The annual Cannes Lions Festival of Creativity is good for more than a sunburn along the Croisette and exclusive parties. Since its inception, it has been the go-to place for marketers and advertiser…

St-Germain, AMV BBDO Let Pinners Craft Their Own Custom Cocktails
Liqueur brand St-Germain and advertising agency AMV BBDO teamed up with Pinterest on an immersive experience that enables Pinners to craft their own custom cocktails. Users in Canada, France, Italy, the U.K. and the U.S. will be prompted to make three choices…

Marketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care
Following the Supreme Courts decision to overturn Roe v. Wade companies like Reddit, Meta, Airbnb, among others, said they would cover travel costs for employees who may now need to travel to access …