department, I think marketing Mad Men assume “very” and behave accordingly, foisting products and campaigns on the public that should have even the most malleable among us wrestling over the nearest barf bag.

Mitch Carson Pinterest Marketing

Mitch Carson has just released a brand new report on the “Thirteen Visual Tools For Your Pinterest Marketing” and it’s an incredibly powerful report to say the least.

Prepare to be obsessed: Apps let you test drive paint colors without lifting a brush

Tanuja Singeetham, the vice president of digital marketing at Behr, says color matching is one of the most popular features on its ColorSmart platform because inspiration can spring from anywhere.

Thrillist Creates Branded Content For Ad Partners Via Facebook Canvas

Canvas is a paid marketing tool. Thrillist … The CoLab is also working on content made specifically for platforms like Facebook Instant, Facebook Live and custom audience segments on Pinterest.

Learn to engage your audience with the Marketing Bundle (97% off)

Additionally, a course on Pinterest for Marketing and Sales will walk you through the finer points of promoting your business on Pinterest’s visually-driven platform. You’ll learn everything from setting up a profile to executing marketing initiatives …

11 Pinterest Myths Debunked

Or worse, they are not even giving Pinterest a fair shot as a marketing tool. We’re here to set the record straight!

Apple lays the groundwork to kill online advertising

It may be fun for Apple to look at their financials and remind themselves that Google is footing much of their marketing tab.

How to prepare for Amazon Prime Day, Black Friday and other sales events

If you have a blog you should be making it easy for people to subscribe to your blog content as well – whether this be through a Facebook page or twitter, on Pinterest or Instagram or through good old RSS. Start building your marketing lists today and …

Small Business Spotlight: NCR Silver Mobile POS

Roll out targeted email marketing campaigns with NCR Silver. “NCR Silver can also integrate into social networks like Facebook and Pinterest, which means that you can follow up with incentives to keep your consumers coming back into the store,” says …

Fix Your Social Media Strategy by Taking It Back to Basics

Some articles indicate that stories are an effective marketing and advertising tool. But what story will you tell? How will you integrate it with your traditional efforts?

Prepare to be obsessed: Apps let you test drive paint colors without lifting a brush

Tanuja Singeetham, the vice president of digital marketing at Behr, says color matching is one of the most popular features on its ColorSmart platform because inspiration can spring from anywhere.

Small Business Spotlight: NCR Silver Mobile POS

Roll out targeted email marketing campaigns with NCR Silver. “NCR Silver can also integrate into social networks like Facebook and Pinterest, which means that you can follow up with incentives to …

BUSINESS DAY TV: ‘Cloud computing helps companies to move faster’

So cloud computing makes it easier for customers to acquire the IT resources they need to be experimental, to move faster to bring your products to the market. By making things like servers and …

Will Clinton’s Digital Strategy Give Her the Edge?

Last week, as the Republican National Convention kicked off, we took a look at how the party has attempted to rejuvenate its digital strategy following the disastrous 2012 election.

Fix Your Social Media Strategy by Taking It Back to Basics

Some articles indicate that stories are an effective marketing and advertising tool. But what story will you tell? How will you integrate it with your traditional efforts?

Will Clinton’s Digital Strategy Give Her the Edge?

Last week, as the Republican National Convention kicked off, we took a look at how the party has attempted to rejuvenate its digital strategy following the disastrous 2012 election.

As food entrepreneurs grow, so do commercial kitchens

“So I thought I can put them in jars, but what’s going to make them different from the Pinterest ideas. So I incorporated … “We try to help our folks come through he curve, not just production, but the marketing aspects, too,” Ownbey says. “So when …

The Ecommerce Marketer’s Guide to Improving Search Rankings

Based on data, organic search traffic is clearly one of the largest referral sources for most websites. There are more than 100 billion searches each month on Google alone, for example, and that works out to an average 2.3 million searches per second.

Retailers must prioritize SEO, emails and guided selling to drive growth

SEO and CRM have materialized as effective marketing channels with search increasing 3.1 percent and email marketing 2.9 percent for the first quarter of 2016. Although SEO has been worthwhile, over the past year … Home and gift brands have the most …

As food entrepreneurs grow, so do commercial kitchens

“So I thought I can put them in jars, but what’s going to make them different from the Pinterest ideas. So I incorporated … To that end, Ownbey and Suzanne meet with clients monthly to discuss topics like marketing strategy and pricing products …

BUSINESS DAY TV: ‘Cloud computing helps companies to move faster’

Now digital used to be something that certainly needed marketing, now it underpins everything in the company because there’s increasing competition, there’s a lot of products in the market.

Lithium: Watchlist 2016 Elite, LiNC 2016…Total(ly) communities

… as ATG Commerce Cloud, Hybris, and Demandware, to name the biggest names). We do a lot of our “socializing” on Facebook and via, say, WeChat, Twitter, WhatsApp, Pinterest, Instagram, Snapchat, or… get the picture? …. media management, social …

Altimeter and TapInfluence Release The Influencer Marketing Manifesto; Study of Both Marketers and Influencers …

SAN FRANCISCO–(BUSINESS WIRE)–TapInfluence, the only influencer marketing SaaS platform uniquely combined with a high-performing marketplace and a services offering, and Altimeter, a Prophet company, today released The Influencer Marketing Manifesto …

As food entrepreneurs grow, so do commercial kitchens

“So I thought I can put them in jars, but what’s going to make them different from the Pinterest ideas. So I incorporated … “We try to help our folks come through he curve, not just production, but the marketing aspects, too,” Ownbey says. “So when …

Old-Fashioned Social Media vs. The New Era

But then, the Internet began to get even more saturated with social media outlets: Tumblr in 2007, Instagram in 2010, Pinterest in 2010, Snapchat in 2011, Google+ in 2011, Vine in 2013. … one account, which is beneficial for marketing firms managing …

6 Questions Marketers Have for AOL-Owner Verizon as It Buys Yahoo

1) Can Verizon really compete with the giants of digital advertising? From the outset, the math doesn’t work. According to eMarketer, Yahoo will claim 3.4% of the U.S.

Crayon Hires Ex-HubSpotters to Bring in Its 1st Sales

According to Lopin, Crayon’s user base has grown organically and it has about 35,000 marketers using their initial product offering Crayon Inspire (basically the Pinterest of marketing). Lopin told us the …

Webinar Recap: Build Your Brand with Next-Gen Social Media

While Pinterest has 100 million monthly users, Wagner noted that not many agents are utilizing the platform, because they aren’t sure how to market their listings there. But perhaps that shouldn’t be the …

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation

Blogs have long been a medium for self-expression via written content, but they have been supplanted by platforms that enable visual self-expression, including YouTube, Instagram, Pinterest and …

As food entrepreneurs grow, so do commercial kitchens

That led Schneider, who goes by the name, The Pantry Doctor, and blogs under the same moniker, to create and market her overnight oats.

Webinar Recap: Build Your Brand with Next-Gen Social Media

Instead, use Pinterest to position yourself as a knowledgeable asset for design and housing trends, which will act as a platform to grow your web traffic.

American Customer Satisfaction Index: New Report Says Social Media is Slipping Heavily

Others who lost in customer satisfaction were Pinterest and Instagram with a 3 percent drop. The ACSI report placed Google on a high pedestal in terms of better customer traffic and customer satisfaction.

Pinterest Brings Buyable Pins to the Web – Finally

Small business owners already harnessing the power of Pinterest as a sales and marketing tool will also be delighted to note that the social networking site has introduced an enhancement to its visual search capability.

6 Questions Marketers Have for AOL-Owner Verizon as It Buys Yahoo

(Pinterest and Verizon declined to comment on such deal speculation, while Twitter didn’t immediately respond to a request for comment.

Increase conversions with these 6 modern web design trends

There are many UX and UI website widgets that marketers can integrate into their sites that will help generate new leads and guide users through their marketing funnel. These modern on-page elements – from buttons to scalable images to social icons …

Digital Travel Company Add Real-Time User Generated Content to Email Campaign and Gain 2x Engagement

SmartFocus, the global leader in intelligent marketing, today announced the launch of Smart Content, a real-time user generated content (UGC) solution on its award-winning Message Cloud platform, in a move that will redefine cross-channel context …

Are You Social Selling or Just Pretending?

Their marketing departments are producing vast amounts of content, and their social enablement team is teaching them how to use the content to further their sales efforts.

Pinterest poaches Snapchat’s ad research boss Gunnard Johnson

Prior to that he served as Google’s ad research director and had also handled marketing science for Team Detroit, the dedicated agency WPP erected for Ford.

Unlock The Secret Potential of Every Social Network

These are Instagram, Snapchat, Pinterest and a few others that you can consider using. Each of these social networks have different strengths.

As SC food entrepreneurs grow, so do commercial kitchens

“So I thought I can put them in jars, but what’s going to make them different from the Pinterest ideas. So I incorporated … “We try to help our folks come through he curve, not just production, but the marketing aspects, too,” Ownbey said. “So when …

Increase conversions with these 6 modern web design trends

There are many UX and UI website widgets that marketers can integrate into their sites that will help generate new leads and guide users through their marketing funnel. These modern on-page …

Social Media News Roundup: Pinterest’s Plans to Crack UK advertising

James Allen brings you the latest in Social Media news including Pinterest’s advertising plans, the latest Facebook Live video update, a Twitter location test, and more.

As SC food entrepreneurs grow, so do commercial kitchens

That led Schneider, who goes by the name The Pantry Doctor and blogs under the same moniker, to create and market her overnight oats.

Michael Kors invests in social commerce

In fact, 63% of retailers have plans to make investments in areas of social media marketing and advertising in 2016, according to a survey conducted by TimeTrade.

Meet the Woman Behind Apple’s Icons

Kare now works at Pinterest, where she’s a product-design lead. … The original Macintosh group had many women in key roles: CFO Debi Coleman, controller Susan Kelly Barnes, engineering documentation manager Linda Wilkin, international marketing …

Tourism Visitor Spending Up In Dutchess

Mary Kay Vrba observed, “We’re the marketing arm, not just for these world class attractions and historic landmarks, but for many small businesses.

Social Media Editor/Manager

The Social Media Editor/Manager will be responsible for audience development and brand presence across all PUNCH social media platforms, and will be embedded within the Editorial team.

Tourism Visitor Spending Up In Dutchess

Mary Kay Vrba observed, “We’re the marketing arm, not just for these world class attractions and historic landmarks, but for many small businesses.

‘We were wasting time churning out tweets’: The Economist guide to quality over quantity

As the Economist’s social media team matures, it has moved away from playing a volume game to posting fewer posts of more quality.

The Key to Corporate Authenticity

HubSpot has an interesting list of “boring” businesses that effectively sound human in their marketing. One of them, General Electric, uses social media such as Pinterest and Instagram to give followers …

Infographics give many advantages to information presenters and seekers. There is really nothing that an infographic can’t do.

AdParlor Debuts Pinterest Advertising for Big Brands and Agencies

NEW YORK, NY–(Marketwired – Jul 20, 2016) – Today, AdParlor announced that it has been named to Pinterest’s Marketing Developer Partners (MDP) program.

Three Ways Marketers Can Tackle Offline Attribution

Due to the importance of marketing attribution, there’s been an explosion of technology and models aimed to help marketers follow customers along the path-to-sale across channels and devices.

