Michael Kors invests in social commerce

In fact, 63% of retailers have plans to make investments in areas of social media marketing and advertising in 2016, according to a survey conducted by TimeTrade.

Unlock The Secret Potential of Every Social Network

These are Instagram, Snapchat, Pinterest and a few others that you can consider using. Each of these … Unlock their potential and you’ll be able to boost your social marketing campaign. Anyone can …

Viralwoot for iOS Enables Pinterest and Instagram Post Scheduling

Viralwoot is the newly released iOS app that’s helping marketers, bloggers and brands to schedule Instagram and Pinterest posts. The app also allows users to manage and promote Pinterest content, monitor Pinterest growth, increase their following and …

Meet the Woman Behind Apple’s Icons

Kare now works at Pinterest, where she’s a product-design lead. … The original Macintosh group had many women in key roles: CFO Debi Coleman, controller Susan Kelly Barnes, engineering documentation manager Linda Wilkin, international marketing …

From one Windy City to another

By Tim Monroe facebook twitter google_plus reddit pinterest linkedin mail. Willie Nelson’s “On the Road Again” might not be his … Tinker has no clients yet, but is just starting to do some marketing. “Rates are negotiable but I’ll offer lower rates …

Social Media Editor/Manager

The Social Media Editor/Manager will be responsible for audience development and brand presence across all PUNCH social media platforms, and will be embedded within the Editorial team.

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Julia’s Butterfly Foundation announces two additions to Board of Directors

Melissa Shiel, Keller Williams sales associate, and Eva Smith, head of integrated marketing at Pinterest, joined Julia’s Butterfly Foundation’s Board of Directors.

‘We were wasting time churning out tweets’: The Economist guide to quality over quantity

As the Economist’s social media team matures, it has moved away from playing a volume game to posting fewer posts of more quality.

Chilean avocado crop larger, but limited US supplies expected

While this year’s crop is predicted to be up about 10 percent, exports to the United States are not expected to grow tremendously, but there could be some marketing opportunities especially on the early end of the deal. Karen Brux, the U.S.-based …

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5 Signs You’re At A Millennial Wedding

“I knew I was at a millennial wedding when my cousin had flyers all around the wedding telling everyone to post their photos on social media,” says 21-year-old Peter Phraner, a fashion marketing student in Manhattan who dutifully used the wedding …

How to Maximize Social Media: Be Human

When Paradiso started his agency 10 years ago, he went a different route. Paradiso Insurance, as well as his marketing firm, Paradiso Presents, both have big Twitter personalities.

10 mobile statistics marketers will love

With the YouTube app appearing on 59.4 percent of all smartphones (with native mobile web usage probably bringing that number to closer to 85 to 90 percent) and Instagram (38.4 percent) and Pinterest (25 percent) bringing up the rear in ComScore’s top …

Search Marketing Is The Future, Right?

Hello Society increased referral traffic from 3,952 to 16,592 in one month on Pinterest. All of this is how I now understand search will work in the future.

How your old content can help with SEO

Content marketing is about quality, and if something isn’t helping you, there is no need to have it live. You don’t need anything unnecessarily slowing down your website and turning off readers.

Search Marketing Is The Future, Right?

Hello Society increased referral traffic from 3,952 to 16,592 in one month on Pinterest. All of this is how I now understand search will work in the future.

10 Disruptive Marketing Trends All Marketers Should Consider

These graphs are growing by leaps and bounds owing to mobile, broadband, and high-quality content on platforms like Facebook, Instagram, Twitter, Tumblr, LinkedIn, Pinterest and Snapchat. 6. Brands will act as their own multimedia, bypassing press and …

Be Original Fellows Wrap Up Whirlwind Summer Fellowship with Visits to Bernhardt, Design Within Reach, and Ligne …

We rounded out our manufacturing leg of the summer by visiting Bernhardt’s manufacturing facilities in North Carolina, followed by Design Within Reach, Ligne Roset, and Herman Miller who showed us the ropes in the marketing and sales side of things.

