Monthly Archives: December 2016

Yes, Some Social Media Platforms Are Better for Your Brand than Others

Dec 24, 2016

Automated Pinterest Marketing ⋅ How to Get More Pinterest Followers ⋅ 1 ⋅

The company also takes time to produce content specifically for LinkedIn’s platform and how its users engage with content, which is a luxury its marketing team likely wouldn’t have enjoyed if they were still trying to find success on Pinterest and Tumblr.

Germany to fine Facebook €500000 for every fake or hate-filled post

… Podcasts · Executive Jobs; Search. Subscribe; My Account; Sign In. Companies · Media & Marketing · Financial Services · Agribusiness & Food · Energy & Resources · Health & Pharma · Manufacturing · Retail & Services · Transport & Tourism.

Pooping logs, surveillance state elves and other odd Christmas traditions

As joyful as they can be, the holidays tend to bring out the weird side of people too, and that’s not to mention the fact that many people around the world have traditions that may seem odd to the average American.

Openings and New Hires at Foursquare, Pinterest and Verve

Pinterest has hired Brian Monahan as Head of Vertical Strategy. Most recently, Monahan was running his own event platform startup and was Vice President of Marketing at Walmart. While at Walmart running the marketing team he also spearheaded user …

Pooping logs, surveillance state elves and other odd Christmas traditions

3 Digital Storytelling Lessons from Bank of America

Meredith Verdone, Enterprise, Consumer & Wealth Management Marketing Executive at Bank of America, acknowledges that the three-way partnership with Vice and Pinterest is unusual. “It’s a little bit of strange bedfellows, and that’s intriguing,” she says.

3 Inspiring B2B Social Media Campaigns

But initiating conversations with busy, marketing-adverse data center engineers wasn’t going to be easy. Juniper knew that engineers in its social … Its social media program is equally vast, stretching across 10 channels, including LinkedIn …

A Short Guide on Social Media Timing

Whereas Instagram is real time communication with images, Pinterest focuses on brand communication. While you can organize your pictures on Pinterest by pins, Instagram displays your images in a single stream. Therefore, the lifetime of an image on …

Visa, Nestle, Heineken and Other Leading Brands Plug Into SocialCode for Paid Social, Video and Intelligence

NEW YORK, NY–(Marketwired – Dec 19, 2016) – At a time when CEOs and CMOs are striving for greater control and transparency over their marketing investments and partner relationships, SocialCode stands out as a solution. This is happening as social …

http://rock.ly/kgvsd

3 Digital Storytelling Lessons from Bank of America

Global Launch Of Video Ads Formula 2.0 Creates Excitement, As Exclusive Bonus Released by HenryF

There are now new measurements available and new data companies are joining the Marketing Partners program that Pinterest has been developed. This program was first introduced in April 2015 to make automated tools available to advertisers.

http://rock.ly/rfbl6

5 PR and social media predictions for B2B communicators

This year was a far from average for members of the news media—and PR pros felt its effect. As newsrooms continue to work under shrinking budgets and increasing pressure to publish more content across a variety of formats, brand managers will be …

3 Digital Storytelling Lessons from Bank of America

5 PR and social media predictions for B2B communicators | Articles …

As content continues to evolve and expand, brand managers must adapt. Here are a few approaches to consider.

A Short Guide on Social Media Timing | The Huffington Post

If you sell or distribute your products on an international scale, you are faced with the demanding challenge to communicate across different time zones – as …

Global Launch Of Video Ads Formula 2.0 Creates Excitement, As Exclusive Bonus Released by HenryF

http://rock.ly/v6nlc

5 ways to skyrocket your content marketing in 2017

You can upload your videos to Vimeo or Youtube, submit infographics to Visual.ly, post slide decks to Slideshare, or upload images to Snapchat, Instagram, and Pinterest. Users can share the other forms of visual content via social media, which can …

Visa, Nestle, Heineken and Other Leading Brands Plug Into SocialCode for Paid Social, Video and Intelligence

PRESS RELEASE: At a time when CEOs and CMOs are striving for greater control and transparency over their marketing investments and partner relationships, SocialCode stands out as a solution.

98 and Dancing: On her third artificial hip, a poster child for the active life

The result is a new subset of professional instructors: the yogalebrity who makes much of her living on the road, not unlike a small-time rock star, appearing at retreats and conferences, posting inspirational quotes fashioned in flowery Pinterest …

Guerrilla Marketing Tips for Pinterest

… and what doesn’t work for your website. It is also wise to monitor what your competitors and other brands are doing. You can learn a lot from your competition.

Kim Perell Named New CEO of Amobee

FOSTER CITY, CA–(Marketwired – Dec 20, 2016) – Amobee, a global marketing technology company serving the world’s leading brands and agencies, today announced that Kim Perell has been appointed to Chief Executive Officer, as current CEO Mark Strecker …

http://rock.ly/ln4as

Kim Perell Named New CEO of Amobee

http://rock.ly/1p0-g

Pure Fiji Makes The Most Of Digital Marketing

Social networking sites such as Facebook, Pinterest and Instagram are very heavily involved in our marketing strategies.

http://rock.ly/0xhzc

4 Key Areas of Focus to Start Selling More through Social Media

Today there are currently over three billion users spread across the likes of Twitter, Facebook, LinkedIn, Pinterest, and Instagram.

Pinterest taps former Walmart executive Brian Monahan as head of vertical strategy

Pinterest has poached Brian Monahan, Walmart’s former head of marketing, to spearhead its efforts in developing marketing programs to increase brand awareness, user adoption and revenue. The industry luminary’s remit will include CPG. retail, …

Irish TV wound up as attempts to secure funding fails

Charity raffle: Planning a successful campaign

Price: Deciding on a price per ticket for your raffle will entirely depend on your fundraising goals and which methods you will use to ensure you reach your goals (i.

Spend Less Time Marketing by Setting Up Social Media Outpost Channels

If you’re an author who is struggling by trying to be all things to all people on every social media channel, then I’ve got some good news: you really only need to be engaging on one social media site to set up an effective marketing presence. There …

Direct Marketing Tips for Selling Local

Getting Henry Family Farms meat onto customers’ plates takes marketing. Amber knows her cuts of meat, and she readily offers recommendations to customers.