Does Your Social Media Strategy Address Customer Security Concerns?

To help soothe user anxieties about social media privacy, it’s important for digital marketing campaigns to consider what messages we’re sending to our customers.

7 merchandising strategies to drive e-commerce revenue

E-Retailers · Omnichannel · Mobile · Marketing · Technology · Charts + Data. Articles By Category.

Who’s Using Snapchat Right (Without Using A Pricey Lens)

Snapchat may be mystifying and frustrating many brands—but it has become the marketing darling of the moment for a reason.

Nine Reasons Your Brand is Failing at Social Media

Having an effective social media strategy may be one of the most important determinates to the success of your business. The old debate about whether your brand should participate in social media is long over.

Earned, Paid & Owned Media for Hotels.

The fact of the matter is that every person tasked with marketing has felt this at one point or another, because every business is different.

Amses: Sunshine daydream or ‘America: the beer’

department, I think marketing Mad Men assume “very” and behave accordingly, foisting products and campaigns on the public that should have even the most malleable among us wrestling over the nearest barf bag.

Monotype Announces Intent to Acquire Olapic

An official Facebook Marketing Partner, Instagram Partner, and Pinterest Marketing Developer Partner, Olapic is headquartered in New York City with offices in California, Cordoba, Argentina, The United Kingdom, France, and Germany.

Is Hillary’s Hashtag-Friendly Feminism All That Stands Between Us and the Apocalypse?

be living your best life, a Pinterest feminism as purposefully realized as a backyard bouquet caught in a Ball jar. Though Hillary’s pop feminist rise was perhaps foretold … It is, at heart, a marketing strategy, aggressive relevance-seeking that …

UK leads Europe for social engagement

The latest report, based on Adobe Marketing Cloud data combined with a survey related to the online habits of over 5,000 consumers across Europe, has found that, compared to other European countries, UK brands drove the most consumers to their websites …

How your dental practice can make Back-to-School fun and profitable

August is a great time for your practice to take advantage of some prime marketing opportunities, which can include special offers just for students and teachers.

NEXT:Candid Anonymous Messaging App Launches on Mobile

The key is the power of today’s social media application-programming interfaces (Facebook, Instagram, Twitter, Pinterest, etc.), which allow targeting by email address instead of strictly using lookalike models … Social media marketing is usually …

Hootsuite Review: Social Listening and Engagement Made Easy

As a power user who manages dozens of Twitter, Facebook, Pinterest, and other social channels, I don’t think I could get by without Hootsuite when managing my workflow.

NEXT:Candid Anonymous Messaging App Launches on Mobile

The key is the power of today’s social media application-programming interfaces (Facebook, Instagram, Twitter, Pinterest, etc.), which allow targeting by email address instead of strictly using lookalike models … Social media marketing is usually …

Here Are 9 Digital Marketing Stats That Got Our Attention This Week

Digital marketplace eBay is one of the first advertisers to test audience and keyword-based ads on We Heart It, a site where users upload photos into a stream that’s a mix of Pinterest and Facebook. After eBay posted an image of a pink mermaid tail, …

3 Tips To Build A Social Media Audience When Self-Employed

The days of freely marketing to potential prospects on social media websites like Facebook, Twitter, and others are long past.

Photo-based marketing platform Olapic will join a digital font firm

Eight retailers in the Internet Retailer 2016 Top 1000 use Olapic’s platform, which aggregates the photos consumers share on such social networks as Facebook, Instagram and Pinterest so retailers and brands can use them online and offline. The vendor’s …

4 steps for marketing in the digital world

Clients are online, whether it is creating a Pinterest board for a new outfit, watching a YouTube video for a cooking recipe or checking their Instagram feed while standing in line at Starbucks.

How to Use Instagram for Maximum Impact in Ecommerce Marketing

How to Use Instagram for Maximum Impact in Ecommerce Marketing. The fact that Instagram does not offer any special features that businesses can take advantage of has not prevented countless …

This startup’s “Pinterest meets Shopify” platform is aiming to help retailers boost sales

The growing power of social media influencers has spurred the creation of new influencer-marketing platforms that are helping more Australian retailers get a piece of the action.

Does Your Social Media Strategy Address Customer Security Concerns?

To help soothe user anxieties about social media privacy, it’s important for digital marketing campaigns to consider what messages we’re sending to our customers.

Now See This: The Power of Building Communities Visually

According to Meeker’s report, 55% of the over 100 million Pinterest users find and buy products via the platform, making pictures shared by other users a primary portal for actual sales.

Prince George named top style icon for children

It’s official, Prince George is a bonafide fashion icon. The little Prince, who will turn three on July 22, has been named as the biggest style icon for toddlers, according the a survey taken by Rakuten …

Why You Should Hire A Social Media Consultant

You know that social media marketing is important for your business, so you set up a few profiles on the big networks like Facebook, Twitter and Pinterest. You likely have your own profiles on these …

Prince George named top style icon for children

… that moms and dads actually spend nearly a fifth more on children’s clothes ($749) versus their own clothing ($647) each year on average!

Why You Should Hire A Social Media Consultant

You know that social media marketing is important for your business, so you set up a few profiles on the big networks like Facebook, Twitter and Pinterest. You likely have your own profiles on these accounts and are very familiar with how they work, so …

Now See This: The Power of Building Communities Visually

According to Meeker’s report, 55% of the over 100 million Pinterest users find and buy products via the platform, making pictures shared by other users a primary portal for actual sales.

Six brilliant blogs from the beauty industry

In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand’s bread and butter.

10 mistakes everyone makes when shopping for a wedding dress

1. Choosing a dress that doesn’t suit you because it is just so bridal-y that you can’t resist. The best (and most under-utilised) source of wedding dress inspo isn’t Pinterest or bridal magazines, it’s your own closet. Pull out your favourite pieces …

The Natural Traveler: Spa day, art fair, triathlon and Wild Rice Festival

Carnival games and rides on the midway were among the many activities at the Wild Rice Festival in Deer River, MN held July 8 – 10, 2016.

How to Use Instagram for Maximum Impact in Ecommerce Marketing

How to Use Instagram for Maximum Impact in Ecommerce Marketing. The fact that Instagram does not offer any special features that businesses can take advantage of has not prevented countless …

Travel Agents Say ‘I Do’ To A Lifelong Customer Base

Any couple booking a honeymoon or destination wedding with you is entered to win—all they have to do is “like” your Facebook page, include you on their Pinterest honeymoon or destination wedding boards, and send you … Her 60+ global clients include …

Hulu has joined this list of major platforms that ignore Do Not Track requests

Hulu has joined this list of major platforms that ignore Do Not Track requests. Out of 14 major web platforms, only Medium, Pinterest, Reddit, Twitter and Yahoo respond to Do Not Track requests, though …

10 mistakes everyone makes when shopping for a wedding dress

The best (and most under-utilised) source of wedding dress inspo isn’t Pinterest or bridal magazines, it’s your own closet.

Social Media News Roundup: Pinterest’s Plans to Crack UK advertising

James Allen brings you the latest in Social Media news including Pinterest’s advertising plans, the latest Facebook Live video update, a Twitter location test, and more.

Travel Agents Say ‘I Do’ To A Lifelong Customer Base

Any couple booking a honeymoon or destination wedding with you is entered to win—all they have to do is “like” your Facebook page, include you on their Pinterest honeymoon or destination wedding boards, and send you at least one photo from their …

9 Digital Marketing Stats That Got Our Attention This Week

It’s been an unusually active week in digital marketing stats, drawing interesting numbers from mobile-minded players like Apple and Pokemon Go to online marketplaces such as eBay and 99Designs.

14 Tips to Win Increasingly Discount-Hungry Back-to-School Shoppers

“There are so many things that mid-market retailers can do to attract back to school shoppers on social media, such as launching an influencer marketing campaign, creating creative Snapchat geofilters, creating a fresh Instagram campaign, or utilizing …

4 steps for marketing in the digital world

Clients are online, whether it is creating a Pinterest board for a new outfit, watching a YouTube video for a cooking recipe or checking their Instagram feed while standing in line at Starbucks.

3 Ways to Get Your Own Digital Platform

And despite their relatively short existences, digital platforms such as Uber, Airbnb, Pinterest, and Snapchat are wreaking havoc on traditional businesses.

3 Tips To Build A Social Media Audience When Self-Employed

It’s often difficult for the self-employed to come up with a marketing strategy that they can use on social media. It’s hard to break through the noise and finally be heard.

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

Once the FDA approves a drug as safe and effective, a manufacturer cannot market or promote that drug for an unapproved use, a practice called off-label marketing.” [Herald-Sun, 6/5/14]. February 2013 – March 2013: Cooper’s Medicaid Investigations …

Thrillist Creates Branded Content For Ad Partners Via Facebook Canvas

Canvas is a paid marketing tool. Thrillist works with its advertisers to create the ad, tells Facebook how much they are willing to spend on it through Canvas.

Buzzfeed snaps up Pinterest exec to bolster its ad analytics

He will report to chief marketing officer Frank Cooper and will work with brands to understand how their campaigns are performing around its content as well as deepen Buzzfeed’s own audience insights.

Learn to engage your audience with the Marketing Bundle (97% off)

Additionally, a course on Pinterest for Marketing and Sales will walk you through the finer points of promoting your business on Pinterest’s visually-driven platform. You’ll learn everything from setting up a profile to executing marketing initiatives …

Try Globe Unlimited- 99¢/week for the first 4 weeks

Often seen as the spoiled brats of the fashion industry, online personalities can now charge a brand thousands for a single post. But even as demand for influencer marketing grows, Anya Georgijevic finds designers, ad execs and even the bloggers …

Prepare to be obsessed: Apps let you test drive paint colors without lifting a brush

The virtual process helps narrow the color field before approaching the paint chip wall at the store, said Meghan Vickers, vice president of e-business marketing for Sherwin-Williams. “You can look at all the greens [online], and try them out virtually …

Prepare to be obsessed: Apps let you test drive paint colors without lifting a brush

The virtual process helps narrow the color field before approaching the paint chip wall at the store, said Meghan Vickers, vice president of e-business marketing for Sherwin-Williams. “You can look at all the greens [online], and try them out virtually …

After working in the inbound marketing world for two years, the amount of newsletters and blog notifications that I get every day has become understandably overwhelming.

County asked to join Bicentennial planning

1, the opportunity to use all of our marketing skills to bring new and returning visitors back to Illinois. “No. 2, the state has 20 decades of history, but we have … A Pinterest site was recently launched for the trail. “It’s all about tourism right …

How Lousy Airplane Coffee Inspired This Man to Chase His Own Java Dream

And he now has a growing number of wholesale accounts, including local coffee shops and restaurants, and one major retailer, The Fresh Market, an upscale grocer in Winston-Salem. The biggest obstacle has been the shop’s lackluster web … and devised a …

Back-To-School Season: The Second Most Wonderful Time Of The Year

It was a genius marketing campaign but also oddly prescient, because, to retailers, the back-to-school shopping season really is like the second coming of the Christmas shopping season, or about as close as they can get to it, as it remains the second …

SocialChamp a good tool for social media management

Once is never enough with social media. If you post it and no one sees your business post, it wasn’t valuable for your marketing. For relevant, recurring posting to social media for business, …

All media is biased – some more so than others

Those working with new media in Twitter, blogging, Facebook, YouTube, Instagram, Pinterest and many more social media platforms have an opportunity if they follow the same protocols of a traditional publisher or a broadcaster.

