How to create a killer digital marketing strategy
For example, if your target audience are Etsy obsessed DIYers who love Pinterest, spending all your time marketing on LinkedIn, which is a business networking site, isn’t going to help you find your audience anytime soon.
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Maria Samuels, marketing and materials specialist at InStyle Modern furniture supplier in Brooklyn, N.Y., also recommends choosing natural flooring over man-made.
How real businesses are using machine learning
Pinterest uses machine learning to show you more interesting content. Yelp uses machine learning to sort … And while public opinion can sometimes seem squishy to non-marketing folks, it actually drives a lot of big decisions. For example, say a movie …
Report: Video ads are coming to Pinterest
Your Pinterest experience is about to get richer and more interactive – with video ads, that is. Video ads have been a consideration for the company for almost a year, with the launch of Cinematic Pins in May of 2015.
These Are the Most-Talked-About Hotel Brands Online and Offline
When it comes to social media marketing and consumer engagement, Hilton Hotels, Waldorf-Astoria, and The Ritz-Carlton seem to be doing something right, according to data from Toronto-based technology and data company, Engagement Labs.
SOCIAL MEDIA: Create your ideal customer profile
Not only will it help you with your marketing and product production efforts – it will also help you with improving your delivery systems by learning more about how your customer chooses what to buy as you learn about their product-buying process …
My Lenten fast from social media
She gave up cookies. For me, it was a tossup between Dark Chocolate Raisinets and social media, particularly Facebook and Twitter.
Hapag-Lloyd welcomes more English-speaking guests
Germany-based cruise operator Hapag-Lloyd Cruises has revealed that the number of English-speaking guests onboard its ships increased by 107% in 2015, thanks to international marketing efforts. Since 2012, Hapag-Lloyd has focused on promoting cruise …
Is your startup diverse enough? A 5-step plan to get on track
Diversity data disclosed by prominent startups Slack, Airbnb, Dropbox, and Pinterest revealed that racial minorities are underrepresented; across the four companies, African Americans make up 1 to 4 percent of employees, and Hispanic and Latino …
How real businesses are using machine learning
Pinterest uses machine learning to show you more interesting content. Yelp uses machine learning to sort … And while public opinion can sometimes seem squishy to non-marketing folks, it actually drives a lot of big decisions. For example, say a movie …
Wooplr Unlocks $4 Billion Market in India’s Fashion Social Shopping Space
Instagram, Snapchat & Pinterest have expanded the imagination of the everyday fashion consumer leading to an increase in the demand for international brands & niche products.
Online Editor – taste.com.au
You’ll achieve this by developing both innovative and competitively compelling offerings digitally via mobile, desktop and tablet; across social media including Facebook, Twitter, Instagram, Tumblr, Pinterest and LinkedIn and direct marketing via …
Comment: user power!
On a cost-driven note: UGC means your guests are doing your marketing for you. UGC isn’t a new trend, but today’s guests are generating more content than ever before and new … On platforms like Facebook, Google+, or Pinterest, you can create user …
WYR Wishbone Woo Brands to Poll Teen Girls on Mobile or Not?
We also believe firmly in the power of the painfully obvious,” stated Taco Bell chief marketing officer Marisa Thalberg. … The cards are chosen by Wishbone or are a paid sponsored card and marketers are taking notice. … Wishbone looks like …
Is your startup diverse enough? A 5-step plan to get on track
Diversity data disclosed by prominent startups Slack, Airbnb, Dropbox, and Pinterest revealed that racial minorities are underrepresented; across the four companies, African Americans make up 1 to 4 percent of employees, and Hispanic and Latino …
4 real fixes for workplace distraction
But Facebook, Pinterest and the unremitting cat video aren’t the only source of distraction. Sometimes distractions come from … It sounds strange, but it’s the impetus behind office furniture company Steelcase’s marketing strategy. It claims that …
5 Emerging Trends in Online Retail for 2016
That’s why selling directly through email marketing has become a mainstay for small and large businesses alike. … Not only are customers turning to Pinterest to help plan and organize their lives, they’re making purchase decisions based on those ideas.