The whole ‘Mac vs. PC’ thing is so over, and ‘Android vs iPhone’ is close behind

Back when I was a kid in the late 1990s, most everyone I knew had a Windows 95 PC – myself included. But I had this one friend whose family owned a Mac, one of those multicolored iMacs that were the company’s first big product launch after Steve Jobs …

Wall Street catches its breath after Trump rally

Traders work on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., December 15, 2016. REUTERS/Brendan McDermid.

President Obama bans oil drilling in large areas of Atlantic and Arctic oceans

President Obama moved to solidify his environmental legacy Tuesday by withdrawing hundreds of millions of acres of federally owned land in the Arctic and Atlantic Ocean from new offshore oil and gas drilling.

Listen up: ‘Irish Times’ business podcast on an extraordinary year in the economy

Wayfair’s Experiments with Social Commerce on Pinterest Drive Quality Traffic

To stay a step ahead of competitors, home goods-focused online retailer Wayfair experiments with social media features that could drive purchases.

http://rock.ly/8wxyh

Technology trends that will transform content marketing in 2017

On their own, e-commerce and social media marketing have been explored by content managers for years. The likes of Instagram, Facebook, and Pinterest have been used to propagate content and make inroads into new markets. But the real game-changer …

101 Quick & Actionable SEO Tips That Are HUGE

Retailers and e-commerce brands should integrate visual search into their marketing strategy. Pinterest is leading the way for visual search.

Technology trends that will transform content marketing in 2017

The long view on video: Why 2017 will be even more exciting

Video was a major force in digital marketing in 2016 as strong consumer demand met important innovations like vertical, interactive and live content, laying the groundwork for further adoption as well as new creative offerings and distribution …

Social media profiles you should secure to build your personal brand

Regardless of whether you’re an agency account manager, client-side marketer, business owner, or just a marketing professional who cares about managing your online reputation, you owe it to yourself to secure a few key social media user names and …

Fáilte Ireland appoints marketeer Paul Kelly to top job

Fáilte Ireland chairman Michael Cawley welcomed the appointment, saying that Mr Kelly had demonstrated the management and marketing leadership that would be crucial to continuing to develop tourism. He thanked outgoing chief executive, Shaun Quinn.

TV3 wins Irish rights to British horse racing

… More · Video · Podcasts · Executive Jobs; Search. Subscribe; My Account; Sign In. Companies · Media & Marketing · Financial Services · Agribusiness & Food · Energy & Resources · Health & Pharma · Manufacturing · Retail & Services · Transport …

TV3 appoints Mick McCaffrey as head of news

How to Sell on Several Ecommerce Platforms without Spreading Yourself Too Thin

From established social media channels like Facebook and Pinterest to emerging social messaging apps like Kik and Messenger, from product recommendation aggregators to pay-per-click price comparison platforms, from blogging to vlogging and beyond …

What Is Social Media Marketing? [Guide]

On other networks, such as Pinterest or Twitter, organic reach is less relevant since engagement is not the key determinant of who will see your content at any given time.

Social Media and Crochet: The Surprising Similarities that Will Blow Your Mind

Before we dive into the similarities of social media marketing and crocheting, let’s take a look at the individual social media platforms.

Caveat: Deloitte testimony on corruption spurs Ganley

The Word opening in downtown in January

The organization received the award in the the under $25,000 marketing campaign category, according to a release. The Elkhart Lake Tourism Commission, Visit Eau Claire, and Door County Visitor Bureau were also honored for outstanding marketing and …

What Is Social Media Marketing? [Guide]

On other networks, such as Pinterest or Twitter, organic reach is less relevant since engagement is not the key determinant of who will see your content at any given time.

7 Steps to Improve Your Pinterest Visibility

Adding “Pin this” to your post will open more positive responses now that your pins are more within reach. (Tip is from Jason Miles who is Liberty Jane Clothing co-founder and CEO and author of no less than the #1 bestselling book about Pinterest …

Social Media and Crochet: The Surprising Similarities that Will Blow Your Mind

Before we dive into the similarities of social media marketing and crocheting, let’s take a look at the individual social media platforms.

Like 0 Thanks! You've already liked this

How millennials are driving brands to influencer marketing

Dec 17, 2016

Automated Pinterest Marketing ⋅ How to Get More Pinterest Followers ⋅ SocialSkim ⋅

Consequently, word of mouth, peer recommendation and review culture are powerful and are here to stay: we look to each other and to our favourite digital personalities on Youtube, Instagram, Snapchat, Pinterest and other social platforms to be informed …

JM Internet Group Announces 2017 Social Media Marketing Workbook for Small Businesses

In this scenario, the business owner gains detailed, technical knowledge on platforms as diverse as Facebook or Twitter, YouTube or Pinterest, but lacks a conceptual framework on social media marketing. The new Social Media Marketing Workbook 2017 …

Seen&Heard: Resignation letters requested in return for business loans

Voices: Ira Gostin | Likes, Clicks and Shares don’t move the needle

Now before you label me a Luddite, consider that all the social media platforms (Google Plus, Twitter, Facebook, Pinterest, LinkedIn, Instagram, You Tube, Yelp, Foursquare, Vimeo, etc.

Likes, Clicks and Shares don’t move the needle

Now before you label me a Luddite, consider that all the social media platforms (Google Plus, Twitter, Facebook, Pinterest, LinkedIn, Instagram, You Tube, Yelp, Foursquare, Vimeo, etc.

Will You Be ‘Trending’ In 2017?

Ironically, in digital and social media marketing, a “trend” can be both a direction in which something is changing or developing AND a popular topic, such as “the hurricane damage is ‘trending’ on Twitter right now.

2017 The Year of Consumer Content Experts

Since the term Attention Marketing was coined, social media has continued to grow and platforms like Facebook, Instagram, Twitter, Snapchat, Pinterest grow and new ones are developing like Music.ly. But what all of these platforms have in common is …

http://rock.ly/qvc7r

Amobee hires global innovations head

Chu will be in charge of the solutions architecture team, delivering marketing and advertising technology stack services, while developing the product map for Amobee’s data relationships with service providers.