Clinton campaign using Pokémon Go to catch voters

In terms of social media outlets, the campaign also has its own Snapchat, where supporters can view 10-second glimpses of the presumptive Democratic nominee’s life on the campaign trail; its own Pinterest account, where Clinton posts fun fashions …

SocialChamp a good tool for social media management

Once is never enough with social media. If you post it and no one sees your business post, it wasn’t valuable for your marketing. For relevant, recurring posting to social media for business, SocialChamp has developed a platform to schedule messages on …

LEICESTER BUSINESS WOMAN LAUNCHES ONLINE FASHION PLATFORM

The platform initially began on Pinterest, as a hub of creative inspiration to explore the topic of fashion as an art, to spot trends and to be a resource for innovative design techniques.

Big interview: Hobbycraft CEO on encouraging customer advocacy

Hobbycraft is keen for its customers to play a key role in the company’s marketing strategy, and it is putting more platforms in place for shoppers to share their experiences of the brand and its services.

The Raw Deal CMO’s Get Dealt, and Turning those Tables

While the company CEO and CFO can lean on strategies that have had decades to prove themselves out, CMO’s often find themselves pitching an idea they saw on YouTube, or an interesting marketing spin an affiliate marketer was using. You know, that …

Wizard World Promotes Entertainment Veteran Randy Malinoff as Executive Vice President and Chief Operating Officer

Randy Malinoff Headshot-333.jpg LOS ANGELES, July 14, 2016 – Wizard World, Inc. (the “Company” or “Wizard World”), a leading producer of entertainment and pop culture events in North America, today announced that it has promoted Randy Malinoff to …

Time Inc.’s Entertainment Weekly Launches EW PopFest, the Ultimate Pop Culture Event, in Los Angeles October 29 …

… Entertainment & Sports Group and Video. “These live events build and expand on the brand’s pillars of TV, movies, music and books, offering consumers and marketing partners dynamic interactive experiences from the most trusted source in …

Why Wellness Is the New Way to Look, Feel, and Act Rich

Blatt once worked in marketing. (“I used to be a Swedish Fish person. I can’t even, like, look at them now.”) She, like all of Lipman’s coaches, trained through the online courses given by the Institute for Integrative Nutrition.

Martech News: The Week In Review

Pinterest has acqui-hired Math Camp, the team which has developed mobile discovery apps as it searches for more engagement and a larger opportunity to monetize the user base.

All media is biased – some more so than others

Those working with new media in Twitter, blogging, Facebook, YouTube, Instagram, Pinterest and many more social media platforms have an opportunity if they follow the same protocols of a traditional publisher or a broadcaster.

How to boost your marketing with Pinterest affiliate links

I am sure a lot of affiliate marketers were pretty much elated when the ban on Pinterest affiliate links was lifted by the company last month.

This startup’s “Pinterest meets Shopify” platform is aiming to help retailers boost sales

The growing power of social media influencers has spurred the creation of new influencer-marketing platforms that are helping more Australian retailers get a piece of the action.

Social media marketing tips will be offered during free training event

The Oklahoman’s complimentary business building event will feature step-by-step instruction on how to best use Pinterest, Facebook, LinkedIn and Instagram to promote businesses. The educational event is targeted at local business owners, said Will Gage …

This startup’s “Pinterest meets Shopify” platform is aiming to help retailers boost sales

The growing power of social media influencers has spurred the creation of new influencer-marketing platforms that are helping more Australian retailers get a piece of the action.

Time Inc.’s Entertainment Weekly Launches EW PopFest, the Ultimate Pop Culture Event, in Los Angeles October 29-30, 2016

“These live events build and expand on the brand’s pillars of TV, movies, music and books, offering consumers and marketing partners dynamic interactive experiences from the most trusted source in entertainment and further accelerates Time Inc.’s goal …

Packaged Facts: Healthy Snacks Growth Outpacing Overall Food & Beverage Market

Transparent labels and packaging? Check. As a result of these factors, among others, the past half decade has seen steady growth for healthy-ingredient snacks.

Why Wellness Is the New Way to Look, Feel, and Act Rich

Blatt once worked in marketing. (“I used to be a … Call a friend or family member, start a Pinterest board, meditate, work on your vision board, organize your closet, take a walk outside (if it’s nice out).

Crowdtap & The Ad Council Release Study Exploring the Changing Face of Social Activism Among U.S. Millennials

For 75 years, the Ad Council has been harnessing the power of media and the marketing sector to make an impact on a wide array of social issues.

Men drinking craft beer, women eating quinoa, and other millennial foodie trends, ranked

A study from Ypulse, a youth marketing research firm, recently surveyed how the young Americans approach food and found many differences how people ages 13 to 33 eat.

4 Scrappy Content Hacks for Your Marketing Toolbox

For examples, check out what Herman Miller is doing on Pinterest with their history board “107 Years and Counting.” Even your old marketing collateral and advertisements offer some nice history. Southwest Airlines has a Pinterest board dedicated …

UK best in Europe at driving traffic through social engagement, Adobe report says

Based on Adobe Marketing Cloud data and combined with a survey related to the online habits of over 5,000 consumers across Europe, the report explores how brands should use the web and social media to enhance customer experience.

Eight changes that will rock the way you shop fashion

So there’s no wonder that the retail industry is taking advantage of platforms like Instagram, Twitter, and Pinterest to sell their threads.

Marketing campaigns which have given work goals to marketing managers across the globe

Honda came up with the Pintermission campaign to encourage Pinterest users. Through this campaign, Honda invited selected active pinners and offered them $500 to take a 24-hour Pinterest break to get out and do things they were pinning about.

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

For eBay, its social strategy spans 16 social networks and includes the usual mix of big platforms including Facebook, Snapchat, Instagram, YouTube and Pinterest. … I want to work at the marketing department for eBay, doing posts for Imgur …

The Launch Plan: From Inspiration to Execution

Coming to market with something new gives you an edge, but with that comes the challenge of not having built in brand equity or awareness.

Marketing campaigns which have given work goals to marketing managers across the globe

Honda came up with the Pintermission campaign to encourage Pinterest users. Through this campaign, Honda invited selected active pinners and offered them $500 to take a 24-hour Pinterest break to …

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

For eBay, its social strategy spans 16 social networks and includes the usual mix of big platforms including Facebook, Snapchat, Instagram, YouTube and Pinterest. But the brand is also putting big money and resources behind smaller, … I want to work …

50+ Ways to Spread Your Word on the Internet

Pinterest: Pinterest is the third-largest social media platform after Facebook and Twitter. All you need to … Inbound: Inbound is another great website for content marketing professionals. It helps you stay …

National Bank and Tennis Canada renew partnership to develop emerging generation of Canadian tennis players

… tennis player, Tennis Canada, Eugène Lapierre, Senior Vice-President, Quebec Professional Tennis, Tennis Canada, Yann Jodoin, Senior Vice-President, Client Strategies, Marketing and Branding, …

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

For eBay, its social strategy spans 16 social networks and includes the usual mix of big platforms including Facebook, Snapchat, Instagram, YouTube and Pinterest. But the brand is also putting big money and resources behind smaller, … I want to work …

UK best in Europe at driving traffic through social engagement, Adobe report says

Based on Adobe Marketing Cloud data and combined with a survey related to the online habits of over 5,000 consumers across Europe, the report explores how brands should use the web and social media to enhance customer experience.

ARCTIC ZERO® Names MWWPR as Agency of Record

The account is being led out of MWWPR’s Chicago office by Digles, VP Susan Goodell and a Health & Wellness practice team with deep expertise across consumer lifestyle and CPG marketing. … arcticzero.com or find ARCTIC ZERO on Facebook (www.facebook …

4 Scrappy Content Hacks for Your Marketing Toolbox

For examples, check out what Herman Miller is doing on Pinterest with their history board “107 Years and Counting.” Even your old marketing collateral and advertisements offer some nice history.

La Mer pairs with Pinterest for summer skincare exclusives

The skincare brand’s “Made for Pinterest” effort is exclusive to the platform and gives consumers access to three curated sets unavailable elsewhere.

Packaged Facts: Healthy Snacks Growth Outpacing Overall Food & Beverage Market

The findings were featured in Healthy-Ingredient Snacks in the U.S., 2nd Edition, a recently released report by market research firm Packaged Facts.

4 Blogging Alternatives for Small Local Businesses

It’s not only a great content marketing strategy, it’s a neat way to let your target audience know what’s going on in your company.

SparkPost and Iterable Partner to Deliver Growth Marketing Capabilities

SAN FRANCISCO, July 20, 2016 /PRNewswire/ — SparkPost, the most performant cloud email delivery service available, today announced a reseller agreement with Iterable, provider of the next-generation Growth Marketing Platform. This seamless combination …

La Mer pairs with Pinterest for summer skincare exclusives

… on Pinterest saving La Mer products to their own personal boards titled ‘Products I Want’ or ‘Products I love’ and creating/re-pinning content about La Mer application tips and tricks,” said Kelly McDonnell, director, global social & digital …

AdParlor Debuts Pinterest Advertising for Big Brands and Agencies

NEW YORK, NY–(Marketwired – Jul 20, 2016) – Today, AdParlor announced that it has been named to Pinterest’s Marketing Developer Partners (MDP) program.

50+ Ways to Spread Your Word on the Internet

Pinterest: Pinterest is the third-largest social media platform after Facebook and Twitter. All you need … Growth Hackers: One more place to be if you want to take your online marketing campaign to the next level and get in touch with the leaders in …

What Can You Do with a Public Relations Degree?

With the rise of social media networks such as Facebook, LinkedIn, Twitter and Pinterest, the duties of public relations experts have multiplied.

Help your business soar with Oklahoman marketing event

The Oklahoman Media Company wants to help your business develop a deeper understanding of LinkedIn, Pinterest, Instagram and more, so that you can: increase your online entry points, engage more authentically with customers, foster online brand …

7 merchandising strategies to drive e-commerce revenue

E-Retailers · Omnichannel · Mobile · Marketing · Technology · Charts + Data. Articles By Category.

Canva brings professional design to anyone with its new iPhone app

With its iPhone launch, Canva’s audience could grow beyond the business and marketing professionals who typically use its service today, and become more popular with consumers.

Social media websites like Facebook and Pinterest now offers the necessary tools for holding virtual contests. This is a great … social-wise. Bringing one in will help propel your social marketing strategies forward and gain the competitive edge in …

The “sole” of Weinbrenner Shoes

Organizations usually go from brand to brand during these years, but we have enjoyed continued success with the Thorogood brand in these professional markets.

Pinterest has made changes that encourage people to shop, not just dream

Like many other competitor sites, Pinterest has implemented a shopping cart feature so that users can purchase a collection of items in one checkout.

An Ever-Expanding Marketing Funnel Creates More Opportunities For Personalization

Reflecting on how radically our marketing and advertising ecosystem has been reshaped in the past five years, Cannes emerges as the perfect embodiment of what that revolution represents.

How “Pinterest meets Shopfiy” platform Referboard is aiming to help retailers boost sales

The growing power of social media influencers has spurred the creation of new influencer-marketing platforms that are helping more Australian retailers get a piece of the action.

