FASTSIGNS consultants provide comprehensive visual marketing solutions and help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their …

8 ways to avoid fads, gimmicks and shiny martech toys

… media marketing as a big example. “We can get distracted by all sorts of interesting fads,” she admits. “I actually think some of the biggest violators are the fads on social media.

Malvertising – the hidden threat

Global social networks and search engines such as Google, Facebook, YouTube, Twitter and Pinterest as well as financial institutions and other organisations are already using HTTPS in an effort to better enable data privacy and security.

4 Questions Before Choosing a Visual Commerce Platform

Consequently, visual commerce—the emerging need to understand how images engage and convert consumers at every point of the purchase funnel—has become a prominent topic among marketers and brands. Sound familiar? Congratulations. You’re among the 77 …

Mashable chief marketing officer reveals the ins and out of Snapchat as a publisher platform

The Drum interviewed Stacy Martinet, chief marketing officer at Mashable, on how it is already using Snapchat and its future plans on the platform as it moves to understand and accomodate publishers.

4 Marketing Mistakes That Cost Your Startup Money

Growth hacking has been the winning strategy for a number of brands including Basecamp, Dropbox, Pinterest and Airbnb. A smart growth hack can easily leverage your business onto the new level.

Part Two of Two: How a trip planning startup can succeed

This is the most important long-term marketing strategy. This is sometimes overlooked but having a great product is what generates the digital word of mouth.

Starting Your First Social Campaign? Check These Best Practices First

And while your campaign is ultimately a part of your marketing plan, you shouldn’t treat it as just a platform for you to share whatever marketing messages you want. Instead, make it a two-way street where you genuinely interact with and provide value …

The world’s best marketers and their agencies are moving quickly to integrate technology into more aspects of their marketing initiatives, a new study from the global consulting firm, R3, shows. “Within five years, the CMO will spend more on technology …

How to Ensure Consistent Business Growth with a Predictable Client Acquisition System

Typically, when they realize they need to get more clients, businesses start to look around for the latest marketing strategy to use that promises to fill the prospect funnel and the till.

3 Tri-State companies among Midwest’s best for 2015 venture capital

CINCINNATI — Last year was a good one to seek venture-capital funding for at least three Cincinnati companies. They made it on a list of the top 20 venture-capital investments in the Midwest outside of Illinois complied by ChicagoInno, a Chicago-based …

5 Ways to Boost Your Social Media Marketing Efforts

Visual platforms like Instagram, Pinterest and even Facebook are a great way to show off custom-decorated apparel. “The key is to know your customers and know what platform shows your business off the best,” says Ann Marie van den Hurk, a principal at …

Millennials, OTAs, Digital Marketing, CapEx and How to Capitalize on Them

Whether it’s through Facebook, LinkedIn, Pinterest or Periscope, we want guests to develop a relationship between the hotel and their friends,” he said.

Aprima Selects Amendola Communications For Public Relations and Content Creation

8, 2016 /PRNewswire/ — Amendola Communications, a nationally recognized, award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), is pleased to announce that Aprima Medical …

YouZign Bonus and Review roundup

You will certainly have the ability to get visuals templates for your internet site, YouTube stations, as well as Pinterest, Twitter Page, Google header and also Facebook web pages you will be likewise have the ability to edit the design templates to …

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A major marketing campaign starts this month to win back customers who were scared away. But Chipotle has competition. Several other chains are taking advantage of the company’s temporary store closures by offering discounts to lure away customers.

Last year, the Disney Store created buzz when it began marketing its Halloween costumes for “kids” instead of for boys or girls.

SouthCoast food ‘fraternity’ growing on Instagram as restaurateurs share meals, specials and more

“We’ve seen really great results in growing our audience and getting engagement with that audience,” she said of the specialty food distributor’s social media accounts, on Instagram, Facebook, Twitter and Pinterest. … “It’s a huge marketing tool, and …

Real Estate Newsmakers

Whether looking to list a home for sale or purchase a home, clients can trust that it has the marketing tools to complete the sale.

