Why Targeting Hispanics Online Is Worth The Money
Marketers have myriad options available to reach a critical mass of Hispanics across digital marketing tactics. Google has a robust offering for reaching Hispanics across its entire platform including search, programmatic and YouTube Hispanic.
State tourism office wins awards for creativity, website
TravelWyoming.com —WOT’s new website – won the Web Marketing Association’s 2016 Outstanding Website Award. In addition, WOT’s popular sticker program won a WOW Award for Most Creative Idea from the Destination Marketing Association …
A Professional’s Guide to Social Media: October 2016
Pinterest leans toward a female audience of roughly 70%, and members spend an average of 98 minutes per month on the site. Your visibility on Pinterest not only exposes your brand to a wider audience, it points people to your website, generating …
Pinterest Promoted Video lands in the UK with Hunter Boots on board as a partner
It has also invested in its own brand marketing to raise its profile, kicking off a global multi-channel campaign in the UK earlier this year in order to inspire audiences to sign up.
How Influential Is a Brand’s Social Media Presence During the Holiday Season?
Looking more closely at the data from G/O Digital, a digital marketing company for local businesses—which surveyed 1,373 US social media users who had used Facebook, Instagram or Twitter in the past three months—nearly one in five social media users …
Maximizing Facebook Business Pages and Marketing
Presenter: Misty Lambrecht is the Oregon Coast Community College SBDC Small Business Management Program coordinator, and is also involved in helping small businesses with social media including Facebook, Twitter, LinkedIn, and Pinterest.
GumGum Finds 81 Percent of Consumers Share Brand-Related Images on Facebook, but only 30 Percent Use Brand …
SANTA MONICA, Calif.–(BUSINESS WIRE)–GumGum, the leading computer vision platform for marketers, recently completed two quantitative studies on consumer engagement and social sharing habits across platforms.
For 135-year-old Quaker Oats, a campaign focused on the new
Quaker Oats’ new OATOBER promotion involves 60 pieces of original content distributed via social media platforms as diverse as Pinterest, Facebook, Instagram and Tumblr, and will additionally run native advertisements, as well as print and digital …
How Influential Is a Brand’s Social Media Presence During the Holiday Season?
Looking more closely at the data from G/O Digital, a digital marketing company for local businesses—which surveyed 1,373 US social media users who had used Facebook, Instagram or Twitter in the past three months—nearly one in five social media users …
How Marketers can use Data to Target and Connect, Intelligently
So, Renzo DiPasquale, Vice President of Self-Serve & Enterprise at AcuityAds suggests three steps to lay a powerful data-driven foundation for marketing campaigns: get personal, go mobile and get educated. The writing is on the wall when it …
How Marketers can use Data to Target and Connect, Intelligently
So, Renzo DiPasquale, Vice President of Self-Serve & Enterprise at AcuityAds suggests three steps to lay a powerful data-driven foundation for marketing campaigns: get personal, go mobile and get educated. The writing is on the wall when it …
Influencer Marketing Lessons From Barbie
I reached out to Loni Edwards, Co-Founder at The Dog Agency and asked her opinion: “Pet influencers have all the benefits of traditional influencer marketing, with the bonus of having higher engagement, a higher likelihood of content going viral as …
Pinterest lagged behind leaked revenue projections in 2015
You may recall that last year TechCrunch reported, based on leaked documents we received, that the company was projecting around $169 million in revenue for 2015 (and $2.8 billion by 2018).
#SMBuzzchat: We Make Awesome Sh’s Syd Lawrence on how brands should be using chatbots
Marketing can change the world. The Drum Twitter · The Drum Facebook · The Drum Linkedin · The Drum Youtube · The Drum Google Plus · The Drum Pinterest · The Drum Instagram · The Drum Vine · The Drum RSS · News · Creative Works · Awards · Live …
Why Every Startup Should Have a Blog of Their Own
Content marketing is all about developing a piece and sharing it with the world via the internet. Similarly, blogging is all about telling a story and getting your work published for the world to see.