An Ever-Expanding Marketing Funnel Creates More Opportunities For Personalization

Reflecting on how radically our marketing and advertising ecosystem has been reshaped in the past five years, Cannes emerges as the perfect embodiment of what that revolution represents.

Social media websites like Facebook and Pinterest now offers the necessary tools for holding virtual contests. This is a … The landscape of digital marketing is ever-changing, including social media.

Olapic and SocialCode Partner to Maximize Creative Production and Performance for Leading Brands

An official member of Facebook Marketing Partner program, Instagram Partner program, and Pinterest Partners, Olapic’s proprietary technology curates consumer photos and videos from a range of …

With Tim Duncan, the Spurs wrote the book on handling superstars; will the NBA read it?

Facebook · Twitter; Pinterest · Email; comment … Current team presidents and marketing people will whisper about it on background, but ask them to use their names on the record, and they clam up.

How to boost your marketing with Pinterest affiliate links

For marketers already familiar with how efficient Pinterest affiliate links can be, it is time to leverage on what this powerful tool offers.

Kinetic Social Names Former Merkle Exec Matt Gilbert CEO as Company Grows Ad Business Across Both Social and …

NEW YORK, NY–(Marketwired – Jul 13, 2016) – Kinetic Social, a leading social marketing services and technology company, today announced the appointment of digital marketing veteran Matt Gilbert as CEO as well as to the company’s Board of Directors …

An Ever-Expanding Marketing Funnel Creates More Opportunities For Personalization

Reflecting on how radically our marketing and advertising ecosystem has been reshaped in the past five years, Cannes emerges as the perfect embodiment of what that revolution represents.

Estudo do Pinterest ressalta vocação da rede social para mercado de beleza

O relatório também aponta a conversão para marcas e lojistas que fazem da rede social uma de suas ferramentas de marketing. No caso, 42% dos usuários já efetuaram uma compra de beleza após …

Pinterest Updates Strategy, Looks to Scale Search and Audience Based Buying

Seeking to scale its ad business ahead of a much anticipated IPO, Pinterest said it’s updated its advertising strategy and will place more focus on expanding its keyword search and audience based buying offerings.

An Ever-Expanding Marketing Funnel Creates More Opportunities For Personalization

Of course, the major digital platforms like Twitter, Facebook, Pinterest and AOL take over huge stretches of beach and entire hotels.

Introducing the “Influencer Marketing Technology Landscape”

However, not everyone is blocking ads. In fact, my agency is using Facebook ads, LinkedIn ads, Twitter ads, Pinterest ads, Reddit ads and Google AdWords ads to help clients retarget and amplify influencer marketing efforts. They can definitely work …

SocialCX: Managing the Social Tsunami Where CX Experiences Happen

As a parent of two tweens and a toddler that already understands the concept of wifi, all it took was a few smartly-done marketing ads with the Disney brand name and my Circle was en route with two-day Prime shipping. The Circle does lots of fantastic …

10 Ways To Disconnect From Your Phone And Actually Enjoy Your Summer

The fact that Kylie and Kendall Jenner are representations of today’s teenage icons (for none other than being super stellar at social media/marketing) speaks for itself ― teenagers are embedded into online smartphone culture. While addiction may …

Introducing the “Influencer Marketing Technology Landscape”

In fact, my agency is using Facebook ads, LinkedIn ads, Twitter ads, Pinterest ads, Reddit ads and Google AdWords ads to help clients retarget and amplify influencer marketing efforts. They can …

Midstate makeup maven to provide services at DNC

When she was laid off from a marketing assistant job about five and a half years ago, she decided against searching for another marketing position. Engle, 31, of Hanover had long been interested in makeup artistry. She helped her classmates get their …

Pinterest Ramps Up Shopping Efforts

Noting that people switch back and forth from shopping on their smartphones and on a desktop, Pinterest said that it is introducing buyable pins for the web, a shopping bag and improving a mobile tool so it automatically detects products in images …

Social’s Next Evolution? Pinterest Begins to Monetize Users’ Searches

eMarketer: Why does Pinterest want to target search advertisers? Kaplan: We had never cordoned off the search inventory as buyable inventory before.

Hilary’s Launches New Allergy-Friendly, Organic Dressings in Four Fresh Flavors

LAWRENCE, Kan.–(BUSINESS WIRE)–Hilary’s, the creator of convenient and culinary foods made from real ingredients and free from common allergens, has unveiled four new flavor-packed salad dressings: Chili-Lime Vinaigrette, Beet Vinaigrette, Tomato …

9 Fresh Ways to Promote Your Online Course

For example, you’d want to use a compelling image if you promote a course on Pinterest, whereas on LinkedIn you’d want to include a bit more copy about the benefits of the course.

California Avocado Month Promotion Reaches Millions

“June 2016 was the fourth anniversary of California Avocado Month, which is timed for peak California crop availability,” said Jan DeLyser, CAC vice president marketing. “Our marketing activities throughout the month were designed to communicate …

Fit Trumps Trend: Shopping Advice From Cityline’s Tracy Moore

Sari Friedman is the Marketing Director of Ebates Canada and resident shopping expert. Ebates.ca is Canada’s largest cash back shopping site.

How Snapchat Marketing Is Changing the Way Brands Interact with Consumers

Snapchat, once the playground of teens and a handful of celebs, has gone mainstream. Kim Kardashian joining in March 2016 was the first sign.

The Dangers of Valuing Quantity Over Quality Marketing

If you are running your own business, you may want to re-think having an account on Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Periscope, Blab, Tumblr (you get the gist)… You will have a hard time keeping up with all of the …

Renovar adds to revitalization of downtown Griffith

She started selling items at a Crown Point antique store and decided to open her open shop with her business partner, marketing director Marco Perez. “It just progressed,” she said. “I wanted to inspire my children – I have two teenage children – to do …

Pokemon Go – A New Horizon for Marketing Campaigns

There are channels such as Twitter handles, Facebook pages, Instagram or Pinterest accounts, which any marketer can leverage to enhance their reach, and engage their audiences through Pokemon Go.

How Snapchat Marketing Is Changing the Way Brands Interact with Consumers

Snapchat, once the playground of teens and a handful of celebs, has gone mainstream. Kim Kardashian joining in March 2016 was the first sign.

Shoppers are Sharing, but not Buying on the Social Channel

“What we think might be happening is that people don’t just see an ad on Twitter or Pinterest, where they’re sharing user-generated content with each other, and decide to buy without more conversation.

Pokemon Go – A New Horizon for Marketing Campaigns

There are channels such as Twitter handles, Facebook pages, Instagram or Pinterest accounts, which any marketer can leverage to enhance their reach, and engage their audiences through Pokemon …

5 Techniques to Hone in on Your Target Market

For example, does your target market fall within the range of 30- to 50-year-old female shoppers in their casual hours? In this case, you’ll probably want to direct your marketing efforts towards Pinterest …

Midstate makeup maven to provide services at DNC

… photography, getting paid occasionally and posting her work online. A few months after losing her marketing job, Engle’s talent caught the attention of Curtain Call Costumes in York, and they hired her to do makeup for a commercial photo shoot …

What to Consider Before You Use Personally Identifiable Information

I know many people who happily share a lot of information that I’d consider personal and private on Facebook, Tumblr, and Pinterest, and via Twitter, Instagram and Snapchat. They thoroughly enjoy the …

Inside Hacker Dojo, the soul of Silicon Valley

The social network Pinterest and Pebble smartwatches also began at Hacker Dojo. No wonder people come. … Machine-learning and VR are big at the moment, along with fashion and market research.

Pinterest, el presidente del marketing digital

… especialmente para el tema de marketing. Esta herramienta es perfecta, porque no solo me entretiene, sino que también favorece a nivel profesional. Al visitar y explorar Pinterest notarás que cuenta …

Inside Hacker Dojo, the soul of Silicon Valley

The social network Pinterest and Pebble smartwatches also began at Hacker Dojo. No wonder people come. These days, as Donald Trump and Bernie Sanders lambast …. Where once a start-up had to raise capital to pay for hardware, software, marketing and …

Back-To-School Season: The Second Most Wonderful Time Of The Year

The sixth annual “Back to School Trend Report” by digital marketing agency PMX Agency examines the impact that digital, online and mobile shopping trends are having on retailers and the back-to-school shopping industry, which is largely being driven by …

Pinterest, el presidente del marketing digital

Anteriormente sólo se le daba importancia al marketing visto desde la perspectiva física, ahora la tendencia es generar contenido que atraiga, que guste y emocione a los clientes, precisamente pensando en eso es que Pinterest apareció como un estímulo …

Order Amidst Chaos: Prioritizing Work For Your Digital Marketing Strategy

… 70-20-10 model, account managers allocate 70% of effort and resources to proven platforms like Google GOOGL +0.82% and Bing, 20% to “safe bets” like Facebook FB +0.52% Ads, and 10% to emerging or experimental strategies like Yahoo YHOO +0.93 …

SocialChamp a good tool for social media management

Once is never enough with social media. If you post it and no one sees your business post, it wasn’t valuable for your marketing. For relevant, recurring posting to social media for business, SocialChamp has developed a platform to schedule messages on …

M&A roundup – week ending 7/16/16

Pinterest acquired mobile app developer Math Camp. No financial terms of the deal were disclosed. 10 employees will be coming to work at Pinterest. That includes Paul Davison, Founder and CEO of Math Camp, along with co-founder Ben Garrett. Founded …

5 Technologies for Small Business Success

Companies frequently take to Twitter or poke around Pinterest without a coherent strategy. For many, “it’s kind of an afterthought and ends up being managed by the office administrator” or other staffer who isn’t necessarily well-versed in their …

M&A roundup – week ending 7/16/16

Pinterest acquired mobile app developer Math Camp. No financial terms of the deal were disclosed. 10 employees will be coming to work at Pinterest. That includes Paul Davison, Founder and CEO of Math Camp, along with co-founder Ben Garrett. Founded …

The 3 Pillars of Mobile Marketing

Facebook, Twitter, Instagram, and Pinterest all support business profiles and advertisements. For small businesses, this is a huge win!

Order Amidst Chaos: Prioritizing Work For Your Digital Marketing Strategy

… Google GOOGL +0.82% and Bing, 20% to “safe bets” like Facebook FB +0.52% Ads, and 10% to emerging or experimental strategies like Yahoo YHOO +0.93% Product Ads and Pinterest Promoted Pins. … Between search engine optimization, pay-per-click …

How “Pinterest meets Shopify” platform Referboard is aiming to help retailers boost sales

The growing power of social media influencers has spurred the creation of new influencer-marketing platforms that are helping more Australian retailers get a piece of the action.

How Lousy Airplane Coffee Inspired This Man to Chase His Own Java Dream

So he and his spouse recently revamped the FosterHobbs website and devised a new social media marketing strategy. Pam is now concentrating her efforts on FosterHobbs’ Facebook, Instagram, Pinterest, and Twitter accounts. Now, online provides 9% of …

For the first time in four years I’m not teaching social media marketing to MBAs over the summer. (Fear not – the class will be back this fall.