Knoxville real estate firm uses drone to showcase property

“The capability of this marketing, to make it stand out from other real estate companies,” was appealing, he said.

Kohl’s Will Livestream on Periscope During Oscars’ Red Carpet and Commercial Breaks

At the heart of the effort is the retailer’s partnership with comedian Vanessa Bayer and Mindy Weiss, the renowned party planner, as they encourage consumers to design the perfect Oscars soiree with messages on the brand’s Pinterest, Twitter, Facebook …

Kohl’s Will Livestream on Periscope During Oscars’ Red Carpet and Commercial Breaks

At the heart of the effort is the retailer’s partnership with comedian Vanessa Bayer and Mindy Weiss, the renowned party planner, as they encourage consumers to design the perfect Oscars soiree with messages on the brand’s Pinterest, Twitter, Facebook …

3 Tri-State companies among Midwest’s best for 2015 venture capital

Last year was a good one to seek venture-capital funding for at least three Cincinnati companies. They made it on a list of the top 20 venture-capital investments in the Midwest outside of Illinois complied by ChicagoInno, a Chicago-based website for …

Curalate gets cash; next goal is staffing

Apu Gupta, who runs Curalate, the “visual commerce” software maker that helps Urban Outfitters and Forever21 sell clothes through Instagram, Pinterest, and other social-media partners, is the latest start-up boss to show he can raise piles of money in …

Receiving honorable mention in the survey were Tumblr and Pinterest. Students noting these platforms lower on their rating scale stated that while the … Bloomquist noted that this is the second semester that she has surveyed journalism and digital …

Receiving honorable mention in the survey were Tumblr and Pinterest. Students noting these platforms lower on their rating scale stated that while the … Bloomquist noted that this is the second semester that she has surveyed journalism and digital …

Are Your Customer Success Stories Being Heard?

While social is always a good vehicle for promotion, you can also repurpose larger case studies into smaller infographics and have them live on your instagram or pinterest channel. Making the content more bite-sized can really highlight the standout …

The Real Colonel Sanders Is Back. Yet Again. Seriously. KFC Debuts New Celebrity Colonel During Sunday’s …

“When I found out Colonel Norm was all a dream and the Real Colonel Sanders is Jim Gaffigan I was stunned.” said Kevin Hochman, KFC US Chief Marketing Officer. “But then I ate some of our new Nashville Hot Chicken and it was all good. If the fans want …

SouthCoast food ‘fraternity’ growing on Instagram as restaurateurs share meals, specials and more

“We’ve seen really great results in growing our audience and getting engagement with that audience,” she said of the specialty food distributor’s social media accounts, on Instagram, Facebook, Twitter and Pinterest. … “It’s a huge marketing tool, and …

Target takes gender-neutral approach with new kids home brand

Last year, the Disney Store created buzz when it began marketing its Halloween costumes for “kids” instead of for boys or girls.

Flower power: Community-minded florist thrives on pressure

After finding a spot on the edge of the northwestern suburb, Gluchman says her business began to grow through word-of-mouth recommendations from her customers, a marketing method that she still counts on today. “Recommendations from my customers are …

Knoxville real estate firm uses drone to showcase property

“The capability of this marketing, to make it stand out from other real estate companies,” was appealing, he said.

For as little as a few cents a click, eCommerce stores can advertise their products on Google, Facebook, Pinterest, Instagram and dozens of other marketing platforms. Best of all, you can set limits on how much you are willing to spend each day and per …

Hot neighborhoods: Humboldt Park, West Pullman among areas showing gains

Other hot areas scattered throughout the Chicago area last year – based on median sales prices, marketing time and percentage of list price received – include the West Ridge, Bridgeport and Near North Side neighborhoods in Chicago, as well as the …

Connecting farmers with consumers

Since 2011, Indiana’s Family of Farmers has been using social media to connect farmers and consumers with one another, even if they are on opposite ends of the state.

Are You Using Social Media Effectively For Your Ecommerce Business?

In fact, it is indeed painful to see that most businesses are using only a small fraction of their marketing budgets for social media spending.

