With the back-to-school season on the horizon, and the fall and winter holidays arriving shortly thereafter, were entering a busy time for retail and marketing. Whats more, research from McKinsey ind…

Ad spending increases across channels as shopping focus propels retail media and social media growth
New Skai data highlights key marketing trends
SAN FRANCISCO, July 27, 2022 /PRNewswire/ — Today, Skai
, an omnichannel platform for performance marketing, is publishing its Q2 2022 Digital Marketi…

Jellysmack to Bring 5 Series From Creators to Pinterest
Don’t miss 50% off Adweek’s Social Media Week Europe summit , Nov.7-8, with renowned marketing and content strategy leaders from VMLY&R, Wendy’s, Spotify and more. Sign up before savings expire o…

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How often do you use DuckDuckGo?
If you answered “never,” you might want to read this article.
Over the years, DuckDuckGo has redesigned itself and evolved to better meet searchers’ needs and prote…

Pinterest Reveals Multiyear, Multimillion-Dollar Partnership With /dev/color
Don’t miss 50% off Adweek’s Social Media Week Europe summit , Nov.7-8, with renowned marketing and content strategy leaders from VMLY&R, Wendy’s, Spotify and more. Sign up before savings expire o…

Why KFC worked with Google to create a marketing strategy for its app
Food brand KFC developed a new marketing strategy for its app, after taking advice from an outsized source: Google.The new strategy for the app went into effect in 2020 after Google shared data insig…

Fresh Sends, a direct-to-consumer gifting company founded in 2019, is working to build out its in-house creative team to focus on organic content for social channels like TikTok, Instagram and Pinter…

Social Media Competitor Analysis: The Complete Guide
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.According to Sprout Socials survey, 85% of companies rely on soci…

Pinterest Unwraps New Approach to Holiday Shopping Season for Brands
Don’t miss 50% off Adweek’s Social Media Week Europe summit , Nov.7-8, with renowned marketing and content strategy leaders from VMLY&R, Wendy’s, Spotify and more. Sign up before savings expire o…

The concept of newsjacking is fairly simpleits when a company takes an item from the news and puts its own spin on it, allowing the brand to start a new conversation or join a larger discussion. Shar…

WooCommerce Vs. Shopify
Getting your products out in the world means having a reliable platform where you can sell them. Whether youre an experienced seller or just starting out, WooCommerce and Shopify are two of the more …

BigCommerce vs. Shopify Comparison: Which is Better?
BigCommerce and Shopify are two of the biggest names in ecommerce. Both help businesses create online shops with no coding experience needed and offer various tools to help them market, scale, and se…

Know your LTV from your YOY? How about your COGS from your conversion rate? If youre drawing blanks, its time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you bett…

How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report] With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is.
Not only do you need to know where they spend their time, but also h…

Using the Canva Content Planner to Create and Schedule Social Media Posts
Canva is a free online platform that allows you to easily create beautiful graphics. But what is Canva good at besides creating designs? With Canvas content planner, you can easily create and schedul…

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The social media landscape is constantly changing and evolving.
And while it’s important to keep up with those changes, you should keep one thing in mind – there are still some things that stay the …

B2B Marketing News: Effective B2B Data Acquisition, Always-On Brand Social, Facebook’s New Multiple Accounts, & Google’s Updated Ads Creative Studio
Brands Are Investing More Social Budget On Creator Partnerships74 percent of marketers expect to invest a quarter or more of their social media budgets on partnerships with content creators over the …

Social media stocks slump as Twitter, Snap warn of dire ad spending
July 22 (Reuters) – Shares of social media firms fell sharply on Friday as Twitter Inc (TWTR.N) joined the Snapchat owner in signaling a cutback in digital ad spend as economic growth sputters.
Pint…

This hasn’t been an easy year for the investing community. Since hitting their respective all-time closing highs between six and eight months ago, the timeless Dow Jones Industrial Average, broad-bas…

How to Add Videos to Pinterest: A Simple Guide to Video Pins
Learning how to add videos to Pinterest is an important part of your social media marketing strategy. When you create videos that expertly showcase what you have to offer, the results can be impressi…

Growth Hacking: ¿una disciplina consolidada o una práctica?
Con el boom de la creación de empresas emergentes o las conocidas startups, los especialistas en el área de Marketing debieron pensar rápidamente cómo
escalar un producto y, a la vez, retener a eso…

It’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. This guide offers some helpful tips to help you boost your brand’s visibility both online and off.

The 7 Best Free Apps for Running a Small Business Smoothly
Running any kind of business can be hectic, especially if you have to do most of the tasks yourself. You might be at a stage where you can’t afford to outsource some tasks. Thankfully, with modern te…

How to Optimize Your Social Media Strategy for Ultimate Business Growth
It is now more evident than ever that having an effective social media strategy in place is vital for growing your business online presence.
According to a report by Social Media Examiner, 97% of sm…