China Defines Online Advertising; Social Takes The Tech Talent

Snapchat has been on an ad tech tear in the past year, swiping top execs from Facebook and Google and filling out its ranks with talent from the social marketing firm Brand Networks, which Lara O’Reilly of Business Insider reports lost its product …

How To Turn Your Social Media Following Into Dollars

This is a lucrative platform, and with the right social media marketing plan you can make money. You’re going to … That’s not to say visuals aren’t valuable on Facebook and Twitter, but you can put them to better use on Instagram and Pinterest. Plus …

Plastic Resins Inc. Selects X-Rite Pantone for Color Formulation

“We work with injection molders to provide small batch custom colors and need the best color formulation solutions on the market to stay competitive,” said Paul Warnell, CEO, Plastic Resins, Inc. “Our …

How To Turn Your Social Media Following Into Dollars

This is a lucrative platform, and with the right social media marketing plan you can make money. You’re … If you are selling visual products, take advantage of platforms like Instagram and Pinterest.

Marketing opportunities abound as two thirds of Olympics viewers set to second-screen

We all do it; one eye on the screen while having the other strategically pointing toward a handheld device at all times, scanning Instagram/Pinterest/Twitter’s latest controversy. You would think an event …

10 Hot Media Companies You Should Work For

Media Jobs are constantly changing these days, so sometimes it’s difficult to keep up with which companies you should be looking at when you’re pursuing your dream job.

How Important Is Content Discovery in the Future of Search?

There’s no doubt that search engines like Google have become smarter. Gone are the days when link-building schemes and keyword spamming have brought websites to the top of search results.

Wentworth named Employee of the Month

COLDWATER – Ann Wentworth was recently named the Community Health Center of Branch County Employee of the Month. She has been an employee of CHC since June of 2014 when she began her career at CHC as a CT Technologist.

From SEALs to Startups: Special Ops Drawn to Silicon Valley

Faul — who served in a Force Reconnaissance company, which is similar to the SEALs — has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable technology startup. The military veterans fill a gap in … David, who spent …

Amid IPO Speculation, Pinterest Hangs a Target on Alphabet’s Back

… and a little less than a fifth the size of social media king Facebook. Of course, if it has any chance of reaching those lofty expectations, Pinterest is going to have to build out a robust ad platform that can challenge Alphabet and Facebook for …

Marketing opportunities abound as two thirds of Olympics viewers set to second-screen

We all do it; one eye on the screen while having the other strategically pointing toward a handheld device at all times, scanning Instagram/Pinterest/Twitter’s latest controversy. You would think an event such as the Olympics might make us put down the …

What’s The Changing SEO Landscape in 2016?

Gary Illyes, Standup Trends Analyst at Google, mentioned at the Search Marketing Summit in June 2016 that the page speed ranking signal will begin to look at the speed of your mobile website pages.

Azamara Club Cruises Embarks on Social Media Agency Review

Scope of the work includes development and execution of strategy across social media platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube, the optimization of platforms, reporting, community management and blog syndication. Azamara’s …

6 Essential Growth Hacks for the Frugal Entrepreneur

As a new marketing technique, growth hacking has been changing the way we brand, promote and sell our business offers in the online world, and all of that with one specific goal to significantly speed up the development process.

Trade Books Senior Marketing Manager

Spearhead social media efforts via Facebook, Twitter, Instagram and Pinterest to help authors grow their audience, create community-building and event campaigns, create paid social ads to drive awareness and preorders.

4 Simple Steps That Can Help You Improve Your Social Media Game

The strategies, tactics, and platforms that’re going to make a job seeker in the food industry well versed in social media won’t necessarily be the same strategies, tactics, and platforms that make a marketing manager in the financial industry excel …

Special Ops Drawn to Silicon Valley

Faul — who served in a Force Reconnaissance company, which is similar to the SEALs — has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable technology startup. The military veterans fill a gap in … David, who spent …

How Lawyers Can Build A Fast and Safe Social Media Presence

LawFuel spoke with vastly experienced strategic branding and marketing expert Stuart Thompson whose LiveWireMedia group has launched a new social media app to help smaller companies, including law firms, as well as large corporates, to handle their …

Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence

We’ve got a media business, and we’ve got marketers, we’ve got consumer segments, and we bought the measurement product Attribution to help measure marketing effectiveness – so no matter what digital marketing you’re running, we can help you …

Snapchat has hired 3 people from a startup that was bought last year for $50 million

Over the past six months, Snapchat has made three hires from the same Los Angeles-based marketing tech startup, Shift – a move that likely signals the company is serious about turning its recently-launched advertising API (application programming …

Clipping, cutting and scanning: how to use coupons effectively

To her online following of 16,000 fans on Twitter and 38,000 on Pinterest, Tracie Fobes is the “Penny Pinchin’ Mom,” a wife, mother and coupon-clipping blogger.

Powerhouse Lineup of Marketing & Social Experts to Speak at Building Buzz

Marketing and social media gurus who are paving the way in the industry will speak on topics from “Being Pretty & Profitable on Pinterest” to “Amp Up Social: Getting Big Results from Small Spends” and much more. Emmy® Award winning designer Mark …

10 Tools You Need To Turn Your Mobile App Into A Revenue Generating Machine

6. AppLinks – An open source project designed to making linking content across mobile devices and platforms. It is supported by a lot of major tech companies, including Facebook (which offers easy API integration), Pinterest, Dropbox, Spotify, amongst …

Demonstrate Your American Pride by Exercising Your Right to Vote in the Duck® Brand REAL Vote Campaign

“Duct tape has deep American roots, beginning in World War II, when there was a need for a strong, flexible, durable, waterproof tape for the war effort,” said Bill Kahl, executive vice president of marketing at ShurTech Brands, LLC, the company that …

Simply Measured offers “first social measurement API” for marketers

Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports.

Mitch Carson Pinterest Marketing

If you’re using Pinterest on a daily basis, you’ve probably wondered if you could somehow boost your own marketing too. Well, actually, there are lots of techniques that helped other people increase traffic, attract a greater amount of clients …

Snapchat has hired 3 people from a startup that was bought last year for $50 million

Over the past six months, Snapchat has made three hires from the same Los Angeles-based marketing tech startup, Shift – a move that likely signals the company is serious about turning its recently-launched advertising API (application programming …

With Tim Duncan, the Spurs wrote the book on handling superstars; will the NBA read it?

There’s a closely guarded secret in the NBA, one that’s policed vigilantly by executives at the league office. Current team presidents and marketing people will whisper about it on background, but ask them to use their names on the record, and they …

Simply Measured offers “first social measurement API” for marketers

Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports.

Powerhouse Lineup of Marketing & Social Experts to Speak at Building Buzz

Marketing and social media gurus who are paving the way in the industry will speak on topics from “Being Pretty & Profitable on Pinterest” to “Amp Up Social: Getting Big Results from Small Spends” and much more. Emmy® Award winning designer Mark …

Amid IPO Speculation, Pinterest Hangs a Target on Alphabet’s Back

… its ad strategy and now plans to target keyword search as a key area of advertising growth, directly competing with Google. Is Google search ripe for disruption?

With Tim Duncan, the Spurs wrote the book on handling superstars; will the NBA read it?

There’s a closely guarded secret in the NBA, one that’s policed vigilantly by executives at the league office. Current team presidents and marketing people will whisper about it on background, but ask them to use their names on the record, and they …

Demonstrate Your American Pride by Exercising Your Right to Vote in the Duck® Brand REAL Vote Campaign

“Duct tape has deep American roots, beginning in World War II, when there was a need for a strong, flexible, durable, waterproof tape for the war effort,” said Bill Kahl, executive vice president of marketing at ShurTech Brands, LLC, the company that …

Entrepreneurs sought for Start Up Intensive course

She has taught at Harvard, Tufts University and U. Miami Ohio and has been a successful entrepreneur and marketing professional.

Snapchat has hired 3 people from a startup that was bought last year for $50 million

Shift was a social advertising platform that hooked into all the major sites – Facebook, Twitter, LinkedIn, Pinterest, Instagram, and so on – and let marketers serve content across them and analyze those … It has seen the company partner with more …

Simply Measured offers “first social measurement API” for marketers

Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, …

L.C. Williams and Associates Honored at Two Chicago PR Award Ceremonies

The Onelink by First Alert Launch also won a Silver Trumpet in the Marketing – Consumer category for its successful approach to introducing the new Onelink brand to tech and media influencers.

Pucker up: Shiseido gets millennials to kiss through their smartphones

They can then customise and share this image on various social media platforms, including Twitter, Pinterest, Facebook and Whatsapp.

How to Use Pinterest to Build Your Online Brand

Since presentation is everything when it comes to marketing, your first steps after setting up an account are putting up your logo as your profile image and kick-starting a few boards with your best images.

10 Ways To Disconnect From Your Phone And Actually Enjoy Your Summer

The fact that Kylie and Kendall Jenner are representations of today’s teenage icons (for none other than being super stellar at social media/marketing) speaks for itself ― teenagers are embedded into online smartphone culture. While addiction may …

Olapic and SocialCode Partner to Maximize Creative Production and Performance for Leading Brands

SocialCode decodes human needs to deliver actionable insights from consumer data on advertising platforms like Facebook®, Twitter, Instagram and Pinterest. SocialCode is the only major social marketing platform that combines automation with a strategic …

Pinterest has made changes that encourage people to shop, not just dream

Like many other competitor sites, Pinterest has implemented a shopping cart feature so that users can purchase a collection of items in one checkout.

Special Ops Drawn to Silicon Valley

Faul — who served in a Force Reconnaissance company, which is similar to the SEALs — has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable technology startup. The military veterans fill a gap in … David, who spent …

Kinetic Social Names Former Merkle Exec Matt Gilbert CEO as Company Grows Ad Business Across Both Social and …

NEW YORK, NY–(Marketwired – Jul 13, 2016) – Kinetic Social, a leading social marketing services and technology company, today announced the appointment of digital marketing veteran Matt Gilbert as CEO as well as to the company’s Board of Directors …

Olapic and SocialCode Partner to Maximize Creative Production and Performance for Leading Brands

SocialCode decodes human needs to deliver actionable insights from consumer data on advertising platforms like Facebook(R), Twitter, Instagram and Pinterest. SocialCode is the only major social marketing platform that combines automation with a …

With Tim Duncan, the Spurs wrote the book on handling superstars; will the NBA read it?

There’s a closely guarded secret in the NBA, one that’s policed vigilantly by executives at the league office. Current team presidents and marketing people will whisper about it on background, but ask them to use their names on the record, and they …

Estudo do Pinterest ressalta vocação da rede social para mercado de beleza

O relatório também aponta a conversão para marcas e lojistas que fazem da rede social uma de suas ferramentas de marketing. No caso, 42% dos usuários já efetuaram uma compra de beleza após …

Pinterest has made changes that encourage people to shop, not just dream

The issue with Pinterest, however, was that there were many pins that led to nowhere. You’d be scrolling through, find an item of clothing or an accessory that you just had to have, but there would be no …

How to Use Pinterest to Build Your Online Brand

Creating naturally pinnable content is also key to market your brand on Pinterest. Etsy, a popular and still growing brand on Pinterest, generates about 66 percent of its pins from the Pinterest …

In other words, don’t expect the importance of social apps like Facebook, Twitter, Instagram and Pinterest to change anytime soon—they still command big audiences that brands will want to reach.