Pinterest is losing to Snapchat in the battle for digital ad dollars

A March 2016 online marketing survey conducted RBC Capital Markets shows that advertisers were interested in both Snapchat and Pinterest, but Snapchat passed Pinterest for the first time. “A record high 45% of respondents indicated an interest in …

For Maximum Benefit Marketers Must Combine Email and Social Media

Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now ».

Trump vs. Clinton battle goes digital

She also makes use of two digital platforms— Medium and Pinterest— that Trump does not appear to use. Jason Mollica, the president of JRM Comms, a public relations and marketing firm, said that in general, it makes sense for a brand— or a political …

Inside the Agency: In a former print shop, Protein plots its future growth

Will Rowe, who founded insights agency Protein in 1997, describes his company’s marketing strategy as “onion love”: “With every layer you peel back you find out a little bit more,” he said.

Coke sees social media gold at Rio Games

Coke has a presence across every social media platform, from Pinterest to Tumblr to apps on iPhone and Android. … “Being relevant has always been important to marketing,” said Peter Callaro, group director of integrated marketing content for Coke.

Chilean avocado crop larger, but limited US supplies expected

While this year’s crop is predicted to be up about 10 percent, exports to the United States are not expected to grow tremendously, but there could be some marketing opportunities especially on the early end of the deal. Karen Brux, the U.S.-based …

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5 Digital, In-Demand Jobs That Didn’t Exist 10 Years Ago

Many of these newly created jobs may sound foreign to some, but they do serve traditional marketing and communication needs in companies, just in different ways.

Tag, You’re It

You have just added cranial remolding services to your list of O&P services and you need help marketing it. Don Draper would tell you that babies and puppies are two of the most “awwww”-inducing subjects you can use in advertising so you are off to a …

Success online: Like everyone, GoNOMAD in South Deerfield periodically updates to stay relevant

The business makes money by running display advertisements on its website, and promoting businesses through online marketing campaigns. GoNOMAD makes a commission on each ad click, and charges for ad … During a recent six month promotion for a …

How HiSmile founders Nik Mirkovic and Alex Tomic used social media to turn teeth whitening into a $10 million business

HiSmile’s marketing is done entirely on social media, which Mirkovic and Tomic say allowed them to take a scattergun marketing approach in the first six months, promoting the brand to anyone and everyone aged 15 to 35, before discovering their niche …

Social media is drug and we’re all under the influence!

“We simply can’t get enough of their Instagram accounts or Pinterest boards, their Tweets, recipes and moving Facebook posts.

J.McLaughlin’s Social Party Is In Full Swing

It has also moved marketing dollars from traditional paid advertising to the digital side and now not only has a “fully responsive” site but also a very interactive presence on Facebook, Instagram, Twitter, Pinterest, Google Plus and LinkedIn, as well …

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‘Bad Moms’ and taking the shame out of motherhood on screen

With an empathetic view on modern motherhood, these films and shows often reflect the anxieties of women stretched to the limits by an era of helicopter parenting, tiger moms and Pinterest-ready perfectionism. Hoping that moms just want to have fun …

Social Media News Roundup: Twitter Struggles With Video Ad Pricing

James Allen brings you the latest in social media marketing news, including Twitter’s struggle with video ads, Facebook’s semi-secret targeting tools, Pinterest’s latest shopping update, and more.

Facebook Successfully Tests Drone, Pinterest Adds Buyable Pins to Web, More

“Email marketing is dead.” If you’ve been involved in the world of marketing over the last few years, you’ve likely heard that declaration more than once.

Why data science can make applications smarter

With current polls indicating that user generated content is trusted by 50% of consumers and that it is 20% more influential on purchases [Ipsos MORI, 2014], using UGC is an obvious step and some marketing platforms have succeeded in making it easy to …

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#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

In terms of rankings, Wikipedia ranked first with 78% satisfaction, with YouTube (77%), Google+ (76%), and Pinterest (76%) following closely.