Online #Jewelry News: Reign Sapphire Corporation (OTCQB: $RGNP) Launches @reignsapphires Social Media and …
… and digital marketing campaigns, in preparation for the 2016 holiday shopping season. The @reignsapphires social media launch ties together Reign Sapphire’s Website, www.
Why aren’t more retail apps being downloaded?
A new comScore study finds that part of the reason retail apps are seeing meager downloads is that people only want to engage with a limited number of apps overall.
Generation App: Why Pinterest’s simple but powerful platform appeals to users, retailers, and advertisers
Pinterest can also be personalized in more ways than the novice pinner might expect. On this week’s episode of Generation App, incoming college student Hannah Berg, GeekWire marketing coordinator Cara Kuhlman and I share some of the surprising …
These Are the Best Times to Post on Social Media
Related: 5 Social-Media Tips to Enhance Your Marketing. The best times to post vary by industry, channel and target audience.
Pinterest Promoted Video lands in the UK with Hunter on board as a partner
It has also invested in its own brand marketing to raise its profile, kicking off a global multi-channel campaign in the UK earlier this year in order to inspire audiences to sign up.
Ten ways for overseas property agents to improve marketing
In order to reach as many people as possible, it is necessary to resort to extensive or smart marketing to get into the minds of these customers and pitch your property, according to new online marketing platform, YellowBulbs.com. Husband and wife …
These Are the Best Times to Post on Social Media
Related: 5 Social-Media Tips to Enhance Your Marketing. The best times to post vary by industry, channel and target audience.
Avocado report eyes digital, social marketing strategies
The Hass Avocado Board is offering retailers and marketers a new report, “Digital and Social Media Influence on Shopping Behaviors,” for use in developing marketing strategies. … Shoppers on Facebook, Pinterest and Instagram are looking for inspiration.
Amazon To Dominate Digital, But Shoppers Still Set For A ‘Phygital’ Holiday Selling Season
Look For The Instagram, Pinterest, Facebook Effect. Not only … “Since these bigger platforms are more connected to the customer than the tradition retailer, it is important that they are part of retailers’ digital marketing campaigns this holiday …
Mercer Artist: Stephanie Martin, painter and musician
Martin, a freshman, started painting on canvas during her senior year of high school after scrolling through Pinterest. She was looking for … Though Martin is planning to major in psychology or marketing, she hopes to take a couple of painting …
Animoto Launches Marketing Video Builder for Social Video
Meanwhile, social networks like Facebook, Instagram, Twitter, Pinterest, and Snapchat have optimized for video in response to the growing consumer appetite for more dynamic, short-form video content.
Hillary Clinton’s Digital Staff Gives 6 Marketing Lessons They’ve Learned From This Bizarre Election
Clinton is on Facebook, Instagram, YouTube, Twitter, Pinterest and Snapchat, but the presidential hopeful has particularly found a niche on Instagram, where the campaign often posts old photos of her.
These Are the Best Times to Post on Social Media
Social media plays a valuable role in marketing, sales, branding and more. That’s why it’s vital for your company to keep up with new social media channels and constantly evolving practices.
When It Comes To Paid Social Media, Facebook Leads The Way
Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.
Drive Hass avocado sales through digital content
“This study helps guide marketers and retailers to plan their avocado marketing strategies by demonstrating how to get the most out of digital and social media to influence the avocado shopper,” Emiliano Escobedo, executive director of the Hass Avocado …
New Adestra Report Identifies Benchmarks, Best Practices for Digital Marketing Success
Adestra, a worldwide provider of innovative marketing technology software and services, today released The State of Digital Marketing: Benchmarks for Success, a report designed to help organizations establish relevant success targets and overcome …
Animoto Launches Marketing Video Builder for Social Video
Meanwhile, social networks like Facebook, Instagram, Twitter, Pinterest, and Snapchat have optimized for video in response to the growing consumer appetite for more dynamic, short-form video content.
Go Beyond LinkedIn, Twitter and Facebook
Pinterest: The visual content sharing site allows users to “pin” images, videos and other items to their boards. With 10 million users, Pinterest holds a lot of potential for advisors says Alexandra Smith, a client services and marketing manager at …
Animoto Launches Marketing Video Builder for Social Video
Meanwhile, social networks like Facebook, Instagram, Twitter, Pinterest, and Snapchat have optimized for video in response to the growing consumer appetite for more dynamic, short-form video content.