Curalate Acquires Nearly 100 New Customers; Company’s Innovative Visual Commerce Technology Now Used by 800 …
Curalate customer growth and momentum was also partly driven by clients acquired from other Pinterest and visual marketing tools vendors unable to meet the expectations of these leading brands. The Curalate Visual Commerce Platform enables marketers …
Moxian, Inc. (MOXC): Social Media Advertising Expected to Grow 30% This Year
Facebook (NASDAQ: FB) still commands social media ad budgets for most marketers, but as Pinterest, Instagram and Snapchat prove their worth, they are grabbing a bigger share.
The Complete Starter Guide to Tumblr Marketing
Can make custom modifications: Can you get your Facebook, Twitter or Pinterest profiles to appear exactly like you want them to?
Adobe Harnesses AI to Organize Your Photos for You
At Adobe’s digital marketing conference in Las Vegas, one of many new features the creative tools company announced is particularly poised to offer relief to anyone working in branding or marketing. Called Smart Tags, it’s a new service that uses image …
Startup of the Year 2015-2016 competition entry: Eye Eye Design
One of our key approaches has been to develop a high quality e-commerce website, and to seek to grow our customer base through various forms of social media – particularly visual platforms such as Instagram and Pinterest. We believe that given the …
As Snapchat Aspires To Become A Dominant Mobile Ad Player, Questions Loom
Twitter, too, places ad impressions primarily on mobile devices and has shown strong results, particularly in real-time event marketing and video. … Facebook and Pinterest are popular ad tools because they can demonstrate valuable conversion lift …
5 Social Media Marketing Tips For “Empty Wallet Entrepreneurs”
What specific problems do they have? Hootsuite allows you to listen to real-time conversations via keyword searches. Where do your target folks engage?
What the Team at Variety Wears to Work
If you’re serious movie buff, chances are that you’ve perused Variety online and IRL. Founded all the way back in 1905, the LA-based trade publication is a major player in the entertainment industry, offering breaking film and television news (today we …
5 Ways to Improve Your Online Presence While Taking a Dump
Buffer suggests three ideas to maintain consistency with marketing: schedule sharing, batch creativity, and find new sources of information.
Social Media Roundup: March 22, 2016
Instead of using some random image and playing set-it-and-forget-it, take advantage of the large area at the top of your page for some creative visual marketing, suggests Rebekah Radice in a blog. Since Facebook now allows marketing text inside …
Only a Man Could Forget When Women Ruled Tennis
The Indian Wells event’s tournament director, Raymond Moore, shown presenting the runner-up trophy to Serena Williams, said women’s tennis players “ride on the coattails of the men.
Oklahoma State hires Brad Underwood away from Stephen F. Austin
Oklahoma State has announced that former Stephen F. Austin coach Brad Underwood will become its new head men’s basketball coach.
Apple Announces Nylon Watch Bands, Drops Starting Apple Watch Price to $299
At Apple’s March 2016 event today in its Cupertino headquarters, the company announced a brand new band material for its Apple Watch: woven nylon.
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As Apple product launch events go, this was a radical departure from the usual recap of sales and marketing milestones that serve as a preamble to highly-scripted presentations pioneered by Steve Jobs and refined by Cook.
New meal delivery service may lead the ‘uberization’ of food
Baggott is one of the co-founders of ExactTarget, an on-demand email, mobile and social media marketing program that was sold in 2013 to Salesforce for $2.5 billion.
5 Social Media Marketing Tips For “Empty Wallet Entrepreneurs”
What specific problems do they have? Hootsuite allows you to listen to real-time conversations via keyword searches. Where do your target folks engage?