Curalate Secures $27.5 Million in New Funding to Re-Wire How Brands and Consumers Connect

Curalate is the only visual commerce platform to be a part of the Pinterest Marketing Developer Partner Program, Instagram Partner Program, and Tumblr A-List Partner Program.

4 Ways to Share Your Brand’s Philanthropic Story

Here are four ways to dive into the world of digital storytelling that interweave brand marketing with CSR: 1. Create a home base– Your web page is the home base, a tool that allows you to build awareness and support your overall brand message.

4 Ways to Share Your Brand’s Philanthropic Story

Here are four ways to dive into the world of digital storytelling that interweave brand marketing with CSR: 1. Create a home base– Your web page is the home base, a tool that allows you to build awareness and support your overall brand message.

Hot neighborhoods: Humboldt Park, West Pullman among areas showing gains

Other hot areas scattered throughout the Chicago area last year – based on median sales prices, marketing time and percentage of list price received – include the West Ridge, Bridgeport and Near North Side neighborhoods in Chicago, as well as the …

Receiving honorable mention in the survey were Tumblr and Pinterest. Students noting these platforms lower on their rating scale stated that while the … Bloomquist noted that this is the second semester that she has surveyed journalism and digital …

Marketing vendor Curalate raises $27.5 million

A visual commerce technology provider is picturing a bright future ahead with its latest round of funding. Curalate has raised a $27.5 million Series C round of funding.

Porsche Cars Canada appoints new Marketing, Network Development, and After Sales Directors

Margareta Mahlstedt-Karayiannis joins Porsche Canada as its Marketing Director on February 22, 2016. (CNW Group/Porsche Cars Canada) Facebook · Twitter · Pinterest. Thomas Illner becomes Network Development Director at Porsche Canada on March …

The dangers of Facebook’s huge mobile ad lead

“It’s harder every month,” said Sam Arnold, senior marketing analyst at New York-based SeatGeek, which has primarily used Facebook’s app install ad to promote downloads.

How social media is transforming the fashion industry

… Pinterest, Facebook and Twitter, rather than your experience necessarily, that can secure you a top job. “You don’t want to be a commercial photographer unless you’re famous,” says Scott Galloway, clinical professor of marketing at the NYU Stern …

Social Media’s Challenges

Already a growing element of Facebook and Pinterest, search functionality is also likely to appear on Instagram – which given its meteoric rise over the last two years is, in all probability, going to slow down a bit in 2016.

Unbeatable Ways to Make Your First Sale

Make a page on Facebook and also connect people through LinkedIn, Twitter, YouTube, Pinterest, Instagram and Tumblr. Join groups of professionals, make stunning posts for every account separately, make videos about your unique products and use your …

How to grow your company’s brand

Great ways to do this include strategic ad placements targeted at relevant viewers on Facebook and Pinterest (or other forms of display ads,) and also search ads like Google adwords.

4, 2016 /PRNewswire/ — Enterprise B2B marketers are still struggling to create marketing content that is relevant and effective, according to a recent study by ANNUITAS®, a demand generation strategy and change management firm.

Influencer Selection: 6 Overlooked Questions

While understanding the kind of engagement an influencer’s content drives, as well as the level of quality content an influencer produces, are two of the first questions typically asked by brand marketers, when selecting an influencer, many critical …

Get your brand closer to your potential custom…

Every major social network, from Facebook to Pinterest, has recently developed their own native video services and/or promoted video ads.

Curalate Secures $27.5 Million in New Funding to Re-Wire How Brands and Consumers Connect

Curalate is the only visual commerce platform to be a part of the Pinterest Marketing Developer Partner Program, Instagram Partner Program, and Tumblr A-List Partner Program.

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Nearly 13 million people signed up for health insurance ahead of the Jan. 31 deadline for 2016 on the state and federal exchanges, federal health officials said Thursday.

Dallas Fort Worth International Airport Board of Directors Elects Officers and Swears In New Board Member

She is a nationally recognized businesswoman with more than three decades of experience in sales, marketing and management.

