When it involves developing advertisements online, some affiliate marketing experts as well as tiny companies just don’t have numerous options; whether it be due to lack of resources, lack of imaginative ability, or lack of copy skills.

Tumblr promised millennials on a plate, so why didn’t brands bite?

Speaking to Marketing, he said: “[The target of] $100m this year was a wildly ambitious goal from the start, and it to my mind seemed completely arbitrary.

Mashable chief marketing officer reveals the ins and out of Snapchat as a publisher platform

The Drum interviewed Stacy Martinet, chief marketing officer at Mashable, on how it is already using Snapchat and its future plans on the platform as it moves to understand and accomodate publishers.

B2B Social Media: Why Social Media Isn’t Just for B2C Marketing

In the B2C world, there are a multitude of social media platforms that companies can use to build relationships with online customers: Facebook, Twitter, Instagram, Pinterest, Tumblr, to name but a few. The most important factor to consider is who your …

Starting Your First Social Campaign? Check These Best Practices First

And while your campaign is ultimately a part of your marketing plan, you shouldn’t treat it as just a platform for you to share whatever marketing messages you want. Instead, make it a two-way street where you genuinely interact with and provide value …

Liverpool are a lightning-rod for fans’ fury when football and business collide

Like most Premier League clubs, Liverpool are founded on a highly developed business model that takes in every aspect of modern marketing and communication. The homepages of Liverpool and Manchester United for example greet with you an official …

Nordstrom speaks to younger audience with latest national campaign

The See Anew marketing campaign includes a kaleidoscopic short film as a centerpiece as well as print, online, out of home, social and television components.

Liverpool are a lightning-rod for fans’ fury when football and business collide

Like most Premier League clubs, Liverpool are founded on a highly developed business model that takes in every aspect of modern marketing and communication. The homepages of Liverpool and Manchester United for example greet with you an official …