SocialSkim

Lex and Cozad hosting marketing workshops

In an effort to address a pressing area for the local business community, the Lexington and Cozad Chamber of Commerce collaborated to sponsor a monthly workshop series titled “Demystify Marketing” led by Judy Pederson, owner of ProPrinting and Graphics …

6 Social Media Tips And Tricks To Get Your Online Sale

With my 25+ years experience in sales and marketing, and 7+ years experience in social media, I have learnt the difficult art of making a sales from the strategic use of social media and digital marketing. Here are 6 of my social media tips and tricks …

Momentous Entertainment Group, Inc. (MMEG) Video Content Streaming Deal with Poolworks Germany Social Network …

July 29, 2016 (Investorideas.com Newswire) The deal with 10 million-plus subscriber Poolworks Germany is a perfect fit for an acquisitive and already diversified entertainment and direct response marketing company like Momentous Entertainment Group …

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Pinterest is losing to Snapchat in the battle for digital ad dollars

A March 2016 online marketing survey conducted RBC Capital Markets shows that advertisers were interested in both Snapchat and Pinterest, but Snapchat passed Pinterest for the first time. “A record high 45% of respondents indicated an interest in …

The one size fits all method in marketing should be put to rest

With the rise of platforms such as Instagram, Pinterest and Snapchat, internet users now have on average 5.54 social media accounts each.

Furniture of America launches catalog at Vegas Market

“Since the company’s inception in 2006, the mission has always been to offer an extensive selection of home furnishings with outstanding value,” said Michael Genrich, senior vice president of sales and marketing. “And, as a full-line furniture resource …

The Effectiveness of Search

With so much of our time being spent optimizing for user experience and so much of our work measured on conversions, SEM has become a major part of our marketing roadmap – a new way to optimize your brand without leaving your desk. Understanding the …

Inside A Content Hit: PopSugar’s Fruity Pebbles No-Bake Cheesecake

PopSugar also knew from Adobe Analytics that “no bake” searches trend during the summer, said Chris George, SVP of product marketing for PopSugar. “Viewers like shortcuts,” he said. “That made it appealing to our audience. The idea of using childhood …

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Don’t Waste Time! Distribution Is Key To Content Marketing Success

Pinterest combines images with videos and your unique keywords to bring an idea to life for your audience. Make use of your content with pics to illustrate it as well as a link to the content that inspired it.

Sugar-Coating Change: Supermarkets Finding Healthier Future in Better Nutrition

H-E-B also owns a “healthy and delicious” Pinterest board, with recipes that appeal to its more aspirational shoppers. Marsh Supermarkets: This Midwestern chain employs an in-house dietitian, Mary … The cereal giant Kellogg, for example, has launched …

Real Estate: High-tech tools to sell your home

These days nearly everyone is on at least one social media platform, whether it be Facebook, Instagram, Twitter or Pinterest, so including a social media strategy in your home’s marketing plan is becoming par for the course. “A well-placed post on …

The Effectiveness of Search

With so much of our time being spent optimizing for user experience and so much of our work measured on conversions, SEM has become a major part of our marketing roadmap – a new way to optimize your brand without leaving your desk. Understanding the …

The county fair is a longstanding, 70-year tradition

And that’s the best part about it for me, connecting with people I haven’t seen in months and having a good time,” said Kandi Pendleton, marketing and events manager at the Sweetwater Events Complex. “They draw people together and give everyone a …

The county fair is a longstanding, 70-year tradition

And that’s the best part about it for me, connecting with people I haven’t seen in months and having a good time,” said Kandi Pendleton, marketing and events manager at the Sweetwater Events Complex. “They draw people together and give everyone a …

3 Ways to Get Your Own Digital Platform

Network businesses have always been around, from matchmakers to real-estate brokers. Digital platforms, like Airbnb, Pinterest, Snapchat and Uber, add another dimension. They operate quite differently from traditional product and service providers.

Getting up early for yoga, breakfast and creative time? Yeah, you’re probably doing the same as the rest of us

Thanks to clever marketing, we all know that there is a perfect way to start your mornings, and thanks to social media we all know that we aren’t doing it right.

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