10 Steps To Social CRM Success

Most company social media channels will be managed by members of the marketing team, but it’s not always a great idea to have your marketing manager doubling up as a customer care agent. Your social media channels will be bombarded with various …

Are You Using Social Media Effectively For Your Ecommerce Business?

Would you believe us if we say that social media spending for majority of businesses is as low as 9 percent of their overall marketing budget? This is exactly what a 2014 Duke University survey … When it comes to social media marketing, the first …

The Internal Revenue Service suffered a “hardware failure” on Wednesday afternoon, which left many of its tax processing systems unavailable Wednesday night, the agency announced in a statement.

Late Ken Stabler had brain disease CTE

For a guy who loved a good party, it’s hard to imagine Ken Stabler ever thought he’d be crashing one this week. Share story.

Visual commerce platform Curalate raises $27M, plans to hire for new Seattle office

Curalate, the Philadelphia-based startup that helps marketers connect visual content to commerce, has raised a $27.5 million Series C round and plans to hire up to 15 additional employees for its new Seattle office.

To Make 100 Grand, You Must Learn to Understand

… an active Blog and a powerful Facebook presence are central to a good marketing plan. However, depending on your products and your audience, you must also consider whether your audience expects to find you on Twitter, YouTube, Pinterest , Instagram …

Curalate raises $27M Series C for visual commerce

With the rise of social media, many brands and marketers argued for years about the best way to capitalize on all the chatter and photos and videos being shared amongst family and friends, but the industry never came to a consensus.

How to Use Influencer Marketing to Boost Your Traffic and Conversions

It’s pretty much the same story when it comes to Twitter, Instagram, or Pinterest. As you can see, the focus has shifted to individuals, and people respond better to being addressed directly, as opposed to being served some marketing strategy by a …

UGA sponsors digital marketing ‘Boot Camp’

Small business learned their way through the social media world Wednesday at Valdosta State University. UGA’s small business development center talked with them about digital marketing. It is about how to improve the marketing in order to help gain …

Why Coca-Cola is still hero-ing Diet Coke despite new ‘one brand’ strategy

Earlier this month Coca-Cola introduced a new ‘One Brand’ strategy and revamped its marketing to promote all of its products at the same time to boost sales as consumers continue to cut back on sugary drinks amid health concerns.

Now, to be honest, we haven’t had—as marketers—access to this kind of data in real time,” said Josh Todd, chief marketing officer of app analytics and marketing firm Localytics, in an interview with ARC. “We’re building new muscles to figure out how …

6 Social Media Platforms Your Business Should Be Using

Pinterest – This is another image based platform but differs from Instagram as users are able to create boards and pin their favourite images, which can be used for inspiration or collecting information.

Strengthen Your Marketing Campaign Life with Interactive Content

Yesterday we hosted a webinar, How to Use Interactive Content in Campaigns, that covered some really powerful ways to get the most out of your content.

eBay and Amazon Woo Valentine’s Day Shoppers

eBay is running a marketing campaign called “For the One” – the landing page for the campaign features thematic filters to help Valentine’s Day shoppers find items to match the tastes of their loved ones, such as “For the one who’s always plugged in …

Merge Social Media with Public Speaking for a Unique, Effective Marketing Strategy

Facebook, Twitter, Pinterest and Instagram can help you out. These social platforms have millions of subscribers. The right message, video or even picture can go a very long way.

Khloe Kardashian Remains Friends With Ex French Montana: “I Don’t Believe in F–king and Ducking”

Khloe Kardashian definitely believes in remaining friends with your exes—at least when it comes to her personal relationship with old fling French Montana.

WikiLeaks’ Assange says to leave Ecuador embassy, accept arrest if loses UN case

SYDNEY WikiLeaks founder Julian Assange will leave the Ecuadorian embassy in London, where he took refuge in June 2012 to avoid extradition to Sweden, and accept arrest on Friday if a UN panel investigating his case rules against him, he said in a …

Powerful Line of Storms Stretching 1500 Miles

A powerful winter storm from Florida to Maine it already brought blizzard winds to South Dakota no match for that suvs spinning out.