Need To Promote Your Crowdfunding Campaign? Here’s How.

Both platforms have powerful sharing features but Google+, Reddit and Pinterest should not be overlooked. You can use Google+’s groups and Reddit’s subreddits to promote your project.

Amobee Appoints Data & Technology Expert Todd Chu as Senior Vice President, Global Operator Innovation

SINGAPORE–(Marketwired – Dec 12, 2016) – Amobee, a global leader in marketing technology, today announced the appointment of data and technology expert Todd Chu to the position of Senior Vice President, Global Operator Innovation.

Trustees to meet Pensions Authority over INM plan to wind up scheme

Marketing toolkit for Start-ups

Pinterest focused on its small group of passionate users and incentivised influencers to spread their product. They started holding meetups for these users, where they could get feedback and help get the word out.

Amobee Appoints Data & Technology Expert Todd Chu as Senior Vice President, Global Operator Innovation

Chicago Auto Show Partners With Word Of Mouth Marketing Association For A Fifth Year To Present The 2017 Driving …

13, 2016 /PRNewswire-USNewswire/ — For a fifth consecutive year, the Chicago Auto Show has partnered with Word of Mouth Marketing Association (WOMMA) to present the Driving Engagement Award to an auto manufacturer with the most outstanding social …

The Key to Marketing to Millennials Is Passionate Influencing

In the email, provide the subscriber with a link that allows them to post a pre-crafted message to their Facebook, Twitter, Instagram, or Pinterest account. Once clicked and successfully shared, your landing page can direct them to a page containing a …

The Top 7 Online Marketing Trends That Dominated 2016

We’re also seeing more opportunities for conversions in different applications; for example, Google is offering more shopping options for advertisers, and even social platforms like Pinterest are working harder to hybridize “social media” and …

8 Powerful Ways to Market Your Business on a Limited Budget

Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some … Popular social media channels include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each of these …

Pinterest Unveils 100 Ideas to Try in 2017

The Pinterest insights team analyzed the search and save activity from the past year to identify the emerging trends on Pinterest. The final result is our official trend report, the Pinterest 100. It features the top 100 trends across key categories …

8 Powerful Ways to Market Your Business on a Limited Budget

Why is Influencer Marketing the Next Big Thing?

For DSW, the rules required contestants to follow the brand on Pinterest and create a board, especially for the contest. And then they need to pin some shoes and outfits from the brand’s pin board.

Why is Influencer Marketing the Next Big Thing?

For DSW, the rules required contestants to follow the brand on Pinterest and create a board, especially for the contest. And then they need to pin some shoes and outfits from the brand’s pin board.

There’s Still Time! Last Minute Search Ideas

There are fewer than two weeks left in the 2016 holiday shopping season, and while many – if not most – marketers are deep into their search marketing plans, there’s still time to make adjustments and get those last-minute customers. By quirk of the …

http://rock.ly/z8rb1

Few consumers are buying on Pinterest, Macy’s says

Latest Marketing News. Amazon goes on an email blitz this holiday season. Amazon sent out 56% more email campaigns from Nov. 29-Dec. 10 than … Read Now · Few consumers are buying on Pinterest, Macy’s says · Helping website newcomers find their …

Global Launch Of Humalytics Creates Excitement, As Exclusive Bonus Released by HQuentino

http://rock.ly/lv7wt

Vivendi’s Bollore turns up heat on Berlusconi over Mediaset

Yes, Some Social Media Platforms Are Better for Your Brand than Others

Chicago Auto Show Partners With Word Of Mouth Marketing Association For A Fifth Year To Present The 2017 Driving …

http://rock.ly/tywbe

10 Tips to Improve Your Pinterest Campaigns

It is important that you don’t follow only one niche and focus on a variety of pins that attract the general public. If you have an internet marketing business, then you might want to go through these Pinterest marketing tips and pin out the marketing …

Social Media Marketing for Local Business Today

With the coming of platforms like Facebook or myspace, Twitter, LinkedIn, Pinterest and Instagram businesses today, we have received an opportunity to promote their businesses with almost no costs.

Five Social Media Tips To Create A Focused Marketing Strategy

With rumors of Instagram incorporating live video streaming and Twitter’s surprise decision to shut down Vine, the six-second video capture app it acquired just four years ago, the social media platforms you choose to implement into your marketing …

Yes, Some Social Media Platforms Are Better for Your Brand than Others

Social networks’ Buy buttons aren’t working

Facebook, Instagram, Pinterest and other social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms.

http://rock.ly/78nur

Pinterest brings “Promoted Pins” service to Canada

“That’s why Promoted Pins help businesses reach their marketing goals.” The U.K. version of Pinterest became the first outside the U.S.

http://rock.ly/bxqp8

JOHN GRAHAM: No magic to marketing, but it works

Social marketing. Choose and nurture the social platforms that work best for your business. Don’t dilute your efforts by trying to be everywhere.

http://rock.ly/asv6-

Pinterest Unveils 100 Ideas to Try in 2017 | SocialTimes – Adweek

Head of category insights Stephanie Kumar described how Pinterest curated the list in a blog post. The Pinterest insights team analyzed the search and save …

3 Awesome Examples of Lifestyle Content Marketing

Whole Foods also has an extensive social media presence, where they actively engage their customers on platforms including Facebook, Pinterest, or Instagram. Covering all aspects of health and fitness, Whole Foods serves not only to provide customers …

NASA and Sony PlayStation embrace visual content with Giphy partnerships

On Pinterest, NASA is posting new and historic images and videos, known as pins, to collections called pinboards. This social media platform allows users to browse and discover images from across NASA’s many missions in aeronautics, astrophysics, Earth …

How Instagram’s New Bookmarking Feature Will Change the Way You Market

While Instagram’s new feature sounds similar to a Pinterest board, it’s important to keep in mind that the two platforms are still different in many ways.

17 Marketing Trends To Watch Out For In 2017

Influencer marketing is on the rise, because people tend to trust recommendations from people they see as thought leaders. The right influencers establish credibility through each social media post or advertisement.

