Microsoft HoloLens is coming to more Lowe’s
Nadella also revealed at Ignite an enhanced partnership with Adobe, which will use Microsoft Azure as its preferred cloud platform for delivering marketing, creative and document services to clients. Although Amazon’s AWS dominates the landscape, …
Use SEO to Create a Strategic Advantage for Your Website
Knowing the most frequently used marketing channels that your consumer uses will help you decide on the best channels in which to engage and which types of content to create.
Strategies to Help Improve Your Social Media
Enrich your email marketing. Even if Pinterest does little to affect your bottom line directly, Petrucci says, it’s a great way to enhance your email marketing, which has three times higher conversion rates than social media. “What if a featured …
Redesigning your website? Read this first
For companies large and small, a website redesign can be a daunting task. It’s a lot of work, for client and agency alike. But here are five things you can do to streamline the process, wow your team and your agency, and hey, maybe even hit that launch …
Start Your Career Planning with Handshake
“It makes things easier for students in a whole host of ways,” says Eleanor Cartelli, CCD senior associate director for marketing and communications. Meredyth Thomas, director of career services at SHA, says that in the few weeks since Handshake …
Why and How to Use Social Media for Content Promotion
The next closest site would be Pinterest, but Facebook’s sharing activity is 10:1 that of Pinterest. … The ads on Facebook tend to be relatively cheap, compared to other marketing channels, and there is also a large variety of ads that you can run on …
48 Social Media Channels for Marketing Your Business: The Ultimate Guide
With more than a billion users worldwide and features ranging from targeted advertising to live broadcasting, Facebook is as close to a must-have social networking platform as there is for businesses.
Digital Advertising Services will be Impacted by the Rising Importance of Social Media Marketing, Reports Technavio
According to Angad Singh, a category specialist at Technavio, “Large organizations are increasingly preferring to use social media platforms, such as Twitter and Pinterest, for their advertising needs. These platforms are cost-effective and can target …
Generational Marketing: How to Target Millennials, Gen X, & Boomers
The Boomers are the most likely to misunderstand Facebook remarketing ads clogging up their Newsfeeds but still be receptive to direct marketing/sales tactics; they like to talk to real people. Boomers have the highest value as consumers in the market …
Start Your Career Planning with Handshake
“It makes things easier for students in a whole host of ways,” says Eleanor Cartelli, CCD senior associate director for marketing and communications. Meredyth Thomas, director of career services at SHA, says that in the few weeks since Handshake …
Why Social Media Is Revenue Ready
He or she has not launched Facebook or Pinterest to buy anything, but rather to connect with others or find information, inspiration and new ideas.
What’s Up With Pinterest’s New Group Board Messages?
Pinterest activated this new feature to help facilitate conversations around Pins on group boards. For example, if you’re Pinning about an upcoming vacation with friends, you can all automatically discuss the options for activities, hotels, and …
Don’t use Facebook Live to ‘tick box’, brands warned
Richard Cristofoli, marketing director at Debenhams, said that while the “immediacy” afforded by the channel is appealing, “what we don’t want it to become is something we just do to tick a box”.
4 Digital Marketing Tips That Will Set Your Small Business Apart
… creating a digital plan with precision and engagement as primary goals. For today’s post, let’s assume you have set up a website, social media profiles and are gathering email addresses for your small business, and talk about ways in which to best …
‘Interrogate the Data’: CMOs Are Sick of Digital Ad Hype
Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.
‘Interrogate the Data’: CMOs Are Sick of Digital Ad Hype
Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.
Why 76% of retailers are spending more this year on social media marketing
Social media marketing is paying off. That’s why 76% of retailers are spending more on social media marketing this year than they did a year ago, according to Forrester Research Inc.’s report “The State of Retailing Online 2016: Marketing and …
Fragrance Outlet deploys beacons at its stores
Fragrance Outlet hopes to increase sales by opening an e-commerce website and employing beacons to send promotions to shoppers in its outlet mall stores.
Retailers’ Marketing Plans: Facebook, Facebook, Facebook
After that: Pinterest, YouTube, and Twitter. – Mobile remains important: 66 percent of retailers said they would spend more on mobile marketing, but most are not investing in new technologies like beacons. But execs want their materials optimized for …
Community news
SOUTH POINT – Is your small business looking to add Instagram and PintErest to its marketing mix? This can help promote your company to government agencies and other potential customers.
Agencies And Consultants Borrow From Each Other’s Bag Of Tricks
And as more platforms and publishers offered CRM and audience matching – Facebook, Twitter, Google, Pinterest and Snapchat, among them – it became commonplace for media agencies to borrow the tactics used by early database marketers.
20 Unseen Instagram Tools To Grow Your Audience
All you need is the right tool. Today I’m sharing an exclusive list of 20 unseen Instagram marketing tools to help engage, grow and analyze your audience.
Facebook has shifted the focus of its ad tech platform Atlas and moved it into its measurement division
The change, which took effect around two weeks ago, means Atlas now sits in Facebook’s “marketing sciences” group, which is run by Brad Smallwood, the company’s vice president of measurement and insights.
The 10 Best Quotes from our Mobile Marketing Programmatic Summit
Yesterday was our Mobile Marketing Programmatic Summit, where we brought together brands with key thought leaders from the mobile marketing world to explore and discuss this vital technology that has changed the way the digital ad ecosystem works.
