of authentic influence people experience offline – trusted conversations and recommendations between people.
Increase Your Audience Reach, Album Sales Using Pinterest
Marketing your new album or promoting upcoming gigs? Use Pinterest to inexpensively and effectively grow your audience, drive web traffic, and sell your music!
Hoe zet je Pinterest het best in als marketingkanaal?
Als je via Pinterest aan marketing wil doen, is mooi beeld natuurlijk de allereerste voorwaarde. Zorg liever voor minder en kwalitatief goed beeld dan dat je er zomaar zoveel mogelijk op zet. Blijf ook up-to-date. Het is zaak eerst een goede basis neer …
Michaels, Pinterest Team On Home Decor Project Kits
“Michaels is committed to making it easier, more accessible and most importantly, more fun for people to make,” said Carrie Walsh, svp/marketing, Michaels. “Pinterest helps people discover things they love, and our Make It Kit partnership is a perfect …
Pinterest, Michaels partner on trend-inspired DIY kits
Pinterest said it has seen more than 1.7 billion home décor Pins, and more than 27 million people saving home décor content.
Oracle Buys Moat Cloud for Marketing Data and Analytics
New York-based Moat provides ad measuring analytics to digital platforms, such as Facebook, Google, and Pinterest, that depend on advertising for their business models.
Content Marketing KPIs & Metrics: 15 Important Considerations
As a result, marketers are pushing harder to measure content – not just at the transactional level but also at touchpoints throughout the customer journey.
Pinterest and Michaels partner for new DIY Make It Kits
“Michaels is committed to making it easier, more accessible and most importantly, more fun for people to make,” said Carrie Walsh, senior vice president of marketing for Michaels. “Pinterest helps people discover things they love, and our Make It Kit …
Smith-Cotton High School marketing students use creativity to invent products
“You’d be surprised about how many good ideas come from Pinterest, Twitter Marketing 101 and DECA teachers. “I have a file from my past class activities (that I use),” she added.
Andavo Launches New Social Media Solution for Independent Agents
Andavo Travel has announced the introduction of Compass, a new fee-based custom social media service that brings new capabilities to its independent contractors and home-based travel agents.
Pinterest and The Ad Council Are Taking Aim at Wasted Food
The series will begin with a public-service announcement promoting the “Save the Food” campaign from The Ad Council and the Natural Resources Defense Council, aimed at curbing food waste.
THE INNOVATORS A Houzz-like site for you party planners
While the site may owe a hat tip to Pinterest, the pioneer in aspirational marketing, PartySlate functions more like Houzz.
Pinterest and The Ad Council Are Taking Aim at Wasted Food …
Nonprofit organization The Ad Council is teaming up with Pinterest on a series of public-service campaigns. The series will begin with a public-service …
More Than Just SEO: Running Content Departments Like Newsrooms
Brands repeatedly invest in content creation for the sole purpose of SEO. This sometimes-myopic approach fails to generate journalistic content that can …
LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week
That presentation was a draft document, so it had the wrong timeline, said Irina Skripnik, senior product marketing manager for LinkedIn’s Marketing Solutions division. Matched Audiences is an umbrella program that covers the Microsoft-owned, business …
Making the Most of Marketing Money
A lot of credit goes to successful marketing partnerships with companies like Banana Republic, Pottery Barn, Southern Living, Macy’s, Kellogg’s, Babies ‘R’ Us, FisherPrice, and McDonald’s and to participation in advertising programs from Facebook …
6 Interesting Social and Mobile Marketing Stats From This Week
As Social Pro Daily reported, 4C Insights looked at how more than 900 brands spend more than $130 million to advertise on Facebook, Instagram, Snapchat, Pinterest and LinkedIn. Overall, the advertising and data player found that social-campaign spend …
The 2017 Social Network Image and Video Size Guide [Infographic]
When you’re creating a marketing campaign, you’re thinking of the myriad assets you’ll need: Email headers and copy, landing page assets, maybe even direct mail pieces—and each of these parts of the campaign has its own specs.
Pinterest And Michaels Team Up For Limited Number Of Crafting Kits
She suspects the make-it kit partnership will pay off for both brands, bringing Pinterest to life and making social media more tangible, while helping Michaels stay relevant and allowing the brick and mortar to offer new solutions.
Toft Dairy dishes out 5 new ice cream flavors
“We like to bring out new flavors because it gets people excited for summer and ice cream,” Toft’s marketing director Morgan Meisler said.
Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT]
For the travel industry, consumer search ad clicks peaked during autumn, while impressions and spend reached their highest point over the summer.
6 Things You Must Do Before You Ever Accept Guest Posts
Guest posting can be an incredibly valuable marketing tactic. For most, guest posting is all about publishing your content on other websites.
6 Things You Must Do Before You Ever Accept Guest Posts
Guest posting can be an incredibly valuable marketing tactic. For most, guest posting is all about publishing your content on other websites.
#SocialSkim: LinkedIn’s Major New Milestones, Twitter’s Growth Rebound: 10 Stories This Week
The new features will let marketers show ads to users who’ve previously visited their websites, market to contacts included in their customer databases, and reach the decision-makers at the desired companies for account-based marketing strategies. With …
The Innovators A Houzz-like site for you party planners
While the site may owe a hat tip to Pinterest, the pioneer in aspirational marketing, PartySlate functions more like Houzz.
With new funding & a growing userbase, Quora makes its pitch to advertisers
… Facebook, Instagram, Twitter, Pinterest and LinkedIn – are significantly bigger than Quora is now. But its slow and steady, under-the-radar approach may be starting to pay off.