2017 Marketing Trends to Keep An Eye On

More and more web traffic is coming from mobile devices, Facebook and Pinterest continue to grow, and those trend are not likely to change.

JC Decaux signs €30m national bus shelter contract

Optimizing Video Marketing On YouTube

Driven by consumer’s voracious appetite for video content, video marketing has become an important part of social media marketing. With platforms like Twitter, Facebook, Pinterest, and Instagram launching their own video application, videos can be …

Openings and New Hires at Foursquare, Pinterest and Verve

What Is Social Media Marketing? [Guide]

On other networks, such as Pinterest or Twitter, organic reach is less relevant since engagement is not the key determinant of who will see your content at any given time.

Optimizing Video Marketing On YouTube | IMSoup

Video Marketing on YouTube is one of the search marketing trends to look forward to in 2017. Even experts say that visual content, including video, will go big in …

Buy buttons fail to show return on investment

With social platforms moving away from direct purchases, online merchants should focus on marketing via social media. Until recently, social commerce referred largely to making purchases on a platform – like Facebook or Pinterest. But as consumer …

Traffic & Conversion Summit

Every year, thousands of the worlds smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing. Here’s what you can expect to learn at this year’s Traffic & Conversion …

http://rock.ly/ulfqr

#SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This Week

The company is teaming up with the likes of Snopes, ABC News, and the Associated Press, along with an international fact-checking organization, to let users report misleading or fake stories until those stories are confirmed by the third-party fact …

Global Launch Of Humalytics Creates Excitement, As Exclusive Bonus Released by HQuentino

Mr. Quentino suggests that Humalytics users take advantage of Pinterets latest marketing updates. Pinterest is making some changes to the analytics available to advertisers.

http://rock.ly/9mnux

Trinity Mirror sees fall in print advertising revenue

Like 0 Thanks! You've already liked this

What Retailers Can Expect in 2017

Dec 12, 2016

Automated Pinterest Marketing ⋅ How to Get More Pinterest Followers ⋅ BIGONIONLOVE ⋅

With consumer-like, social technologies taking center stage next year, the use of tools like Pinterest and Instagram for collecting proprietary ideas will decline among the retail community.

‘Irish Times’ writers win business journalism awards

State Fair wins 23 awards in international competition

Besides winning two firsts in the marketing and communications category, its efforts received six other awards for overall social media campaign, for web advertisements and for printed promotional material.

Finding the Right Social Media Marketing Pro with a Great Job Description

Social media marketers should have a strong background in creating engaging social content and posts, plus understanding how social media impacts a brand’s overarching marketing strategy. Social is often a consumer’s first experience with a brand so a …

Pinterest für SEO und Content Marketing nutzen

Pinterest ist so ein Fels in der Brandung im Rauschen des Newsstreams. Wir zeigen, wie man Pinterest für SEO und Content Marketing erfolgreich nutzt. Pinterest sollte in keiner Content Marketing Strategie fehlen, da Pinnwände und Pins maßgeblich zur …

The State of Social Media in 2016: Platform and Usage Trends

The researchers polled respondents on their useage of five major social networks: Facebook, Instagram, Pinterest, LinkedIn, and Twitter.

Marketing to millennials key component of IEOOC #BIGONIONLOVE campaign

Recognizing the economic clout wielded by the generation born between the late 1970s and the mid-1990s, the Idaho-Eastern Oregon Onion Committee/USA Onions is reaching out to millennials in its #BIGONIONLOVE marketing campaign this year. In the United …

Walmart.com’s former head of marketing looks to help Pinterest lure retailers’ ad dollars

Pinterest, which sells itself as a “platform of intent,” today announced it has hired former Walmart.com head of marketing Brian Monahan as its head of vertical strategy. Monahan will oversee the retailer’s key verticals, which include retail, consumer …

http://rock.ly/re0an

50 Main Street Local Marketing Ideas for the Holidays

The holiday shopping season can be a great time for Main Street organizations and Chambers of Commerce to support local merchants and other downtown businesses.

How Pinterest is like a consumer’s holiday wish list

Aside from product development, manufacturers and retailers also use Pinterest to connect with consumers from a marketing perspective. Brands can share photos of or recipes using their products to generate interest around a particular product, category …

Mobile ads thrive on Facebook, Google, Instagram and Pinterest

Mobile-app-install ads in the United States will generate nearly $6 billion in marketing spending in 2016, according to eMarketer.

Pinterest Snags Former Walmart Head of Marketing

As head of vertical solutions, Mr. Monahan will be responsible for developing and managing marketing programs to increase awareness, enhance adoption and drive revenue for Pinterest in verticals like CPG, retail, entertainment, auto, tech, telco …

Social Media Advertising: Best Way To Stimulate CPG E-Commerce

Consumer packaged goods (CPG) advertisers will spend $5.97 billion on digital marketing in the U.S. this year, an 18.2% increase over 2015.

http://rock.ly/b90nl

Pinterest Snags Former Walmart Head of Marketing

As head of vertical strategy, Mr. Monahan will be responsible for developing and managing marketing programs to increase awareness, enhance adoption and drive revenue for Pinterest in verticals like CPG, retail, entertainment, auto, tech, telco …

Four things to consider before marketing on a new digital channel

To find out how professional marketers decide whether to use a new digital channel, Econsultancy in association with IBM Cognitive Engagement: Watson Marketing recently held roundtable discussions in Delhi. There, senior client-side marketers discussed …

Robertson: Small businesses can learn from holiday marketing

Determine if your current and potential customers are more likely to use Facebook, Twitter, Pinterest, or other social media channels.

Robertson: Small businesses can learn from holiday marketing

Determine if your current and potential customers are more likely to use Facebook, Twitter, Pinterest, or other social media channels.

How you should be leveraging native ads in 2017

Whether it’s Facebook, Instagram, Twitter, Pinterest, Linkedin or Snapchat, each allows sponsored content within in-stream user experiences.

10 Trends That Defined Digital Marketing in 2016

This year, Facebook shared that most of the videos on their site are watched without sound, Pinterest added Engagement Retargeting and Lookalike/Actalike Audiences, and Snapchat enhanced its ad targeting capabilities.