Hillary Clinton’s Digital Staff Gives 6 Marketing Lessons They’ve Learned From This Bizarre Election
Clinton is on Facebook, Instagram, YouTube, Twitter, Pinterest and Snapchat, but the presidential hopeful has particularly found a niche on Instagram, where the campaign often posts old photos of her.
Animoto Launches Marketing Video Builder to Create Professional Videos that Stand Out on Social Media
Meanwhile, social networks like Facebook, Instagram, Twitter, Pinterest, and Snapchat have optimized for video in response to the growing consumer appetite for more dynamic, short-form video content.
3 ideas to get the most out of Pinterest
Pinterest might not be as big as Facebook or Twitter, but realtors who avoid it risk losing out. The platform is admittedly more of a niche site than the other social media giants, but when it comes to real estate it’s one that can provide plenty of …
These Are the Best Times to Post on Social Media
Social media plays a valuable role in marketing, sales, branding and more. That’s why it’s vital for your company to keep up with new social media channels and constantly evolving practices.
The Complete Guide to Social Media Account Verification
Pinterest awards checkmarks to “certain notable names like celebrities, brands or media.” The Pinterest “Verified Accounts” page states, “Right now we’re not opening verified accounts up to everyone on Pinterest. If you want to help people know you’re …
Drive Hass avocado sales through digital content
“This study helps guide marketers and retailers to plan their avocado marketing strategies by demonstrating how to get the most out of digital and social media to influence the avocado shopper,” Emiliano Escobedo, executive director of the Hass Avocado …
Shaping the New World Order
Hale recounted his experience before the Knesset over coffee in a wooden booth in the cavernous community room at the headquarters of Pinterest, his present employer in San Francisco’s hip SOMA (South of Market) district. Since moving on from Google …
What a tour of San Francisco startups reveals about the future of marketing
… famous disruptor brands, including the likes of Uber, Fitbit, Pinterest and Twitter. While out in San Francisco at Salesforce’s Dreamforce conference, we went on a tour of some of the next-generation of startups to find out what the future of tech …
Snapchat’s ad API for programmatic buying arrives
The programmatic play puts Snapchat more squarely in the same league as Facebook, Twitter,Pinterest and other in terms of advertising technology.
Digital content influences avocado purchases
“This study helps guide marketers and retailers to plan their avocado marketing strategies by demonstrating how to get the most out of digital and social media to influence the avocado shopper,” explains Emiliano Escobedo, executive director of the …
What a tour of San Francisco startups reveals about the future of marketing
… famous disruptor brands, including the likes of Uber, Fitbit, Pinterest and Twitter. While out in San Francisco at Salesforce’s Dreamforce conference, we went on a tour of some of the next-generation of startups to find out what the future of tech …
/R E P E A T — Bring Your Content Marketing to the Next Level/
CNW provides advice and tips in their whitepaper, The Distribution effect: Bring Your Content Marketing to The Next Level, as well as a checklist that will guide you through how to map a distribution strategy that will help you meet your business …
How to Create Winning Personas (Using Easily Available Tools)
Once you’re convinced that you need to create buyer personas as part of your marketing efforts, it’s time to get to the drawing board so that you can outline a few of your ideal customers.
48 Social Media Channels for Marketing Your Business: The Ultimate Guide
With more than a billion users worldwide and features ranging from targeted advertising to live broadcasting, Facebook is as close to a must-have social networking platform as there is for businesses.
Snapchat’s ad API for programmatic buying arrives
The programmatic play puts Snapchat more squarely in the same league as Facebook, Twitter, Pinterest and others in terms of advertising technology.
“Versailles” Has a Royal Debut on Ovation TV as the Drama Series Ranks as the Network’s Most-Watched Telecast to …
Santa Monica, CA – October 7, 2016 After unleashing a marketing juggernaut in support of the October 1 premiere of the extravagant, period drama series Versailles, Ovation TV, America’s only arts network, drew its largest audience to date.