Target’s Future Will Be Decided by Kids

Its clever marketing campaigns—“Hello Good Buy,” a Beatles song remake, is one of the most memorable—made people feel better about shopping there instead of Walmart for essentials, even if the products sometimes cost more.

DIY Politics on the Social Network for Conservative Voters

Assumptions about what Pinterest’s diverse and female user base wants undermine marketing efforts on the platform.

Snapchat finally lets users save their own snaps

The move can also bee seen as a bid to attract older consumers who are used to maintaining collections of photos and other multimedia on platforms like Facebook, Pinterest and Tumblr. This comes as new data suggest that Snapchat is gaining traction …

Nigeria: Smartphone Penetration Hits 30 Percent in Nigeria

He said LinkedIn has over 332 million registered members with PInterest having 70 million users with 56 per cent of them being females.

Give me some space: iFour’s Claire Passos on the ‘digital minimalism’ trend

Facebook, e-mail, Snapchat, ad, Twitter, text, Pinterest, Whatsap, Instagram – is there even time to breathe any more? Apparently we all need a … It just needs to be considered more carefully within the wider context of your marketing mix. These days …

Social Media News Roundup: Snapchat Memories Will Now Let You Save Your Photos

Announced at its company headquarters in San Francisco, Pinterest has revealed a number of new shopping tools expected to arrive on the platform within the next few months.

Scrappy Database Upstart Says New Execs Will Help It Take on Oracle

Cate Lochead, who was most recently vice president of marketing at Couchbase, an open-source database company, is now MariaDB’s chief marketing officer. She had previously spent three years at Oracle as vice president of application communications …

Social Lessons For The Back-To-School Marketer

Blogger and influencer outreach is a key component for back-to-school marketing. The earlier brands can secure partnerships, the better, particularly for the mommy and relevant style bloggers that have a high readership during the back-to-school retail …

Clipping, Cutting and Scanning: How to Use Coupons Effectively

To her online following of 16,000 fans on Twitter and 38,000 on Pinterest, Tracie Fobes is the “Penny Pinchin’ Mom,” a wife, mother and coupon-clipping blogger.

The Unexpected Way You May Be Killing Your Brand

Having a popular brand takes more work than to just rely on marketing alone. Recognition … Pinterest has been a recent example of this – by switching out one of their core assets, the pin button, Pinterest has caused an unexpected shift from their …

Clipping, Cutting and Scanning: How to Use Coupons Effectively

To her online following of 16,000 fans on Twitter and 38,000 on Pinterest, Tracie Fobes is the “Penny Pinchin’ Mom,” a wife, mother and coupon-clipping blogger.

Snapchat has hired 3 people from a startup that was bought last year for…

Over the past six months, Snapchat has made three hires from the same Los-Angeles-based marketing tech startup, Shift – a move that likely signals the company is serious about turning its recently-launched advertising API (application programming …

‘Ice Age’ Partners Bring Character Wedding to Life Online

Blue Sky Studios and 20th Century Fox’s upcoming animated sequel Ice Age: Collision Course (read all about it in our August issue!

Snapchat has hired 3 people from a startup that was bought last year for $50 million

Over the past six months, Snapchat has made three hires from the same Los-Angeles-based marketing tech startup, Shift – a move that likely signals the company is serious about turning its recently-launched advertising API (application programming …

How this Finnish startup is bringing personalised learning to the edutech space

“While Facebook, Google, Twitter and Pinterest are all based on highly individual and relevant service experience, education technology has not reached the level of other industries in digitisation, and hasn’t been able to offer personalised learning …

What’s new with markup & structured data

Other participants in AMP include Pinterest, Twitter and WordPress. AMP uses HTML elements, as well as its own JavaScript library.

Snapchat has hired 3 people from a startup that was bought last year for…

Over the past six months, Snapchat has made three hires from the same Los-Angeles-based marketing tech startup, Shift – a move that likely signals the company is serious about turning its recently-launched advertising API (application programming …

Google counts JH fly fishing company a success

By Jeff Truchot facebook twitter google_plus reddit pinterest linkedin mail. A Jackson Hole guide service is … “We’re looking at all this data to figure out different marketing strategies,” Snake River manager Jake Ragsdale said. “We’re constantly …

‘Ice Age’ Partners Bring Character Wedding to Life Online

Blue Sky Studios and 20th Century Fox’s upcoming animated sequel Ice Age: Collision Course (read all about it in our August issue!

DIY Politics on the Social Network for Conservative Voters

Assumptions about what Pinterest’s diverse and female user base wants undermine marketing efforts on the platform.

6 Easy Ways to Leverage Social Search in WordPress

For years Google and other search engines have been essential for gaining visibility on the web, yet today social media sites such as Twitter, Facebook, Pinterest, Instagram, Google+, and other …

Brand News: Alibaba Smart Car, Danone’s $10B Acquisition and More

Pinterest refocuses marketing strategy on keyword search and audience-based buying. Scripps Amazon TV apps for HGTV and Food Network enable shopping by remote.

fishbat Shares 3 Trends in the Boat Industry on Social Media

TRIBECA, N.Y., July 9, 2016 /PRNewswire-iReach/ — fishbat is a leading internet marketing company, which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads and social media optimization (SMO) to …

Pinterest punta su search marketing e audience buying

Si annunciano diverse novità in campo pubblicitario per Pinterest. Il social network, in particolare, come riporta AdAge, punterà su search marketing, un comparto che quest’anno varrà 86 miliardi di dollari a livello globale, e audience based buying.

Auf dem Weg zur Stadtmarke – Wettbewerb in Bielefeld gestartet

In Bielefeld ist man seit November 2015 dabei, ein einheitliches Erscheinungsbild und Vermarktungskonzept auf den Weg zu bringen. Die Bielefeld Marketing GmbH sucht nun im Rahmen einer Ausschreibung eine Agentur für die Erstellung des Corporate …

Internet Marketing Company, fishbat, Reveals the Power of Visuals When Building a Brand

LOS ANGELES, July 8, 2016 /PRNewswire-iReach/ — fishbat is a leading internet marketing company, which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads and social media optimization (SMO) to help …

REPEAT – Ensure You Are Writing High Impact News Releases with These Expert Tips

TORONTO, July 9, 2016 /CNW/ – With the rise of content marketing, social media and other online marketing tactics, news releases can often be overlooked.

Clipping, Cutting and Scanning: How to Use Coupons Effectively

To her online following of 16,000 fans on Twitter and 38,000 on Pinterest, Tracie Fobes is the “Penny Pinchin’ Mom,” a wife, mother and coupon-clipping blogger.

Internet Marketing Company, fishbat, Reveals the Power of Visuals When Building a Brand

LOS ANGELES, July 8, 2016 /PRNewswire-iReach/ — fishbat is a leading internet marketing company, which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads and social media optimization (SMO) to help …

CMO Today: Snapchat Takes a Step Toward More Permanence With Photo Saving

Pinterest is betting on the coming launch of a new app that will let people search for and buy items they photograph with their phones to transform the company into a potential e-commerce juggernaut.

Social media: How to connect with your target audiences across channels

By now, most businesses probably have an active presence on Facebook, but other social networks that should be taken into consideration, as well, depending on the diverse audiences your business is hoping to connect with, include Pinterest, Instagram, …

Social media column: What’s your Instagram strategy?

For the first time in four years I’m not teaching social media marketing to MBAs over the summer. (Fear not – the class will be back this fall.

Auf dem Weg zur Stadtmarke – Wettbewerb in Bielefeld gestartet

In Bielefeld ist man seit November 2015 dabei, ein einheitliches Erscheinungsbild und Vermarktungskonzept auf den Weg zu bringen. Die Bielefeld Marketing GmbH sucht nun im Rahmen einer Ausschreibung eine Agentur für die Erstellung des Corporate …

Hotspot USA Die fünf heissesten Trends – und was sie fürs Marketing bedeuten

Mehr als die Hälfte der weltweit über 100 Millionen Pinterest-Nutzer besucht die Plattform vor allem zum Shoppen. E-Commerce-Sites wie Polyvore, Spring, Houzz und Wanelo integrieren deshalb von vornherein das P2P-Empfehlungsprinzip der Social …

New Festive Runner’s World Classic coming to North Andover July 15-17

DMSE Sports is a leader in sports event management, specializing in creating, marketing and producing mass participatory athletic events throughout the country and abroad.

New Festive Runner’s World Classic coming to North Andover July 15-17

DMSE Sports is a leader in sports event management, specializing in creating, marketing and producing mass participatory athletic events throughout the country and abroad.

Content creation & curation online

Create amazing images for the web, marketing collateral, social media, documents, ebooks, infographics and more. It’s a must!

Marketing to target audience’s feelings

Pinterest: Pinterest Introduces New Shopping Products: A year after rolling out buyable pins on mobile, Pinterest claims that it has “learned a lot about how people on Pinterest shop” and has used these insights “to develop some new products” that make …

New Festive Runner’s World Classic coming to North Andover July 15-17

DMSE Sports is a leader in sports event management, specializing in creating, marketing and producing mass participatory athletic events throughout the country and abroad.

dmexco Conference 2016 proudly presents: Anderson, Dorsey, Goldin …

Darunter nationale und internationale Spitzenvertreter wie Paul Bulcke (CEO, Nestlé), Dana Anderson (CMO, Mondelez), Dr. Jens Thiemer (Vice President Marketing, Mercedes-Benz), Bruno Sälzer (CEO, Bench), Sophie Blum (VP EMEA & India, Procter … IBM …

Social media branding: An extension to your online brand

Our online branding article contained an interesting concept that was not available back then when the marketing textbook by renowned American marketing author Philip Kotler was the only book to refer to when we studied marketing. I remember saying to …

New Festive Runner’s World Classic coming to North Andover July 15-17

DMSE Sports is a leader in sports event management, specializing in creating, marketing and producing mass participatory athletic events throughout the country and abroad.

11 Signs You’ve Fallen In Love With Being Single

Or, at least, it’s more of a marketing skill than the 20 ways to join the mile-high club. Swap out sex tips for food? At least this way, I’ll finish.

New Pinterest feature aims to link your photos to products

“Pinterest has a focus on product planning, discovery, and purchase, and there’s no one else – not Google, Facebook, or Snapchat – that has as much focus on it right now,” said Bob Gilbreath, chief executive of marketing firm Ahalogy, which …

Polycom Ends $1.9B Mitel Merger, Selling Instead to Siris for $2B

Faul — who served in a Force Reconnaissance company, which is similar to the SEALs — has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable technology startup. The military veterans fill a gap in … David, who spent …

Snapchat-Strategie Wie wir Snapchat fürs Marketing nutzen

Nach Instagram und Pinterest nun auch Snapchat. Unternehmer und impulse-Blogger Christian Pietsch erzählt, wie er auch diese App in sein Marketingkonzept integriert – und was es wirklich bringt. Der Instant-Messaging-Dienst Snapchat ist wohl eine der …

Daniela Katzenberger: Auf den Spuren von Kim Kardashian? Katzenberger-App …

„Love and Style“ wurde „Online Marketing Rockstars“ zufolge binnen eines Monats stolze 180.000 Mal heruntergeladen. Dabei wurden Umsätze im unteren sechsstelligen Bereich generiert, wie das Betreiberunternehmen der App bestätigte. Katzenberger …

Marketing Strategies Today: Thirteen visual tools to blow up your Pinterest …

If you’re using Pinterest on a daily basis, you’ve probably wondered if you could somehow boost your own marketing too. Well, actually, there are lots of techniques that helped other people increase traffic, attract a greater amount of clients …

11 Signs You’ve Fallen In Love With Being Single

Or, at least, it’s more of a marketing skill than the 20 ways to join the mile-high club. Swap out sex tips for food? At least this way, I’ll finish.