Pinterest taps former Walmart executive Brian Monahan as head of vertical strategy

Movers & Shakers: Xaxis, Spotify, Turn, Signal, Playbuzz, AdCompass

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is … Prior to joining Turn, Nemeth was COO of mobile search engine URX, which was recently acquired by Pinterest. In the 10 …

9 big small business social media no-nos

“The biggest mistake on social media that I see small business owners make is to set up a Facebook or Twitter [or Pinterest or Instagram] page and then [fail to update it] for months at a time,” says Stacy Erickson Edwards, owner, Home Key: Organized …

NASA Shares the Universe on Pinterest and GIPHY

2016 /PRNewswire-USNewswire/ — NASA now is sharing its best images on official Pinterest and GIPHY accounts, providing visitors an out-of-this-world journey through animated GIFs and images of Earth and beyond.

Chipmakers Are Racing To Build Hardware For Artificial Intelligence

“When you’re wearing a headset, you don’t want to be wearing something with a brick-sized battery on your head or around your belt,” says Jack Dashwood, director of marketing communications at the San Mateo, California-based machine learning startup …

Shoppers aren’t buying on Pinterest as much as Macy’s expected

While Macy’s Inc. is bullish on social media—and Pinterest in particular—this holiday season, so far it has found that few consumers are transacting via buyable pins.

http://rock.ly/o49mt

NASA Shares the Universe on Pinterest and GIPHY

Business Podcast: Boston for €65, but not everyone’s happy

Pinterest revamps – time to gloriously revive your brand’s dead account

Let’s face it, browsing someone else’s Pinterest is not the same as browsing their Facebook or Instagram. Pinterest’s search and suggestion tools far outweigh their profile surfing, which hasn’t been great for businesses that cater in imagery and …

Walmart veteran becomes Pinterest’s marketing director

Brian Monahan, who took care of Walmart’s online marketing for years, will join Pinterest as its “chief vertical strategy”.

Christmas tree farms want in on millennials’ holiday traditions

A national Christmas tree marketing campaign launched last month that tree farmers hope will sway customers away from artificial trees.

Five Social Media Tips To Create A Focused Marketing Strategy

12 Holiday Marketing Tips for a Festive Christmas

Spread some festive cheer on Pinterest by creating your very own, perfect Christmas board. Focus on your industry or think how you can relate a specific theme to add in some of your products or services in the boards you create.

Pinterest taps former Walmart executive Brian Monahan as head of vertical strategy

How Content Marketing Can Help Your Brand Visibility

One way to overcome this is through fresh and remarkable content. This not only opens the door to new subscribers, but it also builds credibility online.

Pinterest rolls out a new way retailers can drive sales

… Pinterest rolls out a new way retailers can drive sales · Digital advertisers’ spending soars over the holiday weekend · Black Friday and Cyber Monday emails flood shoppers’ inboxes · All Marketing News. From The IR Blog. Timothy Seward / Internet …

CNW wins PR Daily’s 2016 Content Marketing Award for Best Content Series

“We are thrilled to receive this recognition from PR Daily,” said Laurie Smith, VP, Marketing Communications and Audience Relations, CNW.

http://rock.ly/sgtkz

Google gives developers access to its digital assistant

Latest Marketing News. Few consumers are buying on Pinterest, Macy’s says. But Macy’s is still bullish on Pinterest this holiday season—in particular, its … Read Now · Helping website newcomers find their way around can boost sales · Social media …

33 great things to do in London this weekend

Find locally made jewellery, art, clothing, cards, ceramics, artwork and plenty more alongside workshops in the art of origami. Crafty Fox Market, Bussey Building, Sat-Sun, free.

Think Your Social Media’s Ready for 2017? Read This First

It’s become perfectly acceptable to promote through social media (gently) via the visual ideas you share on Pinterest and Facebook and the artful pics you post on Instagram of the beautiful meals at your restaurant or the fashion products you sell.

Social Media News Roundup: Microsoft Buys LinkedIn for £21 billion

Sarah McCay Tams runs through the latest in social media marketing news, including the closure of the Microsoft acquisition of LinkedIn, tried and true pins on Pinterest, the top Twitter topics of 2016, and more.

http://rock.ly/x5uyh

CNW wins PR Daily’s 2016 Content Marketing Award for Best Content Series

CNW’s Meet the Press wins Best Content Series (CNW Group/CNW Group Ltd.) Facebook Twitter Pinterest … TORONTO, Dec 9, 2016 /CNW/ – CNW has won a 2016 Content Marketing Award from PR Daily for its Meet the Press blog series. “We are thrilled to …

Here Is The List Of The Top Stories That Trends Social Media This 2016

According to Marketing Profs, some 68% of all US adults (those with and without Internet access) say they are Facebook users; 28% use Instagram, 26% use Pinterest, 25% use LinkedIn, and 21% use Twitter. Some 79% of adults with Internet access in the …

Social Media News Roundup: Microsoft Buys LinkedIn for £21 billion

‘Influencer marketing’: honest blogging or fake endorsement?

Defined by Forbes as a “form of marketing that identifies and targets individuals with influence”, influencer marketing is the phenomenon whereby brands pay people with large social media followings to plug their products on their channels, for …

How Content Marketing Can Help Your Brand Visibility

Taking the time to build your personal brand’s content marketing strategy will not only create a more trusted, and reputable persona, but also open the door for new opportunities, with greater visibility that eventually will lead your company to better …

Pinterest Adds Former Walmart Exec Brian Monahan

Monahan was VP of marketing for Walmart.com and helped launch the Walmart Exchange. Before that was a managing partner at Magna Global.

http://rock.ly/1kbjv

Consistency Remains Key on Social Media

I tell my agents that you have to have a storefront of sorts, or a hub, for all your social media marketing—it’s not only with Facebook, but LinkedIn, Twitter, YouTube, Pinterest, Google+, and all of the above. I have millennial kids myself. I know …

Marketing Strategies Today: Three critical keys when considering Pinterest for business

Pinterest is the latest social media craze. Its high volume of users, activity and resulting buzz have now ranked the social network in position three behind only Twitter and Facebook.

http://rock.ly/el6jn

Few consumers are buying on Pinterest, Macy’s says

QMS launches new Specially Selected Pork website

“I am confident the new websites will increase exposure of our digital consumer-facing content, especially when it comes to social engagement, with options to share each of our tasty recipes on Facebook, Pinterest and Twitter,” said QMS marketing …

Like 0 Thanks! You've already liked this

Will Shoppable Tags Be the Next Instagram Marketing Hit?