Save 75% on Mobile-Social Marketing
You’re a busy person right?! Why waste time applying for a second job or looking for supplemental income? Meet Moonlighting Boost!
Up close at SMX: Using paid search and social together
Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You can amplify the reach of both of these channels by combining your efforts and leveraging data from each together.
30 Tools Guaranteed to Increase Your Online Content Marketing Presence
You’ve gotta have the right tools for the job. That’s a truth humans have experienced since the introduction of the wheel.
Save 75% on Mobile-Social Marketing
You’re a busy person right?! Why waste time applying for a second job or looking for supplemental income? Meet Moonlighting Boost!
20 Unseen Instagram Tools To Grow Your Audience
All you need is the right tool. Today I’m sharing an exclusive list of 20 unseen Instagram marketing tools to help engage, grow and analyze your audience.
Quaker’s Month-Long ‘Oatober’ Campaign Includes 31 Different Oat Recipes
There is also a Tumblr and webpage launching this weekend and a series of sponsored videos with food publisher Tastemade that will roll out on Snapchat, Facebook and Pinterest later this month. All told, Quaker’s campaign will include 31 different …
Save 75% on Mobile-Social Marketing
You’re a busy person right?! Why waste time applying for a second job or looking for supplemental income? Meet Moonlighting Boost!
How content marketing works in the security and fire industry
Ahead of this year’s Technology for Marketing we worked with BuzzSumo.com to trawl through their massive database of social shares to see what we could learn from analysing 150,000 articles from 10 different markets.
30 Tools Guaranteed to Increase Your Online Content Marketing Presence
You’ve gotta have the right tools for the job. That’s a truth humans have experienced since the introduction of the wheel.
Maximizing The Long-Term Value Of Influencer Marketing
Another strategy is to find out which influencers are already talking about your products. Also ask your customers, employees and stakeholders: Which blogs, Pinterest users and Instagrammers are your customers following? These are the influencers you …
15 Free Social Media Marketing Tools for Small Businesses
Tailwind for Pinterest and Instagram. Getting good results on Pinterest? Loving Instagram? A lot of small businesses are.
Why Pinterest Is About To Become An Integral Part Of Most Strategies
Pinterest’s next 10 million users are going to come from a mix of word of mouth (still the biggest traffic driver for Pinterest per Cooper) and a wide but simple consumer marketing campaign thanks to MediaCom. The UK has very different buying habits …
Social media updates for your veterinary practice today
At the recent CVC Kansas City, veterinary marketing expert Eric Garcia, owner of Simply Done Tech Solutions, gave a talk on what’s new in social media for veterinary practices.
Save 75% on Mobile-Social Marketing
You’re a busy person right?! Why waste time applying for a second job or looking for supplemental income? Meet Moonlighting Boost!
Local entrepreneurs find success, balance through ease of online marketing, support
Sites such as Etsy and eBay allow people to have an online store up and running in a few hours, and Facebook and Instagram make marketing new products directly to potential clients easier than ever. McHenry County’s entrepreneurs are building their …
Social Media Referrals to eCommerce Sites Have Increased 198 Percent
It’s followed by Twitter (47 percent) and Pinterest (47 percent). It’s worth … “They’ve helped our business become streamlined and efficient,” Ross Tavendale, head of media at digital and marketing studio Ideas Made Digital told the Guardian about …
Local entrepreneurs find success, balance through ease of online marketing, support
Sites such as Etsy and eBay allow people to have an online store up and running in a few hours, and Facebook and Instagram make marketing new products directly to potential clients easier than ever. McHenry County’s entrepreneurs are building their …
Sue Joyce of Ocean Tribe by Turkish T: FACES of the South
… of my professional career has been in the field of marketing and advertising. My love for textiles comes from my Southern heritage and my desire to make our house a home.
Facebook has shifted the focus of its ad tech platform Atlas and moved it into its measurement division
The change, which took effect around two weeks ago, means Atlas now sits in Facebook’s “marketing sciences” group, which is run by Brad Smallwood, the company’s vice president of measurement and insights.
Social media The frontlines of new-age customer service
Social media has changed the way businesses manage their customer experience, and virtual networks have evolved to become more than just marketing channels. Studies suggest that more than 50 percent of the online consumers connect to products … For …
Social media The frontlines of new-age customer service
Social media has changed the way businesses manage their customer experience, and virtual networks have evolved to become more than just marketing channels. Studies suggest that more than 50 percent of the online consumers connect to products … For …
Meet Sue Joyce of Ocean Tribe by Turkish T: FACES of the South
… of my professional career has been in the field of marketing and advertising. My love for textiles comes from my Southern heritage and my desire to make our house a home.
Q&A: Geena Cammorato, Generation Dayton Featured Professional of the Month
As the company pushed further into the digital environment, I became the James Free Jewelers’ Digital Marketing Director in 2013.
Pinterest Promoted Video lands in the UK with Hunter Boots on board as a partner
It has also invested in its own brand marketing to raise its profile, kicking off a global multi-channel campaign in the UK earlier this year in order to inspire audiences to sign up.
45 Creative Social Media Marketing Tips You Don’t Hear Every Day
You already know that Pinterest can be a great outlet for sharing content. But it can also be a great way to interact with your audience through group boards.
How Etsy Crafts And Measures Its Campaigns
Samantha Druss, senior digital marketing specialist for Etsy, discussed the 11-year-old brand’s new global #DifferenceMakesUs campaign during a keynote conversation at the OMMA Social conference in New York last week.