Whilst I enjoy using Instagram, Pinterest and LinkedIn; Twitter is where I chose to engage with my audience, and vice versa.

10 Best Employee Perks at Tech Companies

Molly Welch, 24, a product marketing manager at Google, appreciates how much the company aims to enrich the lives of its employees even outside of work.

From SEALs to startups: Special ops drawn to Silicon Valley

In this photo taken Wednesday, June 29, 2016, former Navy SEAL Keith David poses in the lobby of his office at Anki in San Francisco.

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Faul – who served in a Force Reconnaissance company, which is similar to the SEALs – has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable technology startup. The military veterans fill a gap in … David, who spent …

Special ops veterans drawn to Silicon Valley

Faul – who served in a Force Reconnaissance company, which is similar to the SEALs – has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable technology startup. The military veterans fill a gap in … David, who spent …

Bits & Bytes | India E-Comm Consolidation, Synthetic Silk, Instagram Evolves

… and the company has been working to keep up with them.” “Pinterest for Fashion Brands: ‘It’s Not There Yet'” (Glossy) “Analysts said there is still ways to go before fashion brands will view Pinterest as a viable marketing tool for fashion brands …

Small businesses can use social media to their advantage

I recently discussed this platform with Brenda Meller, assistant vice president of marketing at Walsh College. She is also a social … Consider Pinterest if it fits your business, and dabble in Twitter if you can make the time. Ask other entrepreneurs …

Bits & Bytes | India E-Com Consolidation, Instagram Evolves, Synthetic Silk

… and the company has been working to keep up with them.” “Pinterest for Fashion Brands: ‘It’s Not There Yet'” (Glossy) “Analysts said there is still ways to go before fashion brands will view Pinterest as a viable marketing tool for fashion brands …

Exclusive: National Basketball Players Association Announces First-Ever Tech Summit

Making moves within companies as opposed to behind them is precisely what NBPA’s chief marketing officer Jordan Schlachter is hoping for with the summit.

Kum & Go Grabs Social Media Honors

… Iowa — Convenience-store retailer Kum & Go LC was among the winners of Retail TouchPoints’ 2016 Social Media Maven Awards, which honor the brands and retailers who are effectively using social networks for their customer engagement, marketing and …

Jonah Hill Gets Informercial Absurd For Palace Skateboards And Reebok

Making moves within companies as opposed to behind them is precisely what NBPA’s chief marketing officer Jordan Schlachter is hoping for with the summit.

Silicon Valley a natural for special ops

Faul – who served in a Force Reconnaissance company, which is similar to the SEALs – has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable-technology startup. The military veterans fill a gap in … David, who spent …

Silicon Valley a natural for special ops

Faul – who served in a Force Reconnaissance company, which is similar to the SEALs – has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable-technology startup. The military veterans fill a gap in … David, who spent …

Top 5 Social Networking Sites to Consider when Shopping Online

Social media websites were initially considered to have a single out use as a mean of communication and interaction, but now social media websites have become sort of lifeline to the marketing world. In recent times, these websites have become an …

Winners and losers announced in new state of social report

Austin, TX-based social marketing company Spredfast has released its latest Smart Social report, showcasing the brands winning and losing on social.

Jonah Hill Gets Informercial Absurd For Palace Skateboards And Reebok

Making moves within companies as opposed to behind them is precisely what NBPA’s chief marketing officer Jordan Schlachter is hoping for with the summit.

Pinterest Ramps Up Shopping Efforts

Noting that people switch back and forth from shopping on their smartphones and on a desktop, Pinterest said that it is introducing buyable pins for the web, a shopping bag and improving a mobile tool so it automatically detects products in images …

Country Road’s path to programmatic

Country Road marketing manager Paul Conti told AdNews the study has changed the perception of the online and offline customer as separate entities.

Silicon Valley a natural for special ops

Faul – who served in a Force Reconnaissance company, which is similar to the SEALs – has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable-technology startup. The military veterans fill a gap in … David, who spent …

The Future of Mobile Content: Facebook Instant Articles vs. Google AMP

… page and feature publication logos and thumbnail images that help them stand out. In order to spur adoption of the AMP standard, Google is also encouraging other sites, like Twitter and Pinterest, to support embedding AMP pages on their services as …

5 Ways to spice up your visual content marketing strategy

By targeting visual social media platforms – such as Vine, Instagram, Snapchat, Pinterest or Periscope – you can leverage the marketplace’s affinity for visual content.

The Number One Secret to Back to School Campaign Success

More than one-fourth (27 percent) of parents in the survey say they plan to use Pinterest to plan their back-to-school shopping.

Susan Schiekofer To Fill Ari Bluman’s Role At GroupM; Global Ad Spend May Go …

Susan Schiekofer will take on late advertising pioneer Ari Bluman’s role as GroupM’s head of digital investment. Schiekofer has big shoes to fill [AdExchanger coverage], but more than 20 years of digital experience within GroupM positions her well for …

Silicon Valley a natural for special ops

Faul – who served in a Force Reconnaissance company, which is similar to the SEALs – has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable-technology startup. The military veterans fill a gap in … David, who spent …

Pinterest Takes a Shot at Camera-Search Technology

Neiman Marcus, which has used Slyce’s technology for two years, said it has been a “viable channel” to help consumers look for certain items, said Catherine Davis, vice president of marketing at the retailer. Still, she said, customers continue to use …

Pasta Is Trending: Here’s How The Billionaire Barilla Family Heirs Are Taking Advantage

Recipes for everything from spaghetti pie to mac ‘n’ cheese bites are trending – so much so that Google GOOGL -0.79% declared “pasta is back.

Shifting ad strategy, Pinterest wants to sell search to marketers

Now Pinterest is offering up its search inventory to advertisers. “Previously, we have never talked to a search engine marketing company or agency,” Jon Kaplan, Pinterest’s head of global sales, told Ad Age “So, literally, we never spoke to people who …

11 Seriously Creative Ways to Use IoT for Marketing

It’s unique, extremely well-made—and just too expensive to buy right that second. So, you find the big red “Pin It” button on top of the table, press it, and move on.

Silicon Valley a natural for special ops

Faul – who served in a Force Reconnaissance company, which is similar to the SEALs – has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable-technology startup. The military veterans fill a gap in … David, who spent …

11 Seriously Creative Ways to Use IoT for Marketing

It’s unique, extremely well-made—and just too expensive to buy right that second. So, you find the big red “Pin It” button on top of the table, press it, and move on.

How to Upsell to Shoppers on Their Way to the Shopping Cart

Social media can also be used as user generated content on your site, show items on your website from what other shoppers may have posted on Pinterest, Instagram or Facebook and Twitter. People want to feel excited about what they are purchasing and …

Pinterest refocuses marketing strategy on search

Pinterest is refocusing its advertising strategy on keyword search and audience-based buying, according to Ad Age. With over 2 billion monthly searches on the platform, Pinterest is looking to offer keyword-based ad buys for search marketers. The …

Verkaufsbörse: Etablierter Online Erotikshop zu Verkaufen

Erfolgreiches Affiliate Programm wird seit 2014 betrieben mit über 200 Publisher. (zanox); Newsletter Marketing wird über cleverreach.de betrieben; Social Media Kanäle vorhanden: Twitter, Pinterest, Youtube und Facebook Fan Seite mit über 1’200 Fans.

Social media: How to connect with your target audiences across channels

By now, most businesses probably have an active presence on Facebook, but other social networks that should be taken into consideration, as well, depending on the diverse audiences your business is hoping to connect with, include Pinterest, Instagram, …

Pinterest Takes a Shot at Camera-Search Technology

Neiman Marcus, which has used Slyce’s technology for two years, said it has been a “viable channel” to help consumers look for certain items, said Catherine Davis, vice president of marketing at the retailer. Still, she said, customers continue to use …

How BuzzFeed tailors its content across Europe

Enter Tasty, BuzzFeed’s video food channel, which runs on Facebook, YouTube and Pinterest. Tasty Miam in France has just under 100,000 followers, and videos that have gone over particularly well … Daniel Horzetsky, director content marketing at …

A CMO’s View: Stop Hunger Now CMO says social media levels the playing field for nonprofits

… balance the playing field. They’re efficient. They’re effective.” Today, Barbitta shares the differences between leading digital marketing efforts for a nonprofit versus for-profit brand, and how he hopes to grow greater awareness for Stop Hunger …

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

That may be what you want because bill certainty is important to you,” says Nancy Clark, Verizon’s senior vice president of marketing and operations.” But Clark adds that if you want to watch video or engage in other data-intensive activities that …

Ensure You Are Writing High Impact News Releases with These Expert Tips

5 steps to write high impact news releases (CNW Group/CNW Group Ltd.) Facebook Twitter Pinterest. Is your news release as high impact as it could be?

Pasta Is Trending: Here’s How The Billionaire Barilla Family Heirs Are Taking Advantage

With 30% of the dry pasta market in the US and 10% of worldwide sales in an otherwise splintered and localized industry, Barilla thinks it is in a position to grow, particularly in niche areas.

5 debunked myths about selling and marketing on social media

… get to in a moment). There’s no clear-cut second choice, though. Twitter works for some, while others would be better off choosing one of the visual platforms such as Instagram, Pinterest, or Snapchat.

5 Ways to Improve SEO with Content Marketing

With so many users coming via mobile channels, it is imperative to be bold and image-based as users scroll through your site. The popularity of channels like Instagram and Pinterest point to the appetite for well design visual content as an engagement …

Retail, services coming to Crossing complex

April Christopher, owner of Baak Boutique, credits a combination of drive-by traffic, marketing and landlord-tenant relationship with the positive response she’s had to what started as a traveling trunk show in downtown Sevierville.

5 eCommerce ROI Metrics to Watch For

The ad prices for social channels like Facebook and Pinterest can be cheaper than pay per click marketing channels, but your conversion rate will likely be lower.

How to Use Marketing to Regain Public Trust After a Data Breach

This received even greater buzz following Mark Zuckerberg’s LinkedIn information being used to access his (long unused) Twitter and Pinterest accounts because he made the mistake of repeating his password across platforms and not changing it.

6 Easy Ways to Leverage Social Search in WordPress

For years Google and other search engines have been essential for gaining visibility on the web, yet today social media sites such as Twitter, Facebook, Pinterest, Instagram, Google+, and other networks are major sources of traffic. These sites work a …

Scrappy Database Upstart Says New Execs Will Help It Take on Oracle

Cate Lochead, who was most recently vice president of marketing at Couchbase, an open-source database company, is now MariaDB’s chief marketing officer. She had previously spent three years at Oracle as vice president of application communications …

10 Actionable Tips to Get Your First 1000 Snapchat Followers

Be it Facebook fans, Twitter followers, Instagram followers, Pinterest followers or Snapchat followers – brand influencers in your space can help you achieve unexpected results, taking your marketing to insane heights. You just need to find the right …

L’Oréal USA Launches Beaumoji, the Ultimate Emoji Keyboard for Beauty Lovers

Social platforms like YouTube, Pinterest, Instagram and Snapchat have completely transformed the way consumers learn about, engage with and relate to the beauty industry.