Dec 6, 2016

Automated Pinterest Marketing ⋅ How to Get More Pinterest Followers ⋅

It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers.

Sault Ste. Marie Convention and Visitor’s Bureau luncheon highlights state’s tourism

Serino also highlighted the importance of social media, saying Pinterest’s users grew from 100 million in 2015 to 150 million this year.

3 Ways to Make Holiday Marketing Campaigns Twinkle

Thankfully, marketers have tools already at their fingertips to create engaging, multichannel holiday marketing campaigns that will grab their customers’ attention.

http://rock.ly/4fx7s

8 Trends That Will Shape Content Marketing in 2017

If you haven’t planned out every marketing task for 2017, I encourage you to consider these trends. And even if you have filled out your editorial calendars, take a look.

800Fund.com Talks Mobile Marketing Trends For Small Business Growth in 2017

Most small businesses utilize the major social platforms like Facebook, Twitter, LinkedIn and Pinterest. Mobile-only social apps such as Periscope, Snapchat, Instagram and others are steadily increasing in popularity.

http://rock.ly/5iljx

4 Essential Steps For Creating Your Most Successful Marketing Plan

You have mastered section one of the entrepreneur’s guide to success: You have created a product or service that is valuable, and if you are lucky, essential to an expansive audience of clients.

800Fund.com Talks Mobile Marketing Trends For Small Business Growth in 2017

http://rock.ly/fo3sv

4 Essential Steps For Creating Your Most Successful Marketing Plan

You have mastered section one of the entrepreneur’s guide to success: You have created a product or service that is valuable, and if you are lucky, essential to an expansive audience of clients.

4 Essential Steps For Creating Your Most Successful Marketing Plan

You have mastered section one of the entrepreneur’s guide to success: You have created a product or service that is valuable, and if you are lucky, essential to an expansive audience of clients.

Sault Ste. Marie Convention and Visitor’s Bureau luncheon highlights state’s tourism

Serino also highlighted the importance of social media, saying Pinterest’s users grew from 100 million in 2015 to 150 million this year.

Top 5 Social Media Marketing Mistakes Your Small Business is Making

That might be Twitter and Facebook, or Pinterest and Instagram – it all depends on your industry and where your target demographic is hanging out.

Cristiano Ronaldo accused of using Dublin to avoid Spanish taxes

The document, which appears to be a €1.1 million contract between MIM and Mobily, gives the Saudi company access to Ronaldo’s image rights for an advertising campaign and limited social media marketing. The document also names Andy Quinn, a Dublin …

Anton Savage’s Today FM show is axed by station

4 Essential Steps For Creating Your Most Successful Marketing Plan

You have mastered section one of the entrepreneur’s guide to success: You have created a product or service that is valuable, and if you are lucky, essential to an expansive audience of clients.

Pinterest rolls out a new way retailers can drive sales

http://rock.ly/9c4vz

8 Trends That Will Shape Content Marketing in 2017

If you haven’t planned out every marketing task for 2017, I encourage you to consider these trends. And even if you have filled out your editorial calendars, take a look.

Is endgame close in INM boardroom soap opera?

Almetta Foods in Eugene continues to expand its presence in stores

The firm’s expenses still outpace revenue, but if Almetta hits its first-year goal of being accepted into 200 stores by March, “we probably will break even in our first full year,” said Roger Best, vice president of marketing and sales. Almetta …

FTC Urged To Probe Word-Of-Mouth Over Instagram Marketing

The Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenster, which allegedly send consumers free products in exchange for reviews and posts on sites like Instagram, advocacy groups said Wednesday …

Three Ways to Make Influencer Marketing Authentic Again

The result is an entirely new suite of products to win consumers online, from sponsored posts to branded Pinterest recipes to native advertising.

http://rock.ly/4d60y

FTC Urged To Probe Word-Of-Mouth Over Instagram Marketing

Moore Stephens Dublin office plays role in Mourinho and Ronaldo tax avoidance

Local advertisers favour Facebook

Other digital media have also advanced, with preference for online ads also doubling, from 10% to 21%; email marketing, meanwhile, has remained steady as the choice of 23%.

A guide to crafting perfect social media posts

For social media and brand managers, this can make it hard to customize messaging across online sites. On LinkedIn, for example, you want to keep your post’s text very short—around 50 characters.

Twitter’s role as second-screen leader is under attack

This year, the choices for second-screen marketing have proliferated quickly as Snapchat has quickly moved up the ranks with several significant second-screen activations while YouTube, Facebook and Instagram also chase brands and entertainment …

Aldi to expand in Ireland with 20 new stores

Social Media Unlocks the Beauty of a Growing Automobile Industry

The number of consumers using Facebook, Instagram, Twitter or Pinterest as part of their research methods has grown. According to data from eMarketer, just … This is a potent social media marketing dream for the auto business. Hyperlapse creates …

The Convergence of Search and Social

Google and their AdWords platform came to own that world, giving companies an efficient way to seize the marketing opportunities presented by search.

http://rock.ly/pdrvk

Guest Blog: Four Pitfalls to Avoid When Launching a Social Media Influencer Marketing Campaign

For example, pinning your influencer’s blog post on one of your brand’s Pinterest boards will help drive traffic to your website and reposting images on your brand’s Instagram feed—be sure to change the link in the bio to the one you’re using for the …

Converge-Digital seeks up to €500000 to focus on ad-buying tech

NowNS: Social media spots your next destination

Pinterest, Instagram, Twitter, Snapchat, Facebook – they have all become tools used by destination marketers to reach us where we are – on our phones and computers.