Pinterest’s new ad-targeting tools attract CPG, retail brands
Pinterest’s recent move to open its ad platform to all brands has the potential to significantly disrupt budgets this year, especially among marketers seeking to test direct response advertisements and target forward-looking mobile users. The social …
Pinterest is a ‘slow burn’
Jamie Tedford, founder and CEO of social marketing agency Brand Networks, agreed, arguing that “Pinterest is becoming a staple in any brand’s marketing mix”. He also claimed a 215% quarter-on-quarter increase in the number of Brand Networks …
Social media becomes more of a mobile commerce tool worldwide
The Asian tech giant possesses a diverse portfolio of online businesses and have been initiating aggressive marketing and pricing strategies.
Mobile Summit 2016 will reveal secrets of mobile app distribution
At the heart of the event are the boardroom sessions, where we go for an hour in-depth on key areas, such as how exactly to market in an age of 80 different channels (Yes, there’s Facebook and Google, but there’s also SnapChat, Pinterest, and a bunch …
6 Small Businesses Share Successful Video Marketing Campaigns
Burg explains what he sees as an advantage for marketers who use YouTube video marketing. He says, “once the video is live you can click the social media buttons and send your video from the video manager directly to Pinterest, Linkedin, Facebook, …
TrackMaven releases 2016 Social Media Inflation Index
Content analytics platform TrackMaven has released interesting data in its 2016 Social Media Inflation Index, a report that deeply analyzes brand audience growth across Facebook, Twitter, Instagram, Pinterest and LinkedIn across a twelve month span …
Pinterest rolls out new ad targeting tools
Pinterest is also adding marketers’ first-party email subscriber data as a targeting option, but only via ad tech firms that are part of its Marketing Developer Partners program, according to Marketing Land. Brands with at least 100 addresses in their …
How Do You Make Sponsored Content Trustworthy?
This type includes tweets, Pinterest pins, Facebook posts, Instagram posts and Vine videos. Any short-form post sponsored by a brand should include a disclosure at the beginning such as #ad, (ad), … Having a dedicated resource at your brand or …
6 Ways To Spring Clean Your Content
Also, take another look at the graphics you’re using within posts and consider creating a new and more “pinnable” graphic for the post to pin on Pinterest. 3. Turn archived posts into a content roundup. Another great way to bring new life to archived …
Snapchat’s Two New Hires Will Help It Show Its True Value to Marketers
In his most recent role at the firm, he helped develop measurement methods and practices for new platforms like Facebook, Pinterest, and Snapchat. Snapchat has been working with Millward Brown and Nielsen on post-campaign studies for over a year, the …
3 Tips from a study of how a story can change everything
Traditional product centric marketing has historically been focused on consumer segmentation, and then getting the right messages to the right consumers at the right time.
Six Easter Email Campaign Strategies to Boost Sales
You can consider including an engaging Easter email in your marketing mix and unveil customer rewards through emails. Imaginative, engaging and well-thought out … The brand attracts subscribers to its Pinterest page. To participate in the campaign …
5 Ways to Optimize Your Pinterest Promoted Pins
You might have heard Pinterest boast about its text overlay feature. It’s not just marketing hype—it’s the real deal.
Hicks Weekly Dish: Two approaches to this business of hospitality
The point here is that a hospitality/food professional quickly figures out what the surrounding neighbourhoods/region wants and then adjusts menus, marketing and décor to reflect the cultures within a restaurant’s target clientele. What is difficult to …
Cal Poly food provider cuts Mustang News ads after critical story
Officials from the nonprofit Cal Poly Corporation said the decision to temporarily pull print ads from Mustang News was to rethink its marketing strategy and not based on any reprisal for coverage. Mustang News staffers published an editorial this …
More influencers, fewer posts: How Instagram’s algorithm will affect fashion brands
For fashion brands, Instagram has become the most important social media platform in terms of engagement, with interactions outpacing LinkedIn, Pinterest, Twitter and Facebook at a rate of 13 to 1, according to social media analytics firm TrackMaven …
Cal Poly food provider cuts Mustang News ads after critical story
Officials from the nonprofit Cal Poly Corporation said the decision to temporarily pull print ads from Mustang News was to rethink its marketing strategy and not based on any reprisal for coverage. Mustang News staffers published an editorial this …