Social Media News Roundup: Snapchat Memories Will Now Let You Save Your Photos

Announced at its company headquarters in San Francisco, Pinterest has revealed a number of new shopping tools expected to arrive on the platform within the next few months.

It was this problem that Rahul Regulapati faced while working on some digital marketing campaigns in 2014. He realised that there was a major gap in finding the photos for specific topics, even though users … and companies such as Pinterest have …

Web-Savvy Entrepreneurs Have a Leg Up When Starting a Small Business

It is a marketing tool that constantly needs to be refreshed, upgraded, and renewed. Even for … Facebook, Twitter, Google+, Pinterest and other social media platforms are ideal ways to draw traffic to your website with links and content that tie into …

Street Fight Daily: Twitter Launches Dashboard for SMBs, Pinterest Adds Shopping Cart

Twitter is looking to get small business owners more involved in its service with its latest standalone app. Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or …

Report: What marketers can learn from the biggest brands on Instagram

It is also interesting to note that Instagram is the preferred network over Google+ and Pinterest combined, according to a study by the University of Dartmouth.

Pinterest launches shopping cart, visual search in e-commerce push

Pinterest is rolling out a host of new e-commerce features, including a shopping cart that allows consumers to buy from multiple merchants with one cart.

South Africans Create Small Business Owners Community

Two young people from different cities in South Africa created a social media platform that allows entrepreneurs to engage with each other.

Power Of Pinterest: One in Ten Britons Are Influenced By Social Media Every Day

The team at affiliate marketing network, affilinet (www.affili.net/uk), commissioned research into the social influencer phenomenon, to investigate what makes an account or person ‘influential’ and how people interact with these accounts.

Shopping campaigns: Play like every day is a holiday

Buy buttons: Although Twitter has discontinued its buy button in favor of Dynamic Remarketing, other players like Facebook, Instagram and Pinterest still continue offering the ad format that allows brands to educate and sell at the same time. Dynamic …

Lessons from 99 Retail Website Footers

On June 27 and 28, 2016, I cataloged the footer sections on 99 retail websites. I counted the number of links in the footer, the types of legal notices, and even the marketing options. This survey of retail footers featured websites like Amazon, Zulily …

South Africans create small business owners community

… educational tool. “[For example] I host a series on Facebook, Twitter, Instagram and Pinterest where I train people to actively use [and engage on these] platforms.

Author Websites, Blog Tours And Reader Demographics: Fauzia Burke Gives The Skinny On Online Marketing For …

Fauzia founded the pioneering online marketing firm FSB Associates and has been figuring out how to promote books on the World Wide Web since before most publishers and authors had ever performed a Google search.

Shopping campaigns: Play like every day is a holiday

Buy buttons: Although Twitter has discontinued its buy button in favor of Dynamic Remarketing, other players like Facebook, Instagram and Pinterest still continue offering the ad format that allows brands to educate and sell at the same time. Dynamic …

Street Fight Daily: Twitter Launches Dashboard for SMBs, Pinterest Adds Shopping Cart

Twitter is looking to get small business owners more involved in its service with its latest standalone app. Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or …

11 Entrepreneurs Share the Importance of Social Media for Their Business

“As the CEO of our startup marketing agency, we see the benefits of utilizing social media each and every day including: 1) scouting potential leads; 2) drawing in those potential leads; 3) advertising quickly and easily; 4) monitoring what resonates …

Author Websites, Blog Tours And Reader Demographics: Fauzia Burke Gives The Skinny On Online Marketing For …

Fauzia founded the pioneering online marketing firm FSB Associates and has been figuring out how to promote books on the World Wide Web since before most publishers and authors had ever performed a Google search.

How To Secure A Successful Mobile App

Citing management consultant Peter Drucker: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Twitter entices marketers with dashboard; LinkedIn and Pinterest offer more

But it’s also a win for us because it allows us to more cost-effectively support this ad format and put more resources into our native and mobile placements,” said [Russell] Glass, head of products at LinkedIn Marketing Solutions, the social network’s …

Wyo. Volkswagen owners will get settlement

By Jeff Truchot facebook twitter google_plus reddit pinterest linkedin mail. The Wyoming Attorney General’s office announced today a that a settlement has been reached resolving claims that the Volkswagen corporation violated state laws prohibiting …

11 Entrepreneurs Share the Importance of Social Media for Their Business

“As the CEO of our startup marketing agency, we see the benefits of utilizing social media each and every day including: 1) scouting potential leads; 2) drawing in those potential leads; 3) advertising quickly and easily; 4) monitoring what resonates …

CMO Today: Altice Brings Austere Ways to US Cable

But can a content marketing team create a real editorial brand? Thrillist Media Group believes so. … Pinterest is planning to launch a new feature that will let people take a picture of a product and search for similar items on the Web.

Penn State Researchers ‘Like’ What Instagram Offers Marketers

This is perhaps where marketers see a lot of success in influencer marketing or endorsed products on social media. Since its founding in 2010, … But it also looked at Pinterest, Facebook, Flickr and a few other platforms. Lee said it focused on …

Ecommerce Product Releases: June 30, 2016

There are updates regarding Pinterest, cheaper shipping rates from Fulfillment by Amazon, and multiple updates on buy buttons.

How to celebrate Social Media Day in Lafayette

Branding with Social Media: Messaging and Strategy (9:00 a.m. Presentation Room) – Jaci Russo (Russo) Before marketing your brand through social media, it’s important to know who your audience is and how to engage them.

How to Prepare for Self-Publishing: Marketing

We recommend Twitter and Facebook as starting points, but if Pinterest, Instagram or something else is your thing, then go for it.

Is Pinterest The Most Underutilized Tool In Social Media?

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed.

4 Tips For Mastering Pay-Per-Click Marketing Right Now

Just recently Pinterest unrelieved a new feature that lets brands upload and schedule promoted pins in bulk. Not only does this open up Pinterest ads to a broader audience, but it allows advertisers to reach consumers based on keywords, a feature not …

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

The retailing giant announced Wednesday that it is going to offer a free 30-day trial of its ShippingPass, good for unlimited two-day shipping.

No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic

You’re supposed to do everything in your power to reduce your carbon footprint, but you don’t give much thought to your digital one.

Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform

For years, Facebook has courted publishers of all sizes, asking them to depend more and more on the social media giant to expand their audiences.

Street Fight Daily: Twitter Launches Dashboard for SMBs, Pinterest Adds Shopping Cart

Twitter is looking to get small business owners more involved in its service with its latest standalone app. Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or …

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

The retailing giant announced Wednesday that it is going to offer a free 30-day trial of its ShippingPass, good for unlimited two-day shipping.

Instagram Marketing: How to Grow Your Community

We are talking about Instagram marketing! You’re probably double-checking to confirm you are on the Tailwind blog right now. Don’t worry.

5 Tips for Content Marketing to Promote Your Startup Brand

The best content marketing covers all types of media that’s used to promote or engage with an audience – articles, blogs, infographics, images and tweets.

Top 100 Retailers 2016

“There is so much content on Pinterest and Instagram and other discovery engines, so any individual piece of content gets very little visibility and even less conversion.

9 Low-Cost Business Ideas for Animal Lovers

Try cutting down on costs by marketing through social media. BarkBox uses its customers on social media to market their brand.

5 Tips for Content Marketing to Promote Your Startup Brand

The best content marketing covers all types of media that’s used to promote or engage with an audience – articles, blogs, infographics, images and tweets.

Pinterest plans to become shopping hub

“Pinterest has a focus on product planning, discovery, and purchase, and there’s no one else – not Google, Facebook, or Snapchat – that has as much focus on it right now,” said Bob Gilbreath, chief executive of marketing firm Ahalogy, which specialises …

Snapchat & Oracle: Zu 92 Prozent verkaufsfördernd – wie die App als …

Vor den Cannes Lions präsentierte Snapchat ein neues Format und eine neue Schnittstelle für Werbekampagnen. In Cannes legte das soziale Netzwerk nun erste Werbewirkungszahlen zusammen mit Oracle vor. Und die lesen sich – erwartungsgemäß …

Was du über Social Media wissen musst: Diese Infografik sagt es dir

Für alle, die Marketing via Facebook, Google+, Twitter oder Pinterest betreiben, ist es unumgänglich, sich mit den jeweiligen Nutzerschichten, den Altersstrukturen und den wichtigsten Herkunftsländern der Nutzer auszukennen. Eine aktuelle Infografik …

4 Tips For Mastering Pay-Per-Click Marketing Right Now

Just recently Pinterest unrelieved a new feature that lets brands upload and schedule promoted pins in bulk. Not only does this open up Pinterest ads to a broader audience, but it allows advertisers to reach consumers based on keywords, a feature not …

4 Tips For Mastering Pay-Per-Click Marketing Right Now

Just recently Pinterest unrelieved a new feature that lets brands upload and schedule promoted pins in bulk. Not only does this open up Pinterest ads to a broader audience, but it allows advertisers to reach consumers based on keywords, a feature not …

Going For Olympic Gold In Digital Marketing

Successful digital marketing during the Olympics will consist of bidding for desktop and mobile searches, based on spectacular wins, come-from-behind victories, nail-biting finishes, and even heartbreaking Olympic athlete mistakes.

Tips To Maximize Your YouTube Marketing Results

And when it comes to social media strategies, routine updates on Twitter, Facebook, Pinterest and Instagram is always advised.

Pinterest Ramps Up Shopping Efforts

Tracking down a T-shirt or a pair of shoes you see someone wearing on the street could become as simple as snapping a photo through Pinterest. About a year after releasing a buy button on its mobile …

Shopping campaigns: Play like every day is a holiday

Buy buttons: Although Twitter has discontinued its buy button in favor of Dynamic Remarketing, other players like Facebook, Instagram and Pinterest still continue offering the ad format that allows brands to educate and sell at the same time. Dynamic …

Promotion Optimized: A Hypothetical Piece of Content Takes a Journey through the Big Three

Facebook is still the flagship for many content marketing teams, and there are many reasons why. It’s a well-established platform with any demographics you’d want to target helpfully corralled into …

Social Networks: Pinterest verstärkt Fokus auf Online-Handel

Der Foto-Dienst Pinterest will sich stärker als Plattform für Online-Shopping etablieren. Das Start-up aus San Francisco führt einen eigenen Einkaufskorb ein, in dem Artikel verschiedener Anbieter abgelegt werden können. Die zunächst nur in den USA …

Pennsylvania Tourism Office Releases Inaugural “Happy Traveler”

There’s a happy traveler in all of us,” said Carrie Fischer Lepore, Deputy Secretary of Marketing, Tourism, and Film at the Department of Community and Economic Development.

Clinton just upped her social media game

A successful content marketing strategy combines social media and digital content around a message that inspires consumers to engage or interact.

Logo of Charlottesville Albemarle Convention and Visitors Bureau

Charlottesville, VA (July 1, 2016) – The Charlottesville Albemarle Convention and Visitors Bureau (CACVB) announced today that the popular Non-Profit Tourism Marketing Funding Program is now open. The CACVB will hold an information orientation at City …