Comic Relief’s new Red Nose Day partners include Pinterest, Snapchat and Unruly

A number of brands – including martech and social media vendors – are partnering up with Comic Relief for the first time to support Red Nose Day 2017.

INM to announce results of shareholder vote on restructuring

How Google Employees Use Google

Using the scanning feature available in Google Drive for Android, product marketing manager Pavel Baranyk uploads copies of his passport and other identifying items before he leaves for a trip.

5 Tools to Increase Your Web Traffic Fast Using Pinterest

Loop88 allows you to connect with influencers on Pinterest as well as increase your following. This year, 59% of entrepreneurs increased their marketing budgets for influencers. Why? Because internet users do not feel safe because of scams. What they …

Pinterest launches Showcase to give brands a way to shape their stories

Pinterest has given brands an edge with a new update on its user interface. Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact with business profiles on Pinterest to see manually selected visuals …

Pinterest für SEO und Content Marketing nutzen

Think Your Social Media’s Ready for 2017? Read This First

The State of Social Media in 2016: Platform and Usage Trends

The researchers polled respondents on their useage of five major social networks: Facebook, Instagram, Pinterest, LinkedIn, and Twitter.

http://rock.ly/9sbcp

Tapping the ‘world’s largest focus group’ for top holiday food trends

SAN FRANCISCO – Breakfast casseroles and Mexican hot chocolate are among top trending ideas this holiday season on Pinterest, the content sharing service and social networking platform. The web site, which allows users to … “When we see something …

http://rock.ly/kmpj7

New Partnership Brings Good Fishing and Outdoor Secrets Online

BAXTER, Minn. -(Ammoland.com)- Babe Winkelman Productions announces new partnership with South Carolina-based digital marketing agency, The Modern Connection. The relationship aligns with the vision of Babe Winkelman Productions to build on an …

The Convergence of Search and Social

Google and their AdWords platform came to own that world, giving companies an efficient way to seize the marketing opportunities presented by search.

‘Irish Times’ journalists honoured at business awards

Think Your Social Media’s Ready for 2017? Read This First

Pepo, Jason Goldberg’s social media app, raises $2.35M from his old Fab.com backers

Even with little marketing effort. Goldberg tells me that among them, “Cooking” has had 12,000 views, “food food food” has had 4,000 views, and “Global Gay Travelers” has had 18,000 views.

Tapping the ‘world’s largest focus group’ for top holiday food trends

Digital Content Manager

Under the direction of the Senior Digital Director and consistent with the Christian mission of the YMCA, the Digital Content Manager will be responsible for leading the strategy, creation and management of the Association’s digital content and …

‘Irish Times’ writers win business journalism awards

Think Your Social Media’s Ready for 2017? Read This First

Think Your Social Media’s Ready for 2017? Read This First

Like 0 Thanks! You've already liked this

Former editor of ‘Westmeath Examiner’ dies aged 90

Dec 2, 2016

Automated Pinterest Marketing ⋅ How to Get More Pinterest Followers ⋅ GotACoupon, GotItFree ⋅

RTÉ suspends outsourcing of young people’s programming

JOE and Her drop the ‘ie’ in bid to pick up on growing TV market

Ms Molony said creating “branded entertainment” opportunities would allow both the company and advertisers to better plan their spending on digital media marketing. “It’s not about the last-minute placement of an ad,” she said. AddThis Sharing Buttons.

Holiday Marketing Checklist for Enhancing Customer Advocacy

holiday marketing checklist This opportunity is particularly relevant for marketing efforts around enticing customers to advocate for a brand on social media, and drive action among their followers.

The Leery Lumberman’s Guide to Social Media

Pinterest: 15% of LBM firms use Pinterest, an online version of your personal cork board. 85% of Pinterest visitors are women and 42% of online adult women use it according to marketing site, DMR. If women influence the decisions that drive your …

http://rock.ly/mslpr

5 Marketing Avenues to Increase Your Startup’s Market Share

That is what digital marketing can bring to the table for business startups. Social media platforms like Facebook, LinkedIn, Twitter, Google Plus, WhatsApp, YouTube, Pinterest and Instagram to mention a few, are vital and effective in advertising ones …

Time rejects bid from billionaire Bronfman Jr

INM heads had major dispute over price tag on Newstalk radio

5 Marketing Avenues to Increase Your Startup’s Market Share

It’s Time to Take Facebook Seriously for Location Marketing

If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Even …

INM heads had major dispute over price tag on Newstalk

Brand Networks Unveils New Broadcast Media Syncing Capabilities for Cross-Social Ads, Powered by TVTY

BOSTON, MA–(Marketwired – Nov 29, 2016) – Brand Networks, the award-winning provider of solutions that simplify social™, has integrated with TVTY, The Moment Marketing company, to give marketers the ability to sync their social campaigns to global …

http://rock.ly/h1ft4

5 Marketing Avenues to Increase Your Startup’s Market Share

Influencer Marketing Data: 3 Takeaways Brands Need to Know

This is a by-product of a combination of actions – resharing, SEO and referrals from other sites like Pinterest. When thinking of a strategy around Influencer Marketing, be sure to keep this in mind so that when your seasonal content resurfaces the …

Brand Building Through the Looking Glass

It didn’t surprise us to discover quite how often these young consumers are visiting the most popular platforms – Instagram, Pinterest and Snapchat. … The research data helps us to clarify with our clients how to approach marketing on these platforms.

http://rock.ly/cn37m

It’s Time to Take Facebook Seriously for Location Marketing

Influencer Marketing Data: 3 Takeaways Brands Need to Know

Marketing & Business Manager

SOCIAL MEDIA: Create content and take charge of Panelogue’s social media channels (Facebook, Instagram, Pinterest, LinkedIn or others).

http://rock.ly/u7n0d

Marketing suite emerges for new Lansdowne Place scheme

But before you start pulling out the cheque book, the Block learns this is simply the marketing suite for the 215 apartments beginning construction behind it and due for completion in 2018.

Why social network shopping could usher in the next mCommerce boom

And the demand for buying directly through social networks is there too. One-third of 18-24-year-olds say they would like to purchase items directly from Facebook, 27% want to shop on Instagram and 20% on Twitter, followed by Pinterest (17%) and …

Mobile ads thrive on Facebook, Google, Instagram and Pinterest

Mobile-app-install ads in the United States will generate nearly $6 billion in marketing spending in 2016, according to eMarketer.

Gervaise Slowey out, Adrian Serle in at Communicorp

Why social network shopping could usher in the next mCommerce boom

Three Ways to Make Influencer Marketing Authentic Again

The result is an entirely new suite of products to win consumers online, from sponsored posts to branded Pinterest recipes to native advertising.

Marketing Manager

Serves as one of the principal advisors to the Director of Sales & Marketing in the planning and execution of sales, marketing and distribution activities on behalf of the Press mission. Oversees all advertising, catalog, and email promotions and …

http://rock.ly/spgr0

Top tips: 3 unconventional holiday marketing tactics to help you stand out

Pinterest offers a similar capability, and it has seen faster adoption as far direct purchasing is concerned. Almost 75 percent of Pinterest users have purchased an item after seeing it on the platform, which represents an incredible amount of …

http://rock.ly/dp38w

FTC Urged To Investigate Word-Of-Mouth Companies Over Instagram Marketing

BzzAgent’s Web site directs consumers who post on Twitter, Pinterest, Instagram or personal blogs to use a disclosure hashtag, like #GotItFree or #GotACoupon.

http://rock.ly/wevrk

Top tips: 3 unconventional holiday marketing tactics to help you stand out

Woman awarded €37500 over skin damage from ‘high-end’ cosmetic

Margaret McLaughlin, a 45-year-old marketing manager, told the court that in March 2013 after receiving a bonus payment from work, she decided to treat herself to a facial at Revive on Milltown Road in Dublin.

6 Strategies to Spice Up Your Social Media Game

Social media sites that utilize hashtags are Facebook, Twitter, Instagram, Pinterest and Google+. Use hashtags that you see are already trending.

FM104 broadcast ‘vile abuse’ of special needs children, BAI finds

Best Social Media Advertising Campaigns to be Named by Web Marketing Association

“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build …

http://rock.ly/wmuao

Best Social Media Advertising Campaigns to be Named by Web Marketing Association

http://rock.ly/sjnhx

Turn Lands Google And AppNexus Vet Lauren Nemeth As CRO

Assuming you’re remaining a standalone DMP-DSP, will you compete with or complement the big marketing clouds? Falck: I think Adobe’s acquisition of TubeMogul was absolutely a validation of Turn’s strategy – that you’ve got to put a DSP and DMP …

http://rock.ly/yl54p

Springbot finds that leveraging multi-channel marketing equates to stronger holiday results

This year alone, Springbot merchants saw that social sites including Facebook, Instagram, Twitter and Pinterest drove 16.8% of marketing-driven revenue. This is likely a result of innovations that are empowering marketers with opportunities such as …

http://rock.ly/oqa64

Will Shoppable Tags Be the Next Instagram Marketing Hit?

… Twitter (which launched a buy button only to later abandon the idea) and Pinterest (which apparently has seen only lukewarm results from its own buy buttons, according to Digiday).

Springbot finds that leveraging multi-channel marketing equates to stronger holiday results

http://rock.ly/bl4ak

Learn About The Newest Pinterest Advertising Opportunities For Your Business

67% of people say that videos on Pinterest inspire them to make a purchase, making this ad type one of the most preferred Pinterest advertising opportunities for advertisers. Promoted Video on Pinterest is currently available for US and UK businesses …

Pinterest launches Showcase to give brands a way to shape their story

Will Shoppable Tags Be the Next Instagram Marketing Hit?

It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers.

Visa to buy CardinalCommerce to boost fraud prevention tools

Marketing. Consumers aren’t talking about shopping as much they used to · Retailers rack up big holiday gains on online marketplaces · Pinterest rolls out a new way retailers can drive sales · Digital advertisers’ spending soars over the holiday …

Will Shoppable Tags Be the Next Instagram Marketing Hit?

It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers.

Marketing experts focus on reinventing the brand

Some 150 people attended a Tuesday breakfast hosted by The Irish Times, where the three finalists of the competition, which is run by Marketing.ie, shared insights into their campaigns. The competition was won earlier in November by Vhi Healthcare’s …

Grigori Grabovoi Teachings B2C Social Media Marketing Training Courses Launched

The e-learning platform ULifePlus announced an expansion of its range of online training courses for business owners, entrepreneurs or individuals looking to expand their knowledge with the addition of new Pinterest and Twitter marketing training and …

http://rock.ly/k14wh

Cristiano Ronaldo accused of using Dublin firm to avoid Spanish taxes

Daily Mail posts 11% drop in profit on falling advertising revenue

Tips to promote your business on Pinterest

The first step you need to take if you are serious about marketing on Pinterest is to make it easy to ‘pin’ articles and images from your website.

Social Media News Roundup: Twitter Adds Ranked Conversations to Mobile

Sarah McCay Tams runs through the latest in social media marketing news, including conversation ranking on Twitter, Snapchat drops Story Explorer on Live Stories, Pinterest updates business profiles, and more.

Dit zijn dé trends in social media marketing voor 2017

Van Facebook tot Snapchat en van Pinterest tot LinkedIn. Bovendien gaan de ontwikkelingen in social media marketing razendsnel. Daarom heb ik dit jaar de hulp ingeroepen van een aantal social media experts in mijn netwerk: Martine de Meijer (Think …

“Shopping coming to Instagram” – what this means for hotels and travel marketers

As I come from a hotel background, my mind instantly flows to hoteliers. Instagram is shifting from a pure-play marketing channel to a blend.

http://rock.ly/yra81

Like 0 Thanks! You've already liked this

Auto Post to Pinterest

Pinterest Automation Marketing Software & Tools

Monthly Archives: December 2016

Yes, Some Social Media Platforms Are Better for Your Brand than Others

How millennials are driving brands to influencer marketing

What Retailers Can Expect in 2017

Will Shoppable Tags Be the Next Instagram Marketing Hit?

Former editor of ‘Westmeath Examiner’